Google Universal Analytics (discontinued) vs. Heroku Platform

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

Heroku is very well suited for startups looking to get a server stack up and running quickly. There is little to no overhead when managing your instances. However, you'll need a background in basic DevOps or system management to make sure everything is set up correctly. In addition, it's easy to accidentally go crazy on pricing. Make sure you're only creating the server instances you need to run the base application and set up an auto-scaler plugin to handle peaks.

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• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

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• Heroku has a very simple deployment model, making it easy to get your application up-and-running with minimal effort. We can focus on our efforts the unique aspects of our application.
• The robust add-on marketplace makes it easy to try out new approaches with minimal effort and investment -- and when we settle on a solution, we can easily scale it.
• Heroku's support is quite good -- their staff is quite technical and willing to get into the weeds to diagnose even complicated problems.

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• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

• Large price jumps between certain resource tiers (2x Dyno for $50 per month versus Performance Dyno for $250). Free Postgres next jumps to $50 per month.
• Marketing/Branding to non-technical stakeholders. As the years pass, I've had to fight more to convince stakeholders on the value of Heroku over AWS.
• Improve Buildpack documentation. This is one area where Heroku's documentation is fairly confusing.

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Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

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Heroku is easy to use, services a ton of functions for you out of the box, and provides a means to get a software product off the ground and managed quickly and easily. The tools provide allows a small to medium size org to move very quickly. The CLI tools provided make managing an entire technical infrastructure simple.

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The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

Easy to use web based console and easy to use command line tools; deployment is done directly from a GIT repository. What more could you ask for? The one thing that keeps me from giving it a 10 is that custom build packs are almost incomprehensible. We used one for a while because we needed cairo graphics processing. Fortunately, I was able to figure out a different way to do what we needed so that we could get off the custom build pack.

Heroku availability correlates pretty strongly to AWS US EAST availability. We had a couple of times where there was a Heroku-specific issue but not for the last 7-8 months.

The only issue that I ever have is that about 1 out of 20 deployments (git push) will hang and need to be cancelled and done again.

If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

I've used it for many years without facing any major problem. It's not hard at all to get used to it, it's documentation is outstanding and simple. We are close to 2020 and I don't think most of the existing companies or startups should still face old problems such as wasting time deploying code and calculate computing resources.

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There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Be ready to pay a bit more than expected in the beginning if you're migrating from a big server. The application is probably not ready for the change and you have to keep improving it with time.

It's also important to consider that you can't save anything to the disc as it will be lost when your application restarts, so you have to think about using something like S3.

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Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

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Heroku is the more expensive option for hosting compared to some of the cloud platforms we investigated, but it's worth it for us because of the plug-and-play nature of Heroku deployment. We can be up and running in a few minutes and know with precision how much it will cost us each month to run the application, unlike Amazon Web Services where you have to go to great pains to configure it correctly or else you might end up with a shocking monthly bill. Overall, spending the time to configure Amazon Web Services or one of its competitors is likely the more affordable and powerful choice, because you have control over so many specifics of the configuration. But it also requires the burden of continuing to maintain and update your AWS instance, whereas with Heroku they take care of security fixes and platform upgrades. It's a great service and we are happy to pay the extra cost for the value-adds Heroku provides.

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• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

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• It has been critical in seamlessly operating our platform with runs all of our programs.
• It has been impressive with its ability to scale quickly which results in the growth of our work.
• It allows for tracking of different features which allows for quick problem solving which saves us time.