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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Search Console

    Score9 out of 10
    N/AGoogle Search Console is a search engine optimization software solution offered by Google.N/A

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Pricing
    Google Search ConsoleMoz Local
    Editions & Modules
    No answers on this topic
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Offerings
    Pricing Offerings
    Google Search ConsoleMoz Local
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.
    More Pricing Information
    Community Pulse
    Google Search ConsoleMoz Local
    Considered Both Products
    Google
    Chose Google Search Console
    Google uniquely provides specific data that is important for optimizing SEO and performance for websites. While it doesn't provide as comprehensive an analysis as other tools like Ahrefs and Moz, it provides Google performance-specific data that can't be found elsewhere. When …
    Incentivized
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    26 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    27 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    26 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    22 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    24 Answers
    No answers on this topic
    Features
    Google Search ConsoleMoz Local
    SEO
    Comparison of SEO features of Google Search Console and Moz Local
    Feature
    Google Search Console
    4.7
    56 Ratings
    48% below category average
    Moz Local
    -
    Ratings
    Keyword analysis7.548 Ratings00 Ratings
    Backlink management6.344 Ratings00 Ratings
    SERP ranking tracking6.346 Ratings00 Ratings
    Page grader2.933 Ratings00 Ratings
    Competitive analysis1.218 Ratings00 Ratings
    Site audit / diagnostics7.848 Ratings00 Ratings
    Site recommendations4.744 Ratings00 Ratings
    Task management1.019 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Search Console and Moz Local
    Feature
    Google Search Console
    7.2
    53 Ratings
    5% below category average
    Moz Local
    -
    Ratings
    Local SEO6.337 Ratings00 Ratings
    Social SEO8.019 Ratings00 Ratings
    Mobile SEO7.349 Ratings00 Ratings
    Global SEO7.443 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Search Console and Moz Local
    Feature
    Google Search Console
    8.0
    53 Ratings
    5% below category average
    Moz Local
    -
    Ratings
    Multi-domain support7.947 Ratings00 Ratings
    Integration with web analytics tools8.150 Ratings00 Ratings
    Best Alternatives
    Google Search ConsoleMoz Local
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Search ConsoleMoz Local
    Likelihood to Recommend
    9.5
    (56 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.8
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    6.1
    (8 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Search ConsoleMoz Local
    Likelihood to Recommend
    Google
    It's suited for all use cases, but for big companies, the data might be crippling, so an add-on tool to analyse the data would be a good companion for GSC to solve this issue. Therefore, I think it's suited for any use case with some add-ons and companions needed for analysis.
    Incentivized
    Read full review
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Pros
    Google
    • Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
    • It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
    • I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.
    Incentivized
    Read full review
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Cons
    Google
    • It can be a little difficult to navigate
    • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
    • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
    Incentivized
    Read full review
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Usability
    Google
    It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Support Rating
    Google
    As it is a free tool, you mainly have to rely on their knowledge base and forums. Google has provided in-depth guides and KB for every function of the search console. So, you can refer to it in case of any problem. You can also ask questions on their forums but direct support is not available.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Alternatives Considered
    Google
    SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
    Incentivized
    Read full review
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
    • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
    Incentivized
    Read full review
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    ScreenShots

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.