Likelihood to Recommend Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Read full review [Netpeak] Spider is a great service for:
Checking and monitoring big websites or e-commerce projects for technical errors on regular basis Creating custom formulas for calculation of internal page ranks and building a tree view with this information Get reports that include metrics for every page (performance, inbound and outbound links, indexing status) Create reports that include all metrics from external SEO services like Serpstat or Similarweb for every single page of your website It's very useful software for SEO or marketing agencies that have a lot of projects to work with, but might be overkill for small projects and companies.
Read full review Pros Google Trends shows me geographic locations where a particular topic may be useful for advertising. Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know. Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for. Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media. Read full review Crawling data and metrics from every webpage on website (page structure, titles, meta tags, Google GTM & Analytics presence) Building tree with calculation of internal page ranks Get a report with different technical errors (404 errors, broken links, duplicated content, ) Performance report. Check out your page load time, server response time, extract metrics from Google Page Speed Insights Checkout different metrics from external services like Serpstat, Similarweb (page ranks, keywords, traffic, etc.) for single page Read full review Cons Top charts: would be nice to include top charts for the current month. Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts. More images: would be interesting to see trending image searches. Read full review You can buy a subscription only for month or more, you can't pay for 1-2 projects No version for MacOS It's only desktop software, online version is not available Read full review Usability Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
Read full review Support Rating I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Read full review Alternatives Considered Overall I think that
Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem.
Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
Carl Pieri Growth Marketing Manager, HubSpot for Startups
Read full review We choose Netpeak Spider because: 1. Can buy a monthly subscription and have unlimited number of websites to check. 2. Price. It's affordable, especially when you have not only one project. 3. Frequent updates. With every update functionality is expanding (latest update for example brought a lot of new integrations). 4. Quality of reports. They are very detailed and have everything we needed for our work.
Read full review Return on Investment Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly. It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends. Read full review Get a full report with common technical errors on websites without manual QA testing Speed up work of SEO specialist, can automatically calculate tree with internal page ranks It's all-in-one tool and you don't need to buy another services to get all this info Read full review ScreenShots Netpeak Spider Screenshots