Google Content Experiments (discontinued) vs. Wunderkind

Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.

Incentivized

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.

Incentivized

• Quick and easy to create and set up experiments
• Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
• Already integrated into Google Analytics and can measure results against your existing conversion goals
• Allows nine possible variants to be A/B tested
• Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
• Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
• Great value, it is free!

• Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
• Great account management and fast turnaround times to address evolving needs we have
• Very robust site experience capabilities to accommodate a lot of different use cases

Incentivized

• Their documentation is not the best and it's quite a steep learning curve.
• They also don't tell you particularly well what sorts of things you should be testing.
• Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.

Incentivized

• Support is awful
• Management will not work with you to make things right
• Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.

Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.

Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.

Incentivized

Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.

Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.

Incentivized

We've used both Emarsys and Klaviyo as our ESP, while using Wunderkind to handle email/SMS acquisition and abandonment emails. Wunderkind has proven to be able to capture more emails and send more behavioral emails with the contact matching technology.

Incentivized

• CE has made efficient time use easy and fool-proof when it comes to learning the software
• Because it integrates with other Google programs there is a benefit to track with Google Analytics
• The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.

• For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return

Incentivized