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Google Universal Analytics (discontinued) vs. SAP Analytics Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    SAP Analytics Cloud

    Score8.1 out of 10
    N/AThe SAP Analytics Cloud solution brings together analytics and planning with integration to SAP applications and access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help make decisions without doubt.

    $36

    per month per user

    Pricing
    Google Universal Analytics (discontinued)SAP Analytics Cloud
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    SAP Analytics Cloud for Business Intelligence
    $36.00
    per month per user
    SAP Analytics Cloud for Planning
    Price upon request
    per month per user
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)SAP Analytics Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A 30-day trial with SAP Analytics Cloud is available, supporting analytics enterprise-wide. A trial can be extended up to 90 days on request.
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)SAP Analytics Cloud
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SAP
    Chose SAP Analytics Cloud
    Firstly the support is much much better than the other platform used by me. The interactive and user-friendliness and also the fact it is a product from one of the leading software companies is a key reason to recommend this tool. The tool, I'm sure will evolve and be …
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    94%
    Would buy again
    313 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    96%
    Delivers good value for the price
    266 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    90%
    Happy with the feature set
    300 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    85%
    Lived up to sales and marketing promises
    178 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    85%
    Implementation went as expected
    221 Answers
    Features
    Google Universal Analytics (discontinued)SAP Analytics Cloud
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and SAP Analytics Cloud
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    SAP Analytics Cloud
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Universal Analytics (discontinued) and SAP Analytics Cloud
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP Analytics Cloud
    7.6
    357 Ratings
    7% below category average
    Pixel Perfect reports00 Ratings7.4302 Ratings
    Customizable dashboards00 Ratings7.9345 Ratings
    Report Formatting Templates00 Ratings7.4319 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Universal Analytics (discontinued) and SAP Analytics Cloud
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP Analytics Cloud
    7.5
    358 Ratings
    6% below category average
    Drill-down analysis00 Ratings7.9348 Ratings
    Formatting capabilities00 Ratings7.3345 Ratings
    Integration with R or other statistical packages00 Ratings6.9256 Ratings
    Report sharing and collaboration00 Ratings8.1334 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Universal Analytics (discontinued) and SAP Analytics Cloud
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP Analytics Cloud
    7.4
    339 Ratings
    10% below category average
    Publish to Web00 Ratings7.7290 Ratings
    Publish to PDF00 Ratings7.8321 Ratings
    Report Versioning00 Ratings7.5282 Ratings
    Report Delivery Scheduling00 Ratings7.5278 Ratings
    Delivery to Remote Servers00 Ratings6.758 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Universal Analytics (discontinued) and SAP Analytics Cloud
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP Analytics Cloud
    7.4
    343 Ratings
    8% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.8325 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.5312 Ratings
    Predictive Analytics00 Ratings7.2312 Ratings
    Pattern Recognition and Data Mining00 Ratings7.099 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Universal Analytics (discontinued) and SAP Analytics Cloud
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP Analytics Cloud
    8.2
    349 Ratings
    3% below category average
    Multi-User Support (named login)00 Ratings8.2323 Ratings
    Role-Based Security Model00 Ratings8.1331 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.1324 Ratings
    Report-Level Access Control00 Ratings8.2134 Ratings
    Single Sign-On (SSO)00 Ratings8.5327 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Universal Analytics (discontinued) and SAP Analytics Cloud
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP Analytics Cloud
    7.4
    294 Ratings
    5% below category average
    Responsive Design for Web Access00 Ratings7.5283 Ratings
    Mobile Application00 Ratings6.8247 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.0274 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Google Universal Analytics (discontinued) and SAP Analytics Cloud
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP Analytics Cloud
    7.1
    66 Ratings
    9% below category average
    REST API00 Ratings7.156 Ratings
    Javascript API00 Ratings7.049 Ratings
    iFrames00 Ratings7.143 Ratings
    Java API00 Ratings7.142 Ratings
    Themeable User Interface (UI)00 Ratings7.451 Ratings
    Customizable Platform (Open Source)00 Ratings6.843 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)SAP Analytics Cloud
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)SAP Analytics Cloud
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.1
    (382 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.7
    (22 ratings)
    Usability
    9.0
    (5 ratings)
    7.7
    (307 ratings)
    Availability
    -
    (0 ratings)
    5.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    4.0
    (1 ratings)
    Support Rating
    10.0
    (23 ratings)
    6.3
    (73 ratings)
    In-Person Training
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Online Training
    7.0
    (1 ratings)
    5.1
    (2 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    6.3
    (9 ratings)
    Configurability
    -
    (0 ratings)
    5.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (61 ratings)
    Data Sources
    -
    (0 ratings)
    8.1
    (61 ratings)
    Ease of integration
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)SAP Analytics Cloud
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    SAP
    >> Using SAC predictive analytics capabilities for inventory management in a Production line setup has helped generate Purchase Requisitions and Purchase Orders for raw or semi-finished goods without much head-banging into Demand management rules. It does it beautifully with seamless integration with HANA core MM and PP modules, along with BI integration. It has resulted in 30% greater warehouse storage capacity, thereby saving revenue from piled-up inventory and associated manpower costs. >> SAC sometimes shows latency in working out a large data set, thus giving a poor user experience compared to its competition. Also, it may occasionally show misinterpretations when embedding data from 3rd-party systems into the HANA core dataset.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
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    SAP
    • It makes it easier yo analyse order and related records easily.
    • We can easily maintain and track the performance of employees in organisation.
    • Can easily track various aspects for the growth of an organisation thus allowing real time analysis and tracking of organisation's growth and performance.
    Incentivized
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    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    SAP
    • Complexity in Data Modeling
    • SAC supports various data sources, but improvements in the ease of connecting to and integrating with certain data repositories, especially non-SAP databases, would enhance the platform's versatility and integration capabilities.
    • An offline mode for SAC could be valuable for users who need to access and analyze data without an internet connection. Additionally, optimizing performance for large datasets and complex visualizations would contribute to a smoother user experience.
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
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    SAP
    We are planning to review the licensing as we have issues with SAC dealing with huge datasets. Analytics area is good for import models but when we have live connections in place that's when we have issue with SAC dealing with huge datasets in live be it BW or be it HANA models in the backend.
    Incentivized
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    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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    SAP
    I landed on a 7 out of 10 for a few key reasons. The tool is flexible in the sense that we are using very very very (very) little off the shelf solutions and customizing to our needs. Users enjoy having the customized data actions, key variance calculations, and easy to use headcount/salary planning in the same tool. One downside is that users are hard to please when they are used to excel. SAP Analytics Cloud simply is not excel, and the flexibility of excel in a crunch is not there.
    Incentivized
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    Reliability and Availability
    Discontinued Products
    No answers on this topic
    SAP
    I would rate SAP Analytics Cloud an 8 out of 10 for scalability. It offers a flexible, cloud-based architecture that supports expansion across departments and geographies. The platform adapts well to growing data volumes and user needs, making it a strong choice for organizations looking to scale analytics capabilities efficiently.
    Incentivized
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    Performance
    Discontinued Products
    No answers on this topic
    SAP
    I would rate SAP Analytics Cloud’s performance an 8 out of 10. Pages generally load quickly, and reports run within a reasonable time frame, even with complex datasets. Integration with other systems is smooth and doesn’t noticeably affect performance. Overall, it’s a responsive and efficient tool for business analytics. But
    Incentivized
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    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    SAP
    Since the implementation stage, the support team has been very helpful and assisting. Even in the later stages, the tech team had quite a rapid response. In general, SAP has provided us with great customer support, let it be for a specific product of SAP or for integration of different modules.
    Incentivized
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    In-Person Training
    Discontinued Products
    No answers on this topic
    SAP
    Good videos and reference material available in SAP Portal.
    Incentivized
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    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    SAP
    In hindsight, it would have been easier to have someone there in person. Questions were answered, but with 11 participants, it got a bit chaotic online
    Incentivized
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    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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    SAP
    SAC is a simple solution ad it works fine when connecting it to other SAP tools. On the other hand, connecting it to third party solutions brings difficulties when there's no previous design and the objetives are not clear. It is really important to integrate Business users from the start to provide with valuable business insights
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    SAP
    SAP Analytics Cloud and Power BI are both tools that help businesses understand their data, but they have some differences. SAC, made by SAP, works well if your company already uses other SAP products. It's in the cloud, easy to use, and has features for analyzing data, getting insights, and planning for the future. Power BI, made by Microsoft, can be used in the cloud or on your own computers. It fits well with Microsoft tools, is easy to use, and can do advanced data analysis. SAC has built-in planning tools, while Power BI needs extra tools for detailed planning
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    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    SAP
    unit pricing
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    SAP
    Is good for use across multiple locations. It allows users to access data and reports from anywhere, regardless of their location. Can consolidate data from various sources, including different SAP systems and external sources, which facilitates cross-location analysis. SAC enables access to data and models from SAP Datasphere to create new stories. Detailed permissions can be defined for cross-departmental use.
    Incentivized
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    Professional Services
    Discontinued Products
    No answers on this topic
    SAP
    very simple
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
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    SAP
    • Many manual data manipulations and exports in Excel have been replaced by the tool, providing management with improved insight into the amount of time spent at each stage of an invoice's lifetime, allowing bottlenecks to be discovered.
    • We now have more insight into the data, and people with little technical experience can easily build stories.
    Incentivized
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