Google Optimize vs. Tango Card

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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Tango Card is great for bulk purchases - if you need to send a large number of people they have easy templates to have it as simple as possible. The one offs become cumbersome - I have never used the API connections so I am unsure if that makes it better but the one at a time sales take a lot of time compared to the uploads.

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• Tango Card is very easy to use and set-up
• Tango Card makes it easy to allow for multiple gift card options
• Tango Card allows for excel imports of respondents, which keeps things nice and simple

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• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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• The initial setup of the API with all the ACH info was a bit complicated.
• The only speedbump (not big concern) is the branding of a Tango Card - when saying that to recipients, they don't "get it" immediately and some quick-to-judgement folks can say they don't want it.

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We like the product/service.

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Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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Good platform. Only feedback is sometimes when you have no funds in your account you have to “fill” the bank and that is a minor pain to fill out CC information each time. But overall, it’s a relatively easy system to use for the team

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Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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Giving it a 9 only because I haven't been using it for more than 6 months but that said, I've had enough projects and redemptions to get a full understanding of its performance. TANGO CARD just works better than the rest for the redemption experience for the end recipient.

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Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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We liked Tango Card much more as it was easier to use and had more flexibility within our company. It allowed us to be more creative as well. The scale of cards and ease of use, both front and back end were huge decision points for us. Everything about Tango Card appeared to be much better than Tremendous and we are happy with our choice.

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• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

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• We used Tango Card as an incentive to attend training, and this increased the number of attendees by over 50% when it was not used.
• We were able to bring in more attendees as a focus group and gain valuable insight to a product we were creating.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info