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Google Universal Analytics (discontinued) vs. ibi WebFOCUS

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    ibi WebFOCUS

    Score7 out of 10
    N/AThe ibi™ WebFOCUS® product is an enterprise business intelligence and analytics solution equipped with data management, visual discovery, predictive analytics, and visualizations. Combining these capabilities and data science in one unified containerized platform, the WebFOCUS® solution can be used to make data-driven decisions across the enterprise and provide reports, dashboards, and customer-facing applications at scale.N/A
    Pricing
    Google Universal Analytics (discontinued)ibi WebFOCUS
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)ibi WebFOCUS
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)ibi WebFOCUS
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Cloud Software Group
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    No answers on this topic
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    No answers on this topic
    Features
    Google Universal Analytics (discontinued)ibi WebFOCUS
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and ibi WebFOCUS
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    ibi WebFOCUS
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Universal Analytics (discontinued) and ibi WebFOCUS
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    ibi WebFOCUS
    7.7
    11 Ratings
    6% below category average
    Pixel Perfect reports00 Ratings7.06 Ratings
    Customizable dashboards00 Ratings9.011 Ratings
    Report Formatting Templates00 Ratings7.011 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Universal Analytics (discontinued) and ibi WebFOCUS
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    ibi WebFOCUS
    9.3
    13 Ratings
    15% above category average
    Drill-down analysis00 Ratings8.013 Ratings
    Formatting capabilities00 Ratings10.013 Ratings
    Integration with R or other statistical packages00 Ratings9.08 Ratings
    Report sharing and collaboration00 Ratings10.012 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Universal Analytics (discontinued) and ibi WebFOCUS
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    ibi WebFOCUS
    8.2
    11 Ratings
    0% below category average
    Publish to Web00 Ratings10.09 Ratings
    Publish to PDF00 Ratings8.09 Ratings
    Report Versioning00 Ratings6.010 Ratings
    Report Delivery Scheduling00 Ratings10.011 Ratings
    Delivery to Remote Servers00 Ratings7.03 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Universal Analytics (discontinued) and ibi WebFOCUS
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    ibi WebFOCUS
    6.3
    10 Ratings
    24% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings6.08 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.09 Ratings
    Predictive Analytics00 Ratings6.07 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Universal Analytics (discontinued) and ibi WebFOCUS
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    ibi WebFOCUS
    9.0
    11 Ratings
    6% above category average
    Multi-User Support (named login)00 Ratings8.011 Ratings
    Role-Based Security Model00 Ratings10.011 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.011 Ratings
    Single Sign-On (SSO)00 Ratings8.04 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Universal Analytics (discontinued) and ibi WebFOCUS
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    ibi WebFOCUS
    5.9
    11 Ratings
    27% below category average
    Responsive Design for Web Access00 Ratings9.011 Ratings
    Mobile Application00 Ratings3.32 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.08 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Google Universal Analytics (discontinued) and ibi WebFOCUS
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    ibi WebFOCUS
    8.6
    3 Ratings
    10% above category average
    REST API00 Ratings10.01 Ratings
    Javascript API00 Ratings8.02 Ratings
    iFrames00 Ratings8.02 Ratings
    Themeable User Interface (UI)00 Ratings8.03 Ratings
    Customizable Platform (Open Source)00 Ratings9.01 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)ibi WebFOCUS
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)ibi WebFOCUS
    Likelihood to Recommend
    8.0
    (55 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.6
    (5 ratings)
    Usability
    9.0
    (5 ratings)
    8.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    7.0
    (3 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.4
    (12 ratings)
    Data Sources
    -
    (0 ratings)
    9.4
    (12 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)ibi WebFOCUS
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Cloud Software Group
    I would less recommend it because it looks like IBI is receding a bit from the European market. I would not be certain for future support. Knowledge in the market in western Europe is limited Functional wise the application suits almost all situations. I would for sure recommend it purely based on its capabilities
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
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    Cloud Software Group
    • One thing that has always been good at WebFOCUS is how they interact with the customer on items. They take suggestions and implement them. In addition technical support is timely and very detailed.
    • I think they keep up with and lead in implementing new technologies in the BI space. One case of this are the ability for user to create their own easy dashboard using the green plus buttons. Also the ability to link d3 into and have the ability to implement new types of graphs is nice.
    • I have been to a spoke at one of their user conferences and they are worth going to. In addition to all of the great seminars the interaction you get with vendors and other users is key in the growth of your knowledge. I've learned so much for my time at these conferences.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
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    Cloud Software Group
    • The newest versions of WebFOCUS have an unnecessarily complicated security layout that makes configuration difficult to accomplish without bringing in the vendor for installs.
    • This software tries to cover too many bases allowing you to switch from writing code manually to creating reports using only GUI tools. This sometimes complicates screens and functionality where the two methods don't always work well together. -though its nice to have the choice.
    • The sales force is not as top notch as many software companies
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Cloud Software Group
    This software is deeply engrained with my organization and has become a tool that would not easily be replaced without spending more money and resources to get the same results. License cost is comparable to other report writing tools and the capabilities are greater than the competition without having to buy multiple apps to do the same thing.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Cloud Software Group
    Best BI tool/product I have used. The others don't compare overall. Some can look fancier, but when you actually use them with large data and data from numerous systems/sources that is where most of the competition falls away. I also don't like downtime. I have basically none for a large user base with WebFocus. Even SAP Crystal Reports went down for 4 days once - 4 days because the admin password got locked out due to a glitch and we had zero reports for 4 days. WebFocus has never had more than a few minutes of downtime. It's like a tank that just keeps rolling. There is no other choice for reliable BI.
    Incentivized
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    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Cloud Software Group
    Tracking availability formally for almost two years and we are at 99.8%
    Incentivized
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    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    Cloud Software Group
    They have extremely knowledgeable techs that I have worked with over the years. Some have actually become really good friends of mine. I see them often at local user groups and when we show them how we are using their tools to save millions of dollars throughout the company
    Incentivized
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    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Cloud Software Group
    It's hit and miss, the last class was overcrowded and people were having trouble connecting which took up much of the time. Instructors vary
    Incentivized
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    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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    Cloud Software Group
    Plan ahead on what data will be accessible and the type of security required on the database and if you will want to use security that is built into the software. It is worth consulting with the vendor on what your plan is and how they recommend you proceed in order to get results you are happy with.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    Cloud Software Group
    Webfocus handles the side of our business that is involved with our catalogs. Our catalogs is a huge revenue driver for us and this tool has been extremely useful with planning feature catalogs. Tableau is used more for marketing and merchandising purchases since we can filter data based on website sales.
    Incentivized
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
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    Cloud Software Group
    • We are not yet a success story. Though we've been implementing WebFOCUS for over a year, we have very few products in our Production portal. Of course, this is not all the responsibility of Information Builders, but we were ill-advised by our 'training coordinator' in our training of staff and coming up to speed with the tools has been very slow.
    • Once skilled analysts and professional IT staff achieve a grasp of the products, they are able to very quickly create polished and well-received products.
    • The DW/BI project has helped us to establish standards and protocols of communication that will allow us to more quickly meet knowledge transfer requirements
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