From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.
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Zabbix
Score8.5 out of 10
N/A
Zabbix is an open-source network performance monitoring software. It includes prebuilt official and community-developed templates for integrating with networks, applications, and endpoints, and can automate some monitoring processes.
I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
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Zabbix is great for monitoring your servers and seeing alerts when the system uses too much CPU or memory. This allowed the system Engineer to be proactive and add resources to these systems to avoid interrupting the services. Especially servers running operations applications and services. This is one of the best usages for Zabbix.
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Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
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Collecting hardware data - CPU, Memory, Network, and Disk Metrics are collected and reported on.
Flexible design - It is very easy to build out even very large environments via the templating system. You can also start where you are - network monitoring, server monitoring, etc. and then build it out from there as time and resources permit.
Provides a "plugin architecture" (via XML templates) to allow end users to extend it to monitor all kinds of equipment, software, or other metrics that are not already added into the software already.
Very complete documentation. Almost every aspect of Zabbix has been documented and reported on.
Cost - Zabbix is FOSS software and always free. Support is reasonably priced and readily available.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is free. It didn't cost anything to implement (other than my time and the cost incurred for it) and it is filling a badly needed gap in our IT infrastructure. Support is available if we have issues and can be done annually or paid for on a per incident basis as needed. Expansion, updates, and all other future lifecycle activities are likewise free of cost, so as long as someone is able to implement/maintain the software (and the OSS project is maintained) then I imagine the company will never leave it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think every organization, especially the IT department, needs a tool like this. I know of another product like Zabbix that gives a similar or the same solution, but its range makes it very useful. You can see almost all the device info in one place: disk usage, disk space, network usage, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The setup is the most time-consuming portion of using zabbix. It takes a lot of effort to shape it into a usable format and even then it can get very messy. It's not exactly intuitive and as mentioned the UI seems a bit antiquated. If I was to roll out a monitoring solution from scratch, I'd probably look for alternatives which are easier to use and maintain.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are a mainly Windows environment, so it would be useful if we could have used Active Directory to deploy agents. As of version 4.2, Zabbix has announced a new agent MSI file to allow exactly that. Unfortunately, we didn't have that option. Also, for Linux and MAC deployments, there is no simple way to deploy that. Using remote scripts you may be able to create something, but most places will opt for either SNMP (agentless) or manual installation of agents to add to Zabbix. A way of deploying agents via discovery would go a long way to helping in the adoption of the tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We're using the Solarwinds suite as our global monitoring standard, but it is very complex and its licensing model makes it difficult to monitor a wide range of technologies. So, we're using Zabbix as a complement on our monitoring process. Zabbix is a way more flexible and has free integrations to a wide range of technologies. It is also more 'user friendly' and easy to manage.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
