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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    ReadyAPI

    Score6.1 out of 10
    N/AReadyAPI (formerly SoapUI Pro, LoadUI Pro, and ServiceV Pro) is a REST and SOAP API functional testing tool that enables software developers, QA engineers, and manual testers to work together to create, maintain, and execute complex end-to-end API tests in their CI/CD pipelines without needing to code.N/A
    Pricing
    Google Universal Analytics (discontinued)ReadyAPI
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)ReadyAPI
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)ReadyAPI
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SmartBear
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    93%
    Would buy again
    28 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    89%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    97%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    94%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    92%
    Implementation went as expected
    22 Answers
    Features
    Google Universal Analytics (discontinued)ReadyAPI
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and ReadyAPI
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    ReadyAPI
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)ReadyAPI
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    TestComplete
    Score8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    OpenText UFT One
    Score8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SoapUI Open Source
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)ReadyAPI
    Likelihood to Recommend
    8.0
    (55 ratings)
    7.0
    (65 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    7.3
    (18 ratings)
    Usability
    9.0
    (5 ratings)
    9.9
    (3 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.0
    (6 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    7.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)ReadyAPI
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    SmartBear
    As stated, we do a LOT of API testing, the swaggerhub import makes it easy to add APIs. This is very well-suited, as well as easy management of the steps/cases/suites inside of ReadyAPI. The one thing I do wish ReadyAPI was better suited for is changes to data, we have a lot of test cases in ReadyAPI and if we make a change to how the backend data is structured, one-by-one adjustments need to be made to the steps. Less appropriate, UI testing.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    SmartBear
    • Ease of use (ability to automatically import API definitions, Jenkins integration for running in the pipeline).
    • Detailed test reports (allow to easily identify weak spots during both functional and performance testing).
    • One platform for all tests (allows to closely couple and reuse existent tests).
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    SmartBear
    • Needs good documentation
    • Need to improve the performance of the tool
    • Setup is very complex and for such [a] commercial tool, it should easy and straightforward
    • Tool says it supports security testing but in reality, it is not at an extensive level.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    SmartBear
    The only reason this isn't a '10' is because of the cost. This product is definitely meant for organizations who are serious about making sure they invest in the full ecosystem of API design, development, maintenance. But there is a significant cost associated with this investment. and because of this cost (and the non-tangible output for executives), it is a difficult line-item to justify in this post-pandemic environment.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    SmartBear
    SoapUI allows us to combine multiple tests and adhere
    to the sequence that they need to run in order to complete successfully.
    It has an excellent GUI design and the reporting mechanism is also very
    good. It does consume a lot of memory though during concurrent testing
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    SmartBear
    Soap UI has managed to continuously build on it's solid foundation and keep improving by each release. It is by far the most dependable and accurate testing tool out there of its kind. Available via connecting to VM's created as SoapUI test machines give access to it anytime, anywhere practically.
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    SmartBear
    It has an excellent GUI design and the reporting mechanism is also very
    good. It does consume a lot of memory though during concurrent testing.
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    SmartBear
    To be honest, we didnt had much issues with the support, as there is already plenty of online communities available for help. But if ever there were some minor issues with the membership or the certificates, the tech support was always quick and efficient enough to resolve the issue ASAP
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    SmartBear
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    SmartBear
    no very easy but lacks documentation
    Read full review
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    SmartBear
    ReadyAPI provides intuitive GUI capabilities compared to their own open source product. When compared to Postman, ReadyAPI also supports SOAP based services, which is a saver especially when integrating with legacy or other third party systems.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    SmartBear
    It has an excellent GUI design and the reporting mechanism is also very
    good. It does consume a lot of memory though during concurrent testing. However, I have read that added monitoring tools have been added, which if so the 7 could possibly go to a 8 or 9.
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    SmartBear
    • Very quick regression testing, hence having the testing results very soon, even the same day of deployment
    • for same above reason, it can save money for corporation (so no tedious, costly and erroneous manual testings)
    • The test reports are compatible with TestNG, so the corporation can integrate the reports in our Autamation frameworks such as Allure or Jira Zephyr
    Incentivized
    Read full review
    ScreenShots