Likelihood to Recommend Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
Read full review HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
Read full review Pros Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests. Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system. Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA. Read full review Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site. Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales. Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases. Read full review Cons Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates. Read full review Nothing but Increase marketing to better explain the technology. Read full review Usability Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Read full review Support Rating Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Read full review Alternatives Considered Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Read full review We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Read full review Return on Investment We were able to increase our main KPI for conversions by almost 50% by testing button copy. We were able to increase secondary KPIs for conversions by almost 30% by testing form design. Read full review I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better. The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go. The tool was easy to get started with, and I see results, which is important to me. Read full review ScreenShots