Google Trends is a search engine optimization software solution offered by .
N/A
Rio SEO
Score 9.9 out of 10
N/A
Rio SEO is recognized as a leading SaaS search engine optimization platform, and includes many SEO automation and reporting features, including weekly SEO site and page-level reporting updates and competitor page-level tracking alerts and analysis, keyword analysis and management, auto deployment of SEO content with optimization of SEO-critical elements (e.g. URLs, titles, etc.), and also mobile and local SEO capabilities.
Covario, Inc owned and supported Rio SEO until its acquisition by Dentsu…
Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
If you have a business with more than 20 locally serving locations you know how important local searches are. RIO SEO will help syndicate your information and their robust toolkit will help those types of businesses be successful online. Their all in one dashboard lets the user control every location without having to log in to multiple dashboards to make a change in Google, then Bing, then Yelp, etc.
Google Trends shows me geographic locations where a particular topic may be useful for advertising.
Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
The dashboard could be a bit more user-friendly. It takes some training to get used to.
Keys/legends in the sidebar and in exports to help explain what different sections are for the "laymen" that aren't in this industry 24/7.
Having a "suggested changes" like what Moz.com/local has in their backend for photos/additional categories. Something that can help the user be more proactive rather than "here's where you're at" a "here's what you can do to improve" would help.
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
RIO SEO is heads, shoulders, the entire body, ahead of Local Market Launch. We used Local Market Launch before RIO and it was one of the worst years of my life. The support was non-existent, their syndication was lackluster and they messed up our contracts enough times to frustrate us and the clients. I cannot express in enough words my disdain for that service and how much of a refreshing change it was to work with a company like RIO that cared as much about our client success as we did.
They have helped us retain several big clients over the years which in turn has helped bring in several other clients.
Their tools allow us, a small boutique agency, to operate like a big agency.
Our local listing clients have been much happier with our switch to RIO which has allowed us to focus on other areas for them instead of just the syndication.
