Google Optimize vs. Klue

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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I dont know how useful it is for a bdr. I think it is more suited for an AE postion where you need indepth information instead of quick on the run information to book someone in the phone. I think it is better for case building to have that amount of information

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• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• Gathering publicly available intelligence - news, blogs, reports, etc.
• Organizing intel into customized, meaningful buckets by the competitor.
• Creating useful battle cards for sales.
• Capturing news and info as you come across it online.

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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• Interactivity and continued relevance after creation of battlecards

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Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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It is a bit overwhelming to have that amount of information in the same place. And sometimes it can be a bit tricky to find the relevant information you need at the time you need it. It is nice to have that level of information but it kind of useless if you dont know where it is.

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Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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Klue seems much easier to use, and also had a better engagement experience during our trial period. They're insanely customer focused.

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

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• Positive in terms of alignment around product messaging

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info