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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
    Pricing
    Google OptimizeHiConversion
    Editions & Modules
    Google Optimize
    Free
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    Offerings
    Pricing Offerings
    Google OptimizeHiConversion
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeHiConversion
    Considered Both Products
    Google
    No answer on this topic
    HiConversion
    Chose HiConversion
    HiConversion is an A/B test tool that makes it easy for me to check my copy to convert it. It is simple, accurate, and has a visual interface for anyone to use. In addition to A / B testing, it also makes it easier for me to do multivariate testing and optimization of the …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    No answers on this topic
    Features
    Google OptimizeHiConversion
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and HiConversion
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    HiConversion
    8.6
    2 Ratings
    2% above category average
    a/b experiment testing4.08 Ratings9.02 Ratings
    Split URL testing2.08 Ratings8.01 Ratings
    Multivariate testing4.08 Ratings8.02 Ratings
    Multi-page/funnel testing1.06 Ratings9.02 Ratings
    Cross-browser testing6.44 Ratings9.02 Ratings
    Mobile app testing2.72 Ratings8.01 Ratings
    Test significance1.07 Ratings9.02 Ratings
    Visual / WYSIWYG editor3.07 Ratings8.01 Ratings
    Advanced code editor2.07 Ratings8.02 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings8.02 Ratings
    Test duration calculator9.03 Ratings9.01 Ratings
    Experiment scheduler7.05 Ratings9.01 Ratings
    Experiment workflow and approval8.93 Ratings9.01 Ratings
    Dynamic experiment activation6.92 Ratings9.01 Ratings
    Client-side tests7.04 Ratings9.02 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings8.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and HiConversion
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    HiConversion
    8.3
    2 Ratings
    6% below category average
    Standard visitor segmentation6.08 Ratings8.01 Ratings
    Behavioral visitor segmentation7.06 Ratings8.01 Ratings
    Traffic allocation control8.07 Ratings9.02 Ratings
    Website personalization7.07 Ratings8.02 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and HiConversion
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    HiConversion
    8.5
    2 Ratings
    2% below category average
    Heatmap tool2.01 Ratings8.02 Ratings
    Click analytics9.03 Ratings9.02 Ratings
    Scroll maps9.02 Ratings8.01 Ratings
    Form fill analysis8.01 Ratings8.01 Ratings
    Conversion tracking9.06 Ratings9.02 Ratings
    Goal tracking8.07 Ratings9.01 Ratings
    Test reporting7.06 Ratings9.01 Ratings
    Results segmentation10.04 Ratings9.02 Ratings
    CSV export9.93 Ratings8.02 Ratings
    Experiments results dashboard9.97 Ratings8.02 Ratings
    Best Alternatives
    Google OptimizeHiConversion
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeHiConversion
    Likelihood to Recommend
    5.0
    (10 ratings)
    10.0
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Google OptimizeHiConversion
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    HiConversion
    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Incentivized
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    HiConversion
    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    HiConversion
    • Nothing but Increase marketing to better explain the technology.
    Incentivized
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    HiConversion
    No answers on this topic
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    HiConversion
    No answers on this topic
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    HiConversion
    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
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    HiConversion
    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Incentivized
    Read full review
    ScreenShots