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Google Universal Analytics (discontinued) vs. Microsoft SQL Server

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Microsoft SQL Server

    Score8.7 out of 10
    N/AMicrosoft SQL Server is a relational database.

    $1,418

    Per License

    Pricing
    Google Universal Analytics (discontinued)Microsoft SQL Server
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Subscription
    $1,418.00
    Per License
    Enterprise
    $13,748.00
    Per License
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Microsoft SQL Server
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Microsoft SQL Server
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    100%
    Would buy again
    53 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    96%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    100%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    100%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    45 Answers
    Features
    Google Universal Analytics (discontinued)Microsoft SQL Server
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Microsoft SQL Server
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Microsoft SQL Server
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Microsoft SQL Server
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Amazon RDS
    Score8.1 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    SingleStore
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SAP IQ
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Microsoft SQL Server
    Likelihood to Recommend
    8.0
    (55 ratings)
    7.9
    (107 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.0
    (8 ratings)
    Usability
    9.0
    (5 ratings)
    7.6
    (17 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    10.0
    (23 ratings)
    7.9
    (26 ratings)
    In-Person Training
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Online Training
    7.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    9.0
    (6 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.0
    (5 ratings)
    Data Sources
    -
    (0 ratings)
    10.0
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Microsoft SQL Server
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Microsoft
    Microsoft SQL is ubiquitous, while MySQL runs under the hood all over the place. Microsoft SQL is the platform taught in colleges and certification courses and is the one most likely to be used by businesses because it is backed by Microsoft. Its interface is friendly (well, as pleasant as SQL can be) and has been used by so many for so long that resources are freely available if you encounter any issues.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
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    Microsoft
    • Easy to configure and use with Visual Studio and Dot Net
    • Easy integration with MSBI to perform data analysis
    • Data Security
    • Easy to understand and use
    • Very easy to export database and tables in the form of SQL query or a script
    Incentivized
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    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Microsoft
    • Microsoft SQL Server Enterprise edition has a high cost but is the only edition which supports SQL Always On Availability Groups. It would be nice to include this feature in the Standard version.
    • Licensing of Microsoft SQL Server is a quite complex matter, it would be good to simplify licensing in the future. For example, per core vs per user CAL licensing, as well as complex licensing scenarios in the Cloud and on Edge locations.
    • It would be good to include native tools for converting Oracle, DB2, Postgresql and MySQL/MariaDB databases (schema and data) for import into Microsoft SQL Server.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Microsoft
    We understand that the Microsoft SQL Server will continue to advance, offering the same robust and reliable platform while adding new features that enable us, as a software center, to create a superior product. That provides excellent performance while reducing the hardware requirements and the total cost of ownership of our solution.
    Incentivized
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    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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    Microsoft
    SQL Server mostly 'just works' or generates error messages to help you sort out the trouble. You can usually count on the product to get the job done and keep an eye on your potential mistakes. Interaction with other Microsoft products makes operating as a Windows user pretty straight forward. Digging through the multitude of dialogs and wizards can be a pain, but the answer is usually there somewhere.
    Incentivized
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    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Microsoft
    Its does not have outages.
    Incentivized
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    Performance
    Discontinued Products
    No answers on this topic
    Microsoft
    SSAS data cubes may some time slow down your Excel reports.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    Microsoft
    We managed to handle most of our problems by looking into Microsoft's official documentation that has everything explained and almost every function has an example that illustrates in detail how a particular functionality works. Just like PowerShell has the ability to show you an example of how some cmdlet works, that is the case also here, and in my opinion, it is a very good practice and I like it.
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    Microsoft
    It was good
    Incentivized
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    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Microsoft
    very hands on and detailed training
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Microsoft
    Other than SQL taking quite a bit of time to actually install there are no problems with installation. Even on hardware that has good performance SQL can still take close to an hour to install a typical server with management and reporting services.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    Microsoft
    [Microsoft] SQL Server has a much better community and professional support and is overall just a more reliable system with Microsoft behind it. I've used MySQL in the past and SQL Server has just become more comfortable for me and is my go to RDBMS.
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    Microsoft
    SQL server does handle growing demands of a mid sized company.
    Incentivized
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Microsoft
    • Increased accuracy - We went from multiple users having different versions of an Excel spreadsheet to a single source of truth for our reporting.
    • Increased Efficiency - We can now generate reports at any time from a single source rather than multiple users spending their time collating data and generating reports.
    • Improved Security - Enterprise level security on a dedicated server rather than financial files on multiple laptop hard drives.
    Incentivized
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    ScreenShots