Google Optimize vs. VWO Engage

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

Incentivized

If you have a large or small blog following/audience, this is an excellent tool to help keep readers engaged and on top of your new content releases. You can also utilize this product for automated DRIP campaigns that will, following a schedule you create, notify users at preset intervals to help nurture your leads or existing customers as part of your sales funnel. Even new bloggers with smaller audiences can utilize a tool like this to help generate more consistent web traffic to your content. I am averaging a +16% clickthrough rate regularly on my RSS to push notifications after just a few months of use.

Incentivized

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

Incentivized

• Easy-to-use admin system; even non-technical team members could understand what to do without training.
• Flexibility of configuration and visual previews of what the alert experience would be like made it easy explain options before implementation
• Segment system and API gave us enough control to serve notifications in the right language, which was important for our multi-lingual website

Incentivized

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

Incentivized

• I can tell they are based somewhere on the other side of the world, so when it's middle of the day here in the USA, they aren't always very responsive.
• There have been a couple hiccups with billing issues that mainly stemmed from them not having an internal billing system, but had it outsourced to another company.

Incentivized

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

Their support staff are experts who are beyond helpful! I needed support with a certificate issue, after migrating one of our sites from HTTP to HTTPS, They handled it and helped very effectively, absolutely loved the cooperation. They saved me a lot of time with guiding me over the issues and I didn't needed to search on forums and read technical documentation on my own.

Incentivized

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

Incentivized

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized

• More return. In general the people who sign like the notifications and usually return.
• Organic growth. The list of subscribers increase over time, so is a well worth the investment.
• It's a bit expensive, so the ROI at the beginning is not the expected because the cost.

Incentivized