TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    GTmetrix

    Score8 out of 10
    N/AGtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.

    $10.67

    per month

    Pricing
    Google OptimizeGTmetrix
    Editions & Modules
    Google Optimize
    Free
    Solo
    $10.67
    per month
    Starter
    $21.25
    per month
    Growth
    $42.50
    per month
    Basic
    Free
    Offerings
    Pricing Offerings
    Google OptimizeGTmetrix
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeGTmetrix
    Considered Both Products
    Google
    No answer on this topic
    group.one
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Google OptimizeGTmetrix
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and GTmetrix
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    GTmetrix
    9.4
    5 Ratings
    11% above category average
    a/b experiment testing4.08 Ratings10.03 Ratings
    Split URL testing2.08 Ratings10.03 Ratings
    Multivariate testing4.08 Ratings7.52 Ratings
    Multi-page/funnel testing1.06 Ratings8.03 Ratings
    Cross-browser testing6.44 Ratings10.05 Ratings
    Mobile app testing2.72 Ratings9.02 Ratings
    Test significance1.07 Ratings9.02 Ratings
    Visual / WYSIWYG editor3.07 Ratings10.01 Ratings
    Advanced code editor2.07 Ratings10.01 Ratings
    Page surveys5.02 Ratings10.01 Ratings
    Visitor recordings10.01 Ratings10.01 Ratings
    Preview mode3.06 Ratings10.02 Ratings
    Test duration calculator9.03 Ratings7.53 Ratings
    Experiment scheduler7.05 Ratings10.01 Ratings
    Experiment workflow and approval8.93 Ratings10.01 Ratings
    Dynamic experiment activation6.92 Ratings10.01 Ratings
    Client-side tests7.04 Ratings8.52 Ratings
    Server-side tests2.62 Ratings8.53 Ratings
    Mutually exclusive tests8.02 Ratings10.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and GTmetrix
    Feature
    Google Optimize
    7.0
    8 Ratings
    23% below category average
    GTmetrix
    10.0
    1 Ratings
    13% above category average
    Standard visitor segmentation6.08 Ratings10.01 Ratings
    Behavioral visitor segmentation7.06 Ratings10.01 Ratings
    Traffic allocation control8.07 Ratings10.01 Ratings
    Website personalization7.07 Ratings10.01 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and GTmetrix
    Feature
    Google Optimize
    8.2
    8 Ratings
    6% below category average
    GTmetrix
    10.0
    2 Ratings
    13% above category average
    Heatmap tool2.01 Ratings10.01 Ratings
    Click analytics9.03 Ratings10.01 Ratings
    Scroll maps9.02 Ratings10.01 Ratings
    Form fill analysis8.01 Ratings10.01 Ratings
    Conversion tracking9.06 Ratings10.01 Ratings
    Goal tracking8.07 Ratings10.01 Ratings
    Test reporting7.06 Ratings10.02 Ratings
    Results segmentation10.04 Ratings10.02 Ratings
    CSV export9.93 Ratings10.01 Ratings
    Experiments results dashboard9.97 Ratings10.02 Ratings
    Best Alternatives
    Google OptimizeGTmetrix
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Wingify Experimentation (formerly AB Tasty)
    Score8.6 out of 10
    Wingify Experimentation (formerly AB Tasty)
    Score8.6 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeGTmetrix
    Likelihood to Recommend
    5.0
    (10 ratings)
    10.0
    (7 ratings)
    Usability
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Support Rating
    8.7
    (4 ratings)
    4.0
    (2 ratings)
    User Testimonials
    Google OptimizeGTmetrix
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    group.one
    GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
    Incentivized
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    group.one
    • Really complete report of performance issues.
    • Get reports from PageSpeed and YSlow at same time.
    • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    group.one
    • Deeper knowledge of page elements and their importance
    • Knowing which areas will have great impact beyond time of load speeds
    • Should drop any elements that do not reach a certain level of impact - to save distraction and get important issues dealt with
    Incentivized
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    group.one
    It's easy to use fast, data is easy to read and take aways are great too.
    Incentivized
    Read full review
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    group.one
    I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    group.one
    Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    group.one
    • It made my sites more stable.
    • I can fix my issues easily.
    • My site visitors increased with the help of this software.
    Incentivized
    Read full review
    ScreenShots