Google Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.
$150,000
Up to 1 Billion hits/month
JMP
Score9.8 out of 10
N/A
JMP® is statistical analysis software with capabilities that span from data access to advanced statistical techniques, with click of a button sharing. The software is interactive and visual, and statistically deep enough to allow users to see and explore data.
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
It is perfectly suited for statistical analyses, but I would not recommend JMP for users who do not have a statistical background. As previously stated, the learning curve is exceptionally steep, and I think that it would prove to be too steep for those without statistical background/knowledge
It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
JMP is designed from the ground-up to be a tool for analysts who do not have PhDs in Statistics without in anyway "dumbing down" the level of statistical analysis applied. In fact, JMP operationalizes the most advanced statistical methods. JMP's design is centred on the JMP data table and dialog boxes. It is data focused not jargon-focussed. So, unlike other software where you must choose the correct statistical method (eg. contingency, ANOVA, linear regression, etc.), with JMP you simply assign the columns in a dialog into roles in the analysis and it chooses the correct statistical method. It's a small thing but it reflects the thinking of the developers: analysts know their data and should only have to think about their data. Analyses should flow from there.
JMP makes most things interactive and visual. This makes analyses dynamic and engaging and obviates the complete dependence on understanding p-values and other statistical concepts(though they are all there) that are often found to be foreign or intimidating.
One of the best examples of this is JMP's profiler. Rather than looking at static figures in a spreadsheet, or a series of formulas, JMP profiles the formulas interactively. You can monitor the effect of changing factors (Xs) and see how they interact with other factors and the responses. You can also specify desirability (maximize, maximize, match-target) and their relative importances to find factor settings that are optimal. I have spent many lengthy meetings working with the profiler to review design and process options with never a dull moment.
The design of experiments (DOE) platform is simply outstanding and, in fact, the principal developers of it have won several awards. Over the last 15 years, using methods broadly known as an "exchange algorithm," JMP can create designs that are far more flexible than conventional designs. This means, for example, that you can create a design with just the interactions that are of interest; you can selectively choose those interactions that are not of interest and drop collecting their associated combinations.
Classical designs are rigid. For example, a Box-Benhken or other response surface design can have only continuous factors. What if you want to investigate these continuous factors along with other categorical factors such as different categorical variables such as materials or different furnace designs and look at the interaction among all factors? This common scenario cannot be handled with conventional designs but are easily accommodated with JMP's Custom DOE platform.
The whole point of DOE is to be able to look at multiple effects comprehensively but determine each one's influence in near or complete isolation. The custom design platform, because it produces uniques designs, provides the means to evaluate just how isolated the effects are. This can be done before collecting data because this important property of the DOE is a function of the design, not the data. By evaluating these graphical reports of the quality of the design, the analyst can make adjustments, adding or reducing runs, to optimize cost, effort and expected learnings.
Over the last number of releases of JMP, which appear about every 18 months now, they have skipped the dialog boxes to direct, drag-and-drop analyses for building graphs and tables as well as Statistical Process Control Charts. Interactivity such as this allows analysts to "be in the moment." As with all aspects of JMP, they are thinking of their subject matter without the cumbersomeness associated with having to think about statistical methods. It's rather like a CEO thinking about growing the business without having to think about every nuance and intricacy of accounting. The statistical thinking is burned into the design of JMP.
Without data analysis is not possible. Getting data into a situation where it can be analyzed can be a major hassle. JMP can pull data from a variety of sources including Excel spreadsheets, CSV, direct data feeds and databases via ODBC. Once the data is in JMP it has all the expected data manipulation capabilities to form it for analysis.
Back in 2000 JMP added a scripting language (JMP Scripting Language or JSL for short) to JMP. With JSL you can automate routine analyses without any coding, you can add specific analyses that JMP does not do out of the box and you can create entire analytical systems and workflows. We have done all three. For example, one consumer products company we are working with now has a need for a variant of a popular non-parametric analysis that they have employed for years. This method will be found in one of the menus and appear as if it were part of JMP to begin with. As for large systems, we have written some that are tens of thousands of lines that take the form of virtual labs and process control systems among others.
JSL applications can be bundled and distributed as JMP Add-ins which make it really easy for users to add to their JMP installation. All they need to do is double-click on the add-in file and it's installed. Pharmaceutical companies and others who are regulated or simply want to control the JMP environment can lock-down JMP's installation and prevent users from adding or changing functionality. Here, add-ins can be distributed from a central location that is authorized and protected to users world-wide.
JMP's technical support is second to none. They take questions by phone and email. I usually send email knowing that I'll get an informed response within 24 hours and if they cannot resolve a problem they proactively keep you informed about what is being done to resolve the issue or answer your question.
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
In general JMP is much better fit for a general "data mining" type application. If you want a specific statistics based toolbox, (meaning you just want to run some predetermined test, like testing for a different proportion) then JMP works, but is not the best. JMP is much more suited to taking a data set and starting from "square 1" and exploring it through a range of analytics.
The CPK (process capability) module output is shockingly poor in JMP. This sticks out because, while as a rule everything in JMP is very visual and presentable, the CPK graph is a single-line-on-grey-background drawing. It is not intuitive, and really doesn't tell the story. (This is in contrast with a capability graph in Minitab, which is intuitive and tells a story right off.) This is also the case with the "guage study" output, used for mulivary analysis in a Six Sigma project. It is not intuitive and you need to do a lot of tweaking to make the graph tell you the story right off. I have given this feedback to JMP, and it is possible that it will be addressed in future versions.
I've never heard of JMP allowing floating licenses in a company. This will ALWAYS be a huge sticking point for small to middle size companies, that don't have teams people dedicated to analytics all day. If every person that would do problem solving needs his/her own seat, the cost can be prohibitive. (It gets cheaper by the seat as you add licenses, but for a small company that might get no more than 5 users, it is still a hard sell.)
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
JMP has been good at releasing updates and adding new features and their support is good. Analytics is quick and you don't need scripting/programming experience. It has been used organization wide, and works well in that respect. Open source means that there are concerns regarding timely support. Cheap licensing and easy to maintain.
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
The GUI interface makes it easier to generate plots and find statistics without having to write code. The JSL scripting is a bit of a steep learning curve but does give you more ability to customize your analysis. Overall, I would recommend JMP as a good product for overall usability.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Support is great and give ease of contact, rapid response, and willingness to 'stick to the task' until resolution or acknowledgement that the problem would have to be resolved in a future build. Basically, one gets the very real sense that another human being is sensitive to your problems - great or small.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MS Excel with AnalysisToolPak provides a home-grown solution, but requires a high degree of upkeep and is difficult to hand off. Minitab is the closes competitor, but JMP is better suited to the production environment, roughly equivalent in price, and has superior support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ROI: Even if the cost can be high, the insights you get out of the tool would definitely be much more valuable than the actual cost of the software. In my case, most of the results of your analysis were shown to the client, who was blown away, making the money spent well worth for us.
Potential negative: If you are not sure your team will use it, there's a chance you will just waste money. Sometimes the IT department (usually) tries to deploy a better tool for the entire organization but they keep using the old tool they are used too (most likely MS Excel).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
