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Google Universal Analytics (discontinued) vs. SAP BusinessObjects Business Intelligence

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    SAP BusinessObjects Business Intelligence

    Score7 out of 10
    N/AThe SAP® BusinessObjects™ Business Intelligence Platform provides users with ad hoc queries, reporting, data visualizations, and analysis tools. Its integrated, unified infrastructure aims to offer scalability from one-to-many tools and interfaces on-premise, in the cloud, or as a hybrid approach.N/A
    Pricing
    Google Universal Analytics (discontinued)SAP BusinessObjects Business Intelligence
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)SAP BusinessObjects Business Intelligence
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)SAP BusinessObjects Business Intelligence
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    81%
    Would buy again
    13 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    86%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    81%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    90%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    85%
    Implementation went as expected
    11 Answers
    Features
    Google Universal Analytics (discontinued)SAP BusinessObjects Business Intelligence
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and SAP BusinessObjects Business Intelligence
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    SAP BusinessObjects Business Intelligence
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Universal Analytics (discontinued) and SAP BusinessObjects Business Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.8
    56 Ratings
    5% below category average
    Pixel Perfect reports00 Ratings8.550 Ratings
    Customizable dashboards00 Ratings6.752 Ratings
    Report Formatting Templates00 Ratings8.251 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Universal Analytics (discontinued) and SAP BusinessObjects Business Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.1
    53 Ratings
    12% below category average
    Drill-down analysis00 Ratings6.452 Ratings
    Formatting capabilities00 Ratings6.551 Ratings
    Integration with R or other statistical packages00 Ratings8.335 Ratings
    Report sharing and collaboration00 Ratings7.352 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Universal Analytics (discontinued) and SAP BusinessObjects Business Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.8
    53 Ratings
    5% below category average
    Publish to Web00 Ratings8.344 Ratings
    Publish to PDF00 Ratings8.251 Ratings
    Report Versioning00 Ratings7.646 Ratings
    Report Delivery Scheduling00 Ratings8.052 Ratings
    Delivery to Remote Servers00 Ratings6.931 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Universal Analytics (discontinued) and SAP BusinessObjects Business Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    6.0
    48 Ratings
    28% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings5.846 Ratings
    Location Analytics / Geographic Visualization00 Ratings6.143 Ratings
    Predictive Analytics00 Ratings6.042 Ratings
    Pattern Recognition and Data Mining00 Ratings6.16 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Universal Analytics (discontinued) and SAP BusinessObjects Business Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.4
    53 Ratings
    14% below category average
    Multi-User Support (named login)00 Ratings7.953 Ratings
    Role-Based Security Model00 Ratings7.251 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.450 Ratings
    Report-Level Access Control00 Ratings7.27 Ratings
    Single Sign-On (SSO)00 Ratings7.234 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Universal Analytics (discontinued) and SAP BusinessObjects Business Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    6.3
    38 Ratings
    20% below category average
    Responsive Design for Web Access00 Ratings5.637 Ratings
    Mobile Application00 Ratings5.332 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings5.534 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Google Universal Analytics (discontinued) and SAP BusinessObjects Business Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.9
    28 Ratings
    2% above category average
    REST API00 Ratings8.124 Ratings
    Javascript API00 Ratings7.723 Ratings
    iFrames00 Ratings8.221 Ratings
    Java API00 Ratings7.526 Ratings
    Themeable User Interface (UI)00 Ratings7.624 Ratings
    Customizable Platform (Open Source)00 Ratings8.622 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)SAP BusinessObjects Business Intelligence
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)SAP BusinessObjects Business Intelligence
    Likelihood to Recommend
    8.0
    (55 ratings)
    7.1
    (78 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.3
    (24 ratings)
    Usability
    9.0
    (5 ratings)
    6.6
    (21 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (5 ratings)
    Performance
    10.0
    (1 ratings)
    9.0
    (10 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.6
    (16 ratings)
    In-Person Training
    9.0
    (1 ratings)
    10.0
    (4 ratings)
    Online Training
    7.0
    (1 ratings)
    9.0
    (2 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    9.0
    (8 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.2
    (45 ratings)
    Data Sources
    -
    (0 ratings)
    8.3
    (45 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)SAP BusinessObjects Business Intelligence
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    SAP
    As mentioned earlier reporting was a big headache for us and the tools we used didn't support large data sets and visualization Performing analytics with such data sets was cumbersome and later post using this SAP BusinessObjects Business Intelligence we were able to correlate different data sets and prepare the dashboard pretty easier which were helpful and easier to understand.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    SAP
    • This software is easy to initially learn, and very powerful in producing reusable reports.
    • It is much faster than my company's internal manual queries. The ability to build off of a saved query and share queries to other users is a great positive.
    • My favorite part is that you can run queries in the background and it does not interfere with your current work or slow your computer down.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    SAP
    • The installation can be very complex and time-consuming, it requires a lot of planning and foresight as to what role the software will play in the organization.
    • The software has a relatively large learning curve that takes dedicated users months to get comfortable with, the UI is a bit intimidating for new users.
    • SAP could organize their help better, it can be difficult to find dependable solutions to issues via their website and support channels.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    SAP
    The institution has decided to move in a different direction, and will be using MSBI for reporting. I have been very happy with the Business Objects suite of tools, and will continue to use them heavily until we make the transition.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    SAP
    From a server and client side perspective. the Business Intelligence Platform provides a foundation for all aspects of content development, distribution, analysis, collaboration and self service. Ease of use from targeted content delivery through controlled accessibility. Content exporting in the format of the users choice. Scheduling for internal or external delivery. Public and private folders for secure content access when requied. Web based for viewing on the users device of choice without the need to download additional applications.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    SAP
    When we implemented 3.1, we had a tough time managing the system: It took almost a year to stabilize.

    With 4.0, we want to roll out to more users, and are holding back because of fears about the performance issue
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    SAP
    Overall, the tool (Web Intelligence 4.2) is fast and solid. One issue is a dependability on JAVA for a full feature report creation/edit capabilities (as opposed to limited HTML option). Second, planned end of JAVA support by major browsers (Chrome is already not supporting JAVA applet).
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    SAP
    SAP has released various versions of SAP BO BI. starting from 3.1 and going to 4.0,4.1,4.2 and latest being 4.3. SAP provides support to these new versions. As new versions keep on coming, support for the very old software goes out of scope from SAP. it is when the different organization plans to get their BO content migrated from a lower version to a newer version. The newer version had definitely added functionality and features which ease the work of users.
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    SAP
    SAP authorized training is best, Please go ahead with it. Even lot of online training options/videos available for self learning
    Incentivized
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    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    SAP
    I haven't used it or got feedback from the end user.

    Content looks to be pretty detailed. Focused on SQL but not BW.
    Read full review
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    SAP
    Hire specialists and experienced staff. Mix some beginners so that everyone is not a leader but a learner too. Plan well; architect well; break down implementation in small steps and move towards larger steps. Create a centralized and authorized SAP Business Objects implementation team.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    SAP
    We selected SAP BusinessObjects Business Intelligence (BI) based on price. It can stack up against others in terms of price and honestly, that's about it. Salesforce Commerce does a hell of a better job at handling it. However, in the space of Business Intelligence, SAP can do more, and that's why at the end we went with it
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    SAP
    SAP BusinessObjects Business Intelligence (BI) Platform supports SOA Service Oriented Architecture. You can start/restart/enable/disable all the servers. You can seamless do load balancing and clustering. It supports all leading application and web server. Supports LDAP SSO integration. People who can work on excel with training they can work on SAP Business Objects Web Intelligence, dashboard, Lumira, Information design tool product suite. Tool is very user friendly and easy to learn and implement
    Incentivized
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    SAP
    • By generating and distributing reports in a timely manner, we were able to save millions of dollars for the company which otherwise would not have been visible.
    • Almost realtime dashboard, saved the company a huge amount by showing the outages and kept the company from buying a tool to do just that.
    • It showed the customers who were not paying the bills and were missing in the system due to some loophole. This was visible by doing reporting on the theft usage of electricity.
    Incentivized
    Read full review
    ScreenShots