Google Optimize vs. Movable Ink

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

Incentivized

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.

Incentivized

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

Incentivized

• Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
• Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
• Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
• User Friendly--Easy to build within apps for those who aren't graphic designers.

Incentivized

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

Incentivized

• I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
• Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

Incentivized

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

Incentivized

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.

Incentivized

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized

• Email performance has greatly increased overall
• Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward

Incentivized