Google Forms vs. Heyflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Heyflow
Score 8.3 out of 10
N/A
Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$135
per quarter
Pricing
Google FormsHeyflow
Editions & Modules
No answers on this topic
Starter
$45
per month (billed quarterly)
Growth
$119
per month (billed quarterly)
Scale
$289
per month (billed quarterly)
Enterprise
from $1100
per month (billed annually)
Offerings
Pricing Offerings
Google FormsHeyflow
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual subscription as well as for start ups.
More Pricing Information
Community Pulse
Google FormsHeyflow
Features
Google FormsHeyflow
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
6.6
122 Ratings
19% below category average
Heyflow
-
Ratings
Survey templates7.7113 Ratings00 Ratings
Themes6.0111 Ratings00 Ratings
Custom logo/branding6.199 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.0
120 Ratings
6% below category average
Heyflow
-
Ratings
Changes to live survey9.0114 Ratings00 Ratings
Question design help7.297 Ratings00 Ratings
Multiple question types7.9119 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
7.0
109 Ratings
17% below category average
Heyflow
-
Ratings
Survey logic flexibility7.0109 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.4
121 Ratings
4% above category average
Heyflow
-
Ratings
Response tracking8.2119 Ratings00 Ratings
Data export8.1115 Ratings00 Ratings
Standard reports7.9112 Ratings00 Ratings
Custom reports9.285 Ratings00 Ratings
Analytics8.493 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
8.1
115 Ratings
6% below category average
Heyflow
-
Ratings
Access controls8.0112 Ratings00 Ratings
Compliance8.189 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
7.7
89 Ratings
5% below category average
Heyflow
-
Ratings
Vendor-offered crowdsourcing7.841 Ratings00 Ratings
Respondent restrictions7.587 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Google Forms
-
Ratings
Heyflow
7.4
7 Ratings
3% below category average
Automated sales alerts and tasks00 Ratings7.76 Ratings
Automated follow-ups00 Ratings7.14 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Google Forms
-
Ratings
Heyflow
8.2
18 Ratings
9% above category average
Integrations with advertising platforms00 Ratings8.114 Ratings
Integrations with CRMs00 Ratings7.816 Ratings
Integrations with data storage tools00 Ratings8.214 Ratings
Integrations with lead automation tools00 Ratings8.813 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Google Forms
-
Ratings
Heyflow
7.6
20 Ratings
8% below category average
KPI analytics00 Ratings7.418 Ratings
Drop-off analytics00 Ratings7.520 Ratings
A/B tests00 Ratings8.015 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Google Forms
-
Ratings
Heyflow
7.9
22 Ratings
5% below category average
Drag & Drop editing00 Ratings8.422 Ratings
Branding customization00 Ratings9.121 Ratings
Different question types00 Ratings7.421 Ratings
Conditional logic paths00 Ratings6.421 Ratings
Embedded calculations00 Ratings6.315 Ratings
Form templates00 Ratings6.719 Ratings
Custom code00 Ratings8.516 Ratings
Web embedding00 Ratings9.219 Ratings
Mobile responsiveness00 Ratings9.321 Ratings
Date picker00 Ratings7.218 Ratings
File upload00 Ratings9.020 Ratings
Dynamic content00 Ratings8.018 Ratings
Best Alternatives
Google FormsHeyflow
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Score 9.7 out of 10
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Lead Forensics
Score 9.0 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 7.0 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
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Score 9.3 out of 10
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Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google FormsHeyflow
Likelihood to Recommend
9.7
(116 ratings)
8.3
(21 ratings)
Likelihood to Renew
10.0
(3 ratings)
9.1
(2 ratings)
Usability
9.2
(56 ratings)
8.2
(21 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(48 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
3.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google FormsHeyflow
Likelihood to Recommend
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
Heyflow
Heyflow is very well suited for creating landing pages or simple forms for recruiting employees. It's also excellent as an order form for generating leads. However, it's not suitable for surveys or appointment requests. Furthermore, it's very easy to use, even for users with no prior experience in this area.
Read full review
Pros
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Heyflow
  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
Read full review
Cons
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Heyflow
  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
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Likelihood to Renew
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Heyflow
Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















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Usability
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
Heyflow
Heyflow is very user-friendly and intuitive, especially for non-technical users. The drag-and-drop interface makes it easy to design and launch interactive flows quickly, and the real-time preview feature is a big plus.
I’m giving it an eight because while it’s great for most standard use cases, there are some limitations in advanced logic, dynamic behavior, and custom styling that can require workarounds.
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Reliability and Availability
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
Heyflow
There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
Read full review
Performance
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Heyflow
Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
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Support Rating
Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
Read full review
Heyflow
Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
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Implementation Rating
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
Heyflow
I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
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Alternatives Considered
Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
Heyflow
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
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Contract Terms and Pricing Model
Google
No answers on this topic
Heyflow
No, I wouldn't change any of Heyflow's terms and conditions or price. The price-performance ratio is simply impressive. I don't know of any other provider that offers a platform that allows you to start from scratch without any prior knowledge and gives you top-notch support at all times, helping you optimize your flows and get even more out of them.
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Scalability
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Heyflow
The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
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Return on Investment
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
Heyflow
  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
Read full review
ScreenShots

Heyflow Screenshots

Screenshot of Heyflow's drag and drop builder. Users can match their funnel to their brand identity by customizing anything and everything.Screenshot of Heyflow's built-in analytics tab, that includes data needed to optimize funnels showing A/B tests and page dropoffs.Screenshot of the interface to build a personalized funnel experience, segment audience, or create complex routing logic. Keeping track of flow logic can be tricky. The logic map provides a visual overview of the entire funnel to help save time and prevent mistakes.Screenshot of where to connect the funnel with tools like Google Analytics, Google Tag Manager or Meta Conversions API to track the success of campaigns.Screenshot of where to send flow responses to an e-mail inbox, into a spreadsheet or directly into a connected CRM through native integrations with popular tools like HubSpot, HighLevel, Sheets and Slack.