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Google PageSpeed Insights vs. Google Universal Analytics (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google PageSpeed Insights

    Score10 out of 10
    N/AGoogle PageSpeed Insights is a search engine optimization software solution offered by Google.N/A

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    Google PageSpeed InsightsGoogle Universal Analytics (discontinued)
    Editions & Modules
    No answers on this topic
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Google PageSpeed InsightsGoogle Universal Analytics (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google PageSpeed InsightsGoogle Universal Analytics (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    24 Answers
    Features
    Google PageSpeed InsightsGoogle Universal Analytics (discontinued)
    SEO
    Comparison of SEO features of Google PageSpeed Insights and Google Universal Analytics (discontinued)
    Feature
    Google PageSpeed Insights
    7.5
    5 Ratings
    2% below category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Keyword analysis6.01 Ratings00 Ratings
    Page grader7.34 Ratings00 Ratings
    Competitive analysis5.02 Ratings00 Ratings
    Site audit / diagnostics9.95 Ratings00 Ratings
    Site recommendations9.95 Ratings00 Ratings
    Task management6.72 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google PageSpeed Insights and Google Universal Analytics (discontinued)
    Feature
    Google PageSpeed Insights
    6.3
    5 Ratings
    19% below category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Local SEO5.01 Ratings00 Ratings
    Social SEO5.01 Ratings00 Ratings
    Mobile SEO10.05 Ratings00 Ratings
    Global SEO5.43 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google PageSpeed Insights and Google Universal Analytics (discontinued)
    Feature
    Google PageSpeed Insights
    8.5
    3 Ratings
    1% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Multi-domain support9.12 Ratings00 Ratings
    Integration with web analytics tools8.01 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Google PageSpeed Insights and Google Universal Analytics (discontinued)
    Feature
    Google PageSpeed Insights
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    Google PageSpeed InsightsGoogle Universal Analytics (discontinued)
    Small Businesses
    Serpstat
    Score10 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google PageSpeed InsightsGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    10.0
    (5 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (11 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (5 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    1.0
    (1 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (3 ratings)
    User Testimonials
    Google PageSpeed InsightsGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Google
    If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
    Incentivized
    Read full review
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Google
    • Measure page loading time
    • Compared loading times against Google's benchmarks
    • Identifies opportunities for web page performance improvements
    • Identifies sub-optimal web page attributes that slow down page loading
    • Compare performance on mobile and desktop devices easily
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Google
    • The suggestions for improvement can be technical for non-developers.
    Incentivized
    Read full review
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Google
    It's a free, easy to use tool
    Incentivized
    Read full review
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Support Rating
    Google
    There is no support from Google for the tool.
    Incentivized
    Read full review
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Online Training
    Google
    No answers on this topic
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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    Alternatives Considered
    Google
    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
    Incentivized
    Read full review
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    Return on Investment
    Google
    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Incentivized
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
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