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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Notepad++

    Score9.2 out of 10
    N/ANotepad++ is a popular free and open source text editor available under the GPL license, featuring syntax highlighting and folding, auto-complete, multi-document management, and ac customizable GUI.N/A
    Pricing
    Google Universal Analytics (discontinued)Notepad++
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Notepad++
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Notepad++
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Open Source
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    100%
    Would buy again
    41 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    41 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    100%
    Happy with the feature set
    41 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    96%
    Lived up to sales and marketing promises
    26 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    30 Answers
    Features
    Google Universal Analytics (discontinued)Notepad++
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Notepad++
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Notepad++
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Notepad++
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    BBEdit
    Score10 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Vim
    Score9.8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Vim
    Score9.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Notepad++
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.5
    (62 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (5 ratings)
    9.0
    (4 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.1
    (15 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Notepad++
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Open Source
    well suited for 1) Coding and Development - Writing and editing code, Quick prototyping and testing of code snippets, Debugging and inspecting code using syntax highlighting and line numbering, 2) web development - Creating and editing HTML, CSS, JavaScript, and other web-related files .Managing and organizing web projects with multiple files and directories. Not suited for - 1) processing huge files 2) graphic designing 3) complex gui designs 3) Data Analysis and Manipulation - Editing and cleaning up text-based data files before importing them into analytical tools. Applying regular expressions to extract, transform, and manipulate data. 4) System Administration and IT - change system configuration file
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Open Source
    • Notepad++ allows us to keep open files in tabs. Like in a web browser, these tabs let us access these files quickly and easily. Furthermore, even if we forget to save the files when closing the program or shutting down the PC, Notepad++ retains them in the open tabs when we reopen it.
    • Notepad++ supports many different file types. We usually save our files created in Notepad as normal text files, but sometimes as JSON, PHP, and HTML files.
    • Notepad++ is lightweight and requires little resources. Using it is snappy and responsive.
    • The developer of Notepad++ frequently updates the software with bug fixes, performance improvements and new features.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Open Source
    • UI looks a bit dated.
    • Sometimes the number of options are overwhelming and require a quick search to figure out where to locate a particular function.
    • Some way to do a diff between files would be great. Still need to resort to another paid app for that - unless it is a buried function I don't know about or there's a plugin for it.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Open Source
    I use it every day for 13 years already and it never disappointed me
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Open Source
    There are lot of features to talk about. Especially the usability is good. Everyone can easily to use and user-friendly. Can also update easily. Can also write and execute the programming languages like C, C++ etc. Encoding is also the major feature that helps me a lot and converter as well.
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    Open Source
    I haven't needed to utilize any support related to Notepad++. I guess this is a good thing because I found it to be quite intuitive. There are almost infinite features you can tweak and plugins you can download but I haven't had to do that because Notepad++ is really good right out of the box.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Open Source
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Open Source
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Open Source
    Notepad for Windows, Microsoft Word...LibreOffice Writer....I have used all of these for code writing and editing. Once again I like the universal feel of Notepad++. Basic Notepad, is just that, basic...and kind of clunky for what it is. This is a cool that I have installed on all my computers and also keep it on a thumb drive if I need it elsewhere.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Open Source
    • Productivity has increased for developers.
    • It's free so instead of buying a piece of software, you can use this to replace many of them that may only specialize in one thing.
    • It gives our developers confidence knowing they have such a reliable, free tool at their disposal.
    Incentivized
    Read full review
    ScreenShots