TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Surveys

    Score7.9 out of 10
    N/AGoogle Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.

    $10

    per completed survey

    Usabilla (discontinued)

    Score5.6 out of 10
    N/AUsabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.

    $49

    per month

    Pricing
    Google SurveysUsabilla (discontinued)
    Editions & Modules
    Surveys
    10¢
    per completed survey
    No answers on this topic
    Offerings
    Pricing Offerings
    Google SurveysUsabilla (discontinued)
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google SurveysUsabilla (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Features
    Google SurveysUsabilla (discontinued)
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Google Surveys and Usabilla (discontinued)
    Feature
    Google Surveys
    8.3
    17 Ratings
    3% above category average
    Usabilla (discontinued)
    8.0
    4 Ratings
    1% below category average
    Survey templates9.517 Ratings10.03 Ratings
    Themes7.715 Ratings6.04 Ratings
    Custom logo/branding7.714 Ratings7.94 Ratings
    Survey Content
    Comparison of Survey Content features of Google Surveys and Usabilla (discontinued)
    Feature
    Google Surveys
    9.2
    16 Ratings
    8% above category average
    Usabilla (discontinued)
    8.6
    4 Ratings
    1% above category average
    Changes to live survey9.915 Ratings7.94 Ratings
    Question design help9.313 Ratings10.03 Ratings
    Multiple question types8.416 Ratings7.94 Ratings
    Survey Logic
    Comparison of Survey Logic features of Google Surveys and Usabilla (discontinued)
    Feature
    Google Surveys
    7.5
    15 Ratings
    11% below category average
    Usabilla (discontinued)
    6.9
    4 Ratings
    19% below category average
    Survey logic flexibility7.515 Ratings6.94 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Google Surveys and Usabilla (discontinued)
    Feature
    Google Surveys
    8.4
    16 Ratings
    3% above category average
    Usabilla (discontinued)
    5.8
    4 Ratings
    33% below category average
    Response tracking8.516 Ratings7.03 Ratings
    Data export9.415 Ratings5.54 Ratings
    Standard reports7.814 Ratings5.54 Ratings
    Custom reports8.412 Ratings5.52 Ratings
    Analytics7.814 Ratings5.54 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Google Surveys and Usabilla (discontinued)
    Feature
    Google Surveys
    8.3
    16 Ratings
    4% below category average
    Usabilla (discontinued)
    7.4
    4 Ratings
    16% below category average
    Access controls7.915 Ratings7.44 Ratings
    Compliance8.813 Ratings7.44 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Google Surveys and Usabilla (discontinued)
    Feature
    Google Surveys
    5.8
    13 Ratings
    33% below category average
    Usabilla (discontinued)
    8.4
    2 Ratings
    4% above category average
    Vendor-offered crowdsourcing5.810 Ratings10.01 Ratings
    Respondent restrictions5.812 Ratings6.92 Ratings
    Best Alternatives
    Google SurveysUsabilla (discontinued)
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google SurveysUsabilla (discontinued)
    Likelihood to Recommend
    8.6
    (17 ratings)
    2.1
    (5 ratings)
    Usability
    8.8
    (15 ratings)
    2.1
    (3 ratings)
    Support Rating
    7.5
    (12 ratings)
    1.9
    (4 ratings)
    User Testimonials
    Google SurveysUsabilla (discontinued)
    Likelihood to Recommend
    Google
    Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
    Read full review
    Pros
    Google
    • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
    • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
    • Run an election for board members (use of the "other" notation so that people can write in their own choices).
    Incentivized
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    Discontinued Products
    • Continuous feedback such as CSAT or NPS score.
    • Monitors feedback trends on recurring surveys through analytics dashboard.
    • In context, in the moment data rather than during a follow up survey.
    Incentivized
    Read full review
    Cons
    Google
    • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
    • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
    Incentivized
    Read full review
    Discontinued Products
    • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
    • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
    • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
    Incentivized
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    Usability
    Google
    Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
    Incentivized
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    Discontinued Products
    The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
    Incentivized
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    Support Rating
    Google
    This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
    Incentivized
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    Discontinued Products
    If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
    Read full review
    Alternatives Considered
    Google
    Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like SurveyMonkey I would have more faith in the Google technology and robustness of sample. As we have Microsoft 365, sometimes Microsoft forms is a preferred internal source of surveying for free and easily analysing the data. For more robust and accurate market research projects, or even just insights that I can trust more, I would recommend a Market Research Provider as they offer a lot more options to target a key audience and you can rely on their data a bit more - it is weighted, nationally representative etc. Companies with their own research panels tend to have greater data quality that you can put more trust in
    Incentivized
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    Discontinued Products
    I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
    Incentivized
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    Return on Investment
    Google
    • Google Surveys are responded by our customers - dealers, retailers and end users. As it's easy to handle, greater is its adoption and hence it definitely has a good ROI.
    • Employees as internal stakeholders also use it well to drive initiatives & projects within the organization. This enhances their engagement showcasing digital workplace and hence again a good ROI.
    Incentivized
    Read full review
    Discontinued Products
    • Positive - gave us more insight into our user's journey post purchase.
    • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
    • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
    Incentivized
    Read full review
    ScreenShots