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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Screaming Frog

    Score9.2 out of 10
    N/AN/A

    $149

    per year

    Pricing
    Google OptimizeScreaming Frog
    Editions & Modules
    Google Optimize
    Free
    Paid Version
    $149.00
    per year
    Offerings
    Pricing Offerings
    Google OptimizeScreaming Frog
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeScreaming Frog
    Considered Both Products
    Google
    No answer on this topic
    Screaming Frog
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    28 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    96%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    96%
    Lived up to sales and marketing promises
    25 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    100%
    Implementation went as expected
    27 Answers
    Features
    Google OptimizeScreaming Frog
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Screaming Frog SEO Spider
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Screaming Frog SEO Spider
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Screaming Frog SEO Spider
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Screaming Frog SEO Spider
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Screaming Frog SEO Spider
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Screaming Frog SEO Spider
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    SEO
    Comparison of SEO features of Google Optimize and Screaming Frog SEO Spider
    Feature
    Google Optimize
    -
    Ratings
    Screaming Frog SEO Spider
    6.6
    53 Ratings
    15% below category average
    Keyword analysis00 Ratings7.020 Ratings
    Backlink management00 Ratings5.023 Ratings
    SERP ranking tracking00 Ratings7.09 Ratings
    Page grader00 Ratings7.122 Ratings
    Competitive analysis00 Ratings7.827 Ratings
    Site audit / diagnostics00 Ratings8.353 Ratings
    Site recommendations00 Ratings7.824 Ratings
    Task management00 Ratings3.09 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Optimize and Screaming Frog SEO Spider
    Feature
    Google Optimize
    -
    Ratings
    Screaming Frog SEO Spider
    7.0
    37 Ratings
    8% below category average
    Local SEO00 Ratings5.017 Ratings
    Social SEO00 Ratings7.112 Ratings
    Mobile SEO00 Ratings7.823 Ratings
    Global SEO00 Ratings7.829 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Optimize and Screaming Frog SEO Spider
    Feature
    Google Optimize
    -
    Ratings
    Screaming Frog SEO Spider
    6.1
    42 Ratings
    32% below category average
    Multi-domain support00 Ratings7.831 Ratings
    Integration with web analytics tools00 Ratings4.435 Ratings
    Best Alternatives
    Google OptimizeScreaming Frog
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeScreaming Frog
    Likelihood to Recommend
    5.0
    (10 ratings)
    8.6
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (3 ratings)
    Usability
    10.0
    (1 ratings)
    7.7
    (5 ratings)
    Support Rating
    8.7
    (4 ratings)
    7.9
    (18 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Google OptimizeScreaming Frog
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Screaming Frog
    Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Screaming Frog
    • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
    • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
    • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Screaming Frog
    • Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
    • The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
    • The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Screaming Frog
    The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
    Incentivized
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Screaming Frog
    The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
    Incentivized
    Read full review
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Screaming Frog
    Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Screaming Frog
    If the software was a little easier to use for beginners, there really wouldn't be an issue
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Screaming Frog
    Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    Screaming Frog
    • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
    • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
    • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
    Incentivized
    Read full review
    ScreenShots