Google Optimize vs. HiConversion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Optimize
Score 8.9 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
HiConversion
Score 10.0 out of 10
N/A
HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
Pricing
Google OptimizeHiConversion
Editions & Modules
Google Optimize
Free
Community Edition
Sponsored Trial
Per website
Enterprise
Custom Quote
Based on revenue and traffic volume
Offerings
Pricing Offerings
Google OptimizeHiConversion
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Google OptimizeHiConversion
Considered Both Products
Google Optimize

No answer on this topic

HiConversion
Chose HiConversion
HiConversion is an A/B test tool that makes it easy for me to check my copy to convert it. It is simple, accurate, and has a visual interface for anyone to use. In addition to A / B testing, it also makes it easier for me to do multivariate testing and optimization of the …
Top Pros
Top Cons
Features
Google OptimizeHiConversion
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Optimize
7.5
7 Ratings
14% below category average
HiConversion
8.6
2 Ratings
0% above category average
a/b experiment testing8.27 Ratings9.02 Ratings
Split URL testing10.07 Ratings8.01 Ratings
Multivariate testing9.87 Ratings8.02 Ratings
Multi-page/funnel testing10.05 Ratings9.02 Ratings
Cross-browser testing6.44 Ratings9.02 Ratings
Mobile app testing2.72 Ratings8.01 Ratings
Test significance6.06 Ratings9.02 Ratings
Visual / WYSIWYG editor7.96 Ratings8.01 Ratings
Advanced code editor7.96 Ratings8.02 Ratings
Page surveys5.02 Ratings00 Ratings
Visitor recordings10.01 Ratings00 Ratings
Preview mode9.05 Ratings8.02 Ratings
Test duration calculator9.03 Ratings9.01 Ratings
Experiment scheduler9.04 Ratings9.01 Ratings
Experiment workflow and approval8.93 Ratings9.01 Ratings
Dynamic experiment activation6.92 Ratings9.01 Ratings
Client-side tests6.03 Ratings9.02 Ratings
Server-side tests2.62 Ratings00 Ratings
Mutually exclusive tests8.02 Ratings8.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Optimize
9.7
7 Ratings
10% above category average
HiConversion
8.3
2 Ratings
6% below category average
Standard visitor segmentation9.17 Ratings8.01 Ratings
Behavioral visitor segmentation9.75 Ratings8.01 Ratings
Traffic allocation control10.06 Ratings9.02 Ratings
Website personalization10.06 Ratings8.02 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Optimize
8.7
7 Ratings
2% above category average
HiConversion
8.5
2 Ratings
0% below category average
Heatmap tool2.01 Ratings8.02 Ratings
Click analytics9.03 Ratings9.02 Ratings
Scroll maps9.02 Ratings8.01 Ratings
Form fill analysis8.01 Ratings8.01 Ratings
Conversion tracking9.06 Ratings9.02 Ratings
Goal tracking9.96 Ratings9.01 Ratings
Test reporting10.05 Ratings9.01 Ratings
Results segmentation10.04 Ratings9.02 Ratings
CSV export9.93 Ratings8.02 Ratings
Experiments results dashboard9.97 Ratings8.02 Ratings
Best Alternatives
Google OptimizeHiConversion
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google OptimizeHiConversion
Likelihood to Recommend
8.0
(9 ratings)
10.0
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
8.7
(4 ratings)
-
(0 ratings)
User Testimonials
Google OptimizeHiConversion
Likelihood to Recommend
Google
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
Read full review
HiConversion
HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
Read full review
Pros
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Read full review
HiConversion
  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Read full review
Cons
Google
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
Read full review
HiConversion
  • Nothing but Increase marketing to better explain the technology.
Read full review
Usability
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Read full review
HiConversion
No answers on this topic
Support Rating
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Read full review
HiConversion
No answers on this topic
Alternatives Considered
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Read full review
HiConversion
We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Read full review
Return on Investment
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Read full review
HiConversion
  • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
  • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
  • The tool was easy to get started with, and I see results, which is important to me.
Read full review
ScreenShots