Google Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.
$150,000
Up to 1 Billion hits/month
Oracle Analytics
Score7.9 out of 10
N/A
Oracle Analytics is a solution used to visually explore data to create and share compelling stories. Oracle Analytics Cloud is a cloud native service, and Oracle Analytics Server is the on-premise option.
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Oracle Data Visualization is very effective if used in an enterprise context with huge volumes of data coming from different systems. It supports dashboard and reporting capabilities and is easy to scale. It also allows you to leverage machine learning capabilities to extract hidden data trends. Visualization capabilities are powerful but not so various if compared to other solutions on the market. If you want to present a dashboard to an executive audience and you want to make your dashboards beautiful you must adapt them through PowerPoint.
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It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Available without of the box connectors for Salesforce and oracle Saas Cloud. This is a huge plus for our business since we don't need another middleware solution just for this sake.
We are able to connect to our on-prem SQL Server database where we have our RMA database and other applications seamlessly without writing custom APIs.
OAC writes directly into ADW which is another advantage for loading Excel files into ADW after dataflow transformations.
OAC allows replication of the database from fusion ERP and lets us create subject areas using the data modeler.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Scalability and rich integration capabilities. In the future, if we go with Hyperion for the Financial Consolidation and planning purposes -BI integration with Hyperion is going to be much simpler as it has native interface connectivity and even integration capabilities with well known CRM products (Siebel) and ERP Products (Oracle EBS, Peoplesoft, SAP) is going to be easy and straight forward.
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Great, if you are limited to using it along with other Oracle products; sadly, not if you are integrating with other products, which can be a challenge. It is a great product with tons of functionality and great integration with other in-house platforms. Great visuals and customization for data and analytics to provide decision-making data and analysis.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Oracle Analytics Support team is very proactive and I have never had a situation where I had to wait for more than a day or two to get my issues resolved. This is a very big help for us and we appreciate Oracle and its team for guaranteeing that experience.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
A properly implemented Endeca solution performs extremely well on the largest of datasets and it positions your organization to immediately achieve your ROI.
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Oracle Analytics Cloud, is one of the most agile and secure data analysis platforms that according to the budget and the amount of use, you can use the resources you need under the cloud. The Oracle brand is also very well known in this field and can meet all the needs of an organization or industry in any sector.
We have seen the results of this in our initial research and are not surprised that Oracle does this like it does soo many other things in this area, so well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've used OBIEE (or it's previous named product) for over 13 years and it's still the most used tool for BI by the business.
We moved our largest business system off of Business Object into OBI so we could gain improved performance, reliability, and easier management of metadata.
