Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Google Surveys
Score 7.8 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Medallia Digital
Score 7.0 out of 10
N/A
Kampyle, acquired by Medallia in 2016, is the basis for Medallia Digital, a solution that combines Kampyle with Medallia's own technology to enable users to collect real-time customer feedback across digital channels, including web, mobile and in-app.N/A
Pricing
Google FormsGoogle SurveysMedallia Digital
Editions & Modules
No answers on this topic
Surveys
10¢
per completed survey
No answers on this topic
Offerings
Pricing Offerings
Google FormsGoogle SurveysMedallia Digital
Free Trial
NoNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google FormsGoogle SurveysMedallia Digital
Considered Multiple Products
Google Forms
Chose Google Forms
Google Forms excels at offering a simple way to collect data; however, it lacks robust features like logic questions, email communications (beyond an email confirmation), or dynamic functionality like the ability for respondents to edit responses. For some use cases, the …
Chose Google Forms
Google Forms is my favorite platform. If I'm not in charge of a project, I've been asked to use other services, but none of them are as good as Google Forms. I appreciate the integration with other Google apps as well.
Chose Google Forms
Canva has some visual advantages, but nothing on the reporting offered by Google Forms
Chose Google Forms
Google is user friendly and reaches a lot of people.
Chose Google Forms
Google Forms is the low cost, easy to use option. In reality, this positions Google Forms as truly a unique product. The only instance where Google Forms doesn’t apply is when you need to source respondents or need to conduct live interviews. But, Google Forms is the best for …
Chose Google Forms
Google Forms is much easier to use than other form/survey platforms like Qualtrics or SurveyMonkey. While the others have much more advanced features, Google Forms can handle about 90% of the forms/surveys that I create.
Chose Google Forms
Even though Google Forms doesn't offer much customization, its survey logic options are more comprehensive than HubSpot's, so we chose Google Forms even though we already had HubSpot messaging integrated into our customer communication workflows. It also helped that all …
Chose Google Forms
I am consistent with what i have mentioned earlier, Google Forms offers flexibility and simplicity on its features, and it is easy to apply in many ways we needed it to be. if Google Forms could serve us this, using different tools for each process that eventually could covered …
Chose Google Forms
SurveyMonkey works well for serious surveys, but it would be too difficult and expensive to use it for every small event. QuestionPro Live Polls is also good, but it is primarily used during specific events, such as Zoom webinars, to collect questions from participants. Google …
Chose Google Forms
They are pretty similar, but Google Forms is better from a cost perspective. They are both simple to use and are great options for creating + sending out surveys.
Chose Google Forms
I haven't used that many other form applications before unless they were standalone applications like Microsoft Word. I used this program, and it was ok, but it requires a paid subscription, and someone renews it yearly. This can be too complicated for some users, such as older …
Chose Google Forms
Cognito forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
Chose Google Forms
I think that the Google version of forms is easier to use for both those making the forms and those filling them in than it's Microsoft equivalent. Google's products are more widely used and understood by the public, and they function at a higher level.
Chose Google Forms
JotForm is good too and gives theming & CSS priority. However, I don't think the theme is important in forms, we chose Google Forms because we needed simplicity.
Chose Google Forms
For strictly forms with data driven insights Google forms is the most efficient and hands down easiest choice to go with. It offers a ton of vast and robust features that helps with integrations and many more.
Chose Google Forms
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as …
Chose Google Forms
Google Forms is a much more basic tool for collecting feedback. It's better for small events or very basic responses. Survey Monkey is better for getting in-depth insights into data, including insights trends and a better presentation of the data in exportable graphs. But …
Chose Google Forms
I selected Google Forms because of its efficient and quick customer service. I had used other platforms earlier and had trouble connecting with their team for issues.
Chose Google Forms
Google Forms is great because it is free and easy to use. Formative has great features because it is able to give live feedback of responses and it has multiple question types but it is also expensive to subscribe to. Google Forms is very powerful because, in addition to the …
Chose Google Forms
I have been using Google Forms since it started in 2008. I have never explored other alternatives for creating surveys. I like the intuitive design and the visual output of data in charts and graphs. It's easy to share the survey with others. Google Forms embed seamlessly in …
Chose Google Forms
Personally, I never use other products to conduct surveys other than Google Forms, because I think Google Forms is very comfortable and easy to use.
Google Surveys
Chose Google Surveys
ArcSurvey and SurveyMonkey
Chose Google Surveys
Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like Surveymonkey I would have more faith in the Google technology and robustness of sample.

As we have Microsoft 365, sometimes Microsoft …
Chose Google Surveys
The other survey systems are similar, but Google Surveys has a higher price point. I also find support to be lacking at times.
Chose Google Surveys
Ease of use
Ease of configuration
Ease distribution to stakeholders
Chose Google Surveys
I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. …
Chose Google Surveys
We used Google Surveys a couple of times because it was easy to set up a quick set of questions. We also liked that it created a visual of the data and fed our analytics. But overall, we've remained with Qualtrics because many of our surveys are complicated and found it …
Chose Google Surveys
Honestly, in terms of scheduling, Google is about average. Obviously, this is not Google Survey's only purpose, but the poll functions are only similar to those used on websites. Some of the features are nearly identical and free (and some don't even require an account). As a …
Chose Google Surveys
I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but …
Chose Google Surveys
Google Surveys is a more complete program compared to SmartSurvey and SnapSurveys because it is well integrated within the Google Classroom and for me, that is very important because as a Teacher I want to find out what my students are thinking about a specific subject area. …
Chose Google Surveys
Most people use Google or have an account which makes it very easy for them to use. SurveyMonkey is also easy but lacks some of the integration that Google Surveys offers. Google Surveys has a feature where it can send the user a record of their responses. This is not a feature …
Chose Google Surveys
I've used SurveyMonkey before, but if you do not have an account, you are limited with what you can do on there. Since we have the GoogleSuite and can use Google Surveys, it's a much better alternative, I can do so much more with it compared to SurveyMonkey.
Chose Google Surveys
Google Surveys is easy to use when you are familiar with other products from the Google family and makes it quick for everyone to set up simple surveys and send them out to participants. While our organization is using Microsoft, often staff and faculty choose to use Google …
Chose Google Surveys
I used Google Survey instead of KeySurvey because of its functionality itself. We don't want complicated things, right? If we can make our lives easier, why not? For me, Google Surveys is easier and the easiest platform to use. You can also upload images in answering those …
Chose Google Surveys
It is certainly not as deep in data analytics, but it is much easier to use than the others. Free is also good.
Medallia Digital

No answer on this topic

Features
Google FormsGoogle SurveysMedallia Digital
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
6.7
Ratings
18% below category average
Google Surveys
8.1
Ratings
1% above category average
Medallia Digital
-
Ratings
Survey templates7.70 Ratings9.10 Ratings00 Ratings
Themes6.20 Ratings7.50 Ratings00 Ratings
Custom logo/branding6.20 Ratings7.60 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.1
Ratings
5% below category average
Google Surveys
8.9
Ratings
5% above category average
Medallia Digital
-
Ratings
Changes to live survey9.00 Ratings9.80 Ratings00 Ratings
Question design help7.40 Ratings8.80 Ratings00 Ratings
Multiple question types7.90 Ratings8.00 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
7.1
Ratings
16% below category average
Google Surveys
7.2
Ratings
14% below category average
Medallia Digital
-
Ratings
Survey logic flexibility7.10 Ratings7.20 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.4
Ratings
4% above category average
Google Surveys
8.1
Ratings
0% above category average
Medallia Digital
-
Ratings
Response tracking8.30 Ratings8.20 Ratings00 Ratings
Data export8.10 Ratings9.00 Ratings00 Ratings
Standard reports8.00 Ratings7.60 Ratings00 Ratings
Custom reports9.20 Ratings8.00 Ratings00 Ratings
Analytics8.50 Ratings7.60 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
8.0
Ratings
7% below category average
Google Surveys
8.2
Ratings
5% below category average
Medallia Digital
-
Ratings
Access controls7.90 Ratings7.80 Ratings00 Ratings
Compliance8.00 Ratings8.60 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
7.7
Ratings
5% below category average
Google Surveys
5.7
Ratings
34% below category average
Medallia Digital
-
Ratings
Vendor-offered crowdsourcing7.90 Ratings5.70 Ratings00 Ratings
Respondent restrictions7.60 Ratings5.70 Ratings00 Ratings
Best Alternatives
Google FormsGoogle SurveysMedallia Digital
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.3 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.3 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.3 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 7.0 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.2 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.2 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.2 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Google FormsGoogle SurveysMedallia Digital
Likelihood to Recommend
9.4
(0 ratings)
8.3
(0 ratings)
-
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
8.6
(0 ratings)
-
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
7.5
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Configurability
4.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
7.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
Google FormsGoogle SurveysMedallia Digital
Likelihood to Recommend
Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
Read full review
I do appreciate the ease of use and connection Google Surveys has with other Google products - that's a huge plus. While I'm a fairly digitally-minded user, some of our users are not, so that becomes a challenge if you want them to see the Data Studio reports or be able to print something for them. But if you're completely digital, gaining insight from the reports is very valuable. We've mostly used Google Surveys to generate answers to questions we have on how things are running or to collect information from our users/members/students on how they "feel" about particular topics, situations, or their work, in general. For that, it's been a breeze. But we're finding for more specific surveys that may have decision trees associated with the answers (if they answer "this" then send them to "that") we work more with Qualtrics. But you can't beat the price of Google Surveys when you can begin one for $50.
Read full review
No answers on this topic
Pros
  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
Read full review
  • The way the data comes out on a spreadsheet is very helpful, easy to see separate answers.
  • Very intuitive, easy to use, and learn how to use.
  • Versatile, can be used for many things, and has a variety of types of questions that you can add to your survey.
Read full review
No answers on this topic
Cons
  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
Read full review
  • Background design, I think it would be better if we could personalize the background design.
  • I haven't encountered attaching video clips on it. I think it's great if we can attach video clips or voice clips since image can be attached.
  • Cute fonts will do.
Read full review
No answers on this topic
Likelihood to Renew
Google Forms comes with the rest of the GSuite, so we don't need to renew our access to it specifically. It's nice to have it as an option if we need it, but it's really not professional enough for externally facing surveys at the company I work for now. However, nothing beats it for quick internal polls at a company that uses Google Workspace.
Read full review
No answers on this topic
No answers on this topic
Usability
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
Read full review
No answers on this topic
Reliability and Availability
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
No answers on this topic
No answers on this topic
Performance
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
No answers on this topic
No answers on this topic
Support Rating
Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
Read full review
Google Surveys has a world-class support team. If you have any questions you can reach out to support and gain additional insight on how the product can meet your needs. As part of Google, the support team is very reliable. Our team has not had any issues reaching support and having a quick resolution turnaround.
Read full review
No answers on this topic
Implementation Rating
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
No answers on this topic
No answers on this topic
Alternatives Considered
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
Read full review
I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. paid advertisements.
Read full review
No answers on this topic
Scalability
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Read full review
No answers on this topic
No answers on this topic
Return on Investment
  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
Read full review
  • Google Surveys has had a positive impact on my Google Classroom.
  • While using Google Surveys I am able to see how my students feel about a certain topic or subject.
  • Google Surveys is highly recommended because it provides a way to measure student progress by using polls.
Read full review
No answers on this topic
ScreenShots