Google Optimize vs. GTmetrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Optimize
Score 8.9 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
GTmetrix
Score 9.5 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Pricing
Google OptimizeGTmetrix
Editions & Modules
Google Optimize
Free
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Offerings
Pricing Offerings
Google OptimizeGTmetrix
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Google OptimizeGTmetrix
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Optimize
7.5
7 Ratings
14% below category average
GTmetrix
9.2
6 Ratings
7% above category average
a/b experiment testing8.27 Ratings9.54 Ratings
Split URL testing10.07 Ratings9.54 Ratings
Multivariate testing9.87 Ratings8.03 Ratings
Multi-page/funnel testing10.05 Ratings8.34 Ratings
Cross-browser testing6.44 Ratings9.76 Ratings
Mobile app testing2.72 Ratings9.33 Ratings
Test significance6.06 Ratings9.03 Ratings
Visual / WYSIWYG editor7.96 Ratings9.52 Ratings
Advanced code editor7.96 Ratings9.52 Ratings
Page surveys5.02 Ratings10.01 Ratings
Visitor recordings10.01 Ratings9.52 Ratings
Preview mode9.05 Ratings9.53 Ratings
Test duration calculator9.03 Ratings8.04 Ratings
Experiment scheduler9.04 Ratings9.52 Ratings
Experiment workflow and approval8.93 Ratings9.52 Ratings
Dynamic experiment activation6.92 Ratings9.02 Ratings
Client-side tests6.03 Ratings9.03 Ratings
Server-side tests2.62 Ratings8.53 Ratings
Mutually exclusive tests8.02 Ratings9.52 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Optimize
9.7
7 Ratings
10% above category average
GTmetrix
9.7
2 Ratings
10% above category average
Standard visitor segmentation9.17 Ratings9.52 Ratings
Behavioral visitor segmentation9.75 Ratings9.52 Ratings
Traffic allocation control10.06 Ratings10.02 Ratings
Website personalization10.06 Ratings10.02 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Optimize
8.7
7 Ratings
2% above category average
GTmetrix
9.7
3 Ratings
13% above category average
Heatmap tool2.01 Ratings10.02 Ratings
Click analytics9.03 Ratings10.02 Ratings
Scroll maps9.02 Ratings10.02 Ratings
Form fill analysis8.01 Ratings9.52 Ratings
Conversion tracking9.06 Ratings10.02 Ratings
Goal tracking9.96 Ratings9.52 Ratings
Test reporting10.05 Ratings9.53 Ratings
Results segmentation10.04 Ratings9.03 Ratings
CSV export9.93 Ratings10.02 Ratings
Experiments results dashboard9.97 Ratings10.03 Ratings
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User Ratings
Google OptimizeGTmetrix
Likelihood to Recommend
8.0
(9 ratings)
9.8
(8 ratings)
Usability
10.0
(1 ratings)
9.1
(1 ratings)
Support Rating
8.7
(4 ratings)
4.0
(2 ratings)
User Testimonials
Google OptimizeGTmetrix
Likelihood to Recommend
Google
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
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Gossamer Threads Inc.
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
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Pros
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
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Gossamer Threads Inc.
  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
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Cons
Google
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
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Gossamer Threads Inc.
  • Deeper knowledge of page elements and their importance
  • Knowing which areas will have great impact beyond time of load speeds
  • Should drop any elements that do not reach a certain level of impact - to save distraction and get important issues dealt with
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Usability
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
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Gossamer Threads Inc.
It's easy to use fast, data is easy to read and take aways are great too.
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Support Rating
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Gossamer Threads Inc.
I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
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Alternatives Considered
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Gossamer Threads Inc.
GTmetrix is one of the Completely free web analyzers. It helps us to monitor our website performance, load time, etc. not for just monitoring it gives suggestions to optimize our site to increase our site performance. it generates the Yslow and page speed reports. and the suggestions to increase to 100 percent.
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Return on Investment
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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Gossamer Threads Inc.
  • It made my sites more stable.
  • I can fix my issues easily.
  • My site visitors increased with the help of this software.
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ScreenShots