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Wildfire Interactive (Discontinued) vs. Kapost

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Pricing
    Wildfire Interactive (Discontinued)Kapost
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)Kapost
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Wildfire Interactive (Discontinued)Kapost
    Content Creation
    Comparison of Content Creation features of Wildfire Interactive (Discontinued) and Kapost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Kapost
    8.2
    9 Ratings
    5% above category average
    Ideation00 Ratings8.07 Ratings
    Approval workflows00 Ratings8.09 Ratings
    Content collaboration00 Ratings8.09 Ratings
    Content calendar00 Ratings8.09 Ratings
    Network for content licensing/production00 Ratings9.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Wildfire Interactive (Discontinued) and Kapost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Kapost
    8.0
    9 Ratings
    2% above category average
    Content hub00 Ratings7.18 Ratings
    Forms / Gated content00 Ratings8.05 Ratings
    Embedded CTAs00 Ratings7.93 Ratings
    Content distribution00 Ratings9.07 Ratings
    Content promotion00 Ratings8.34 Ratings
    Content automation00 Ratings8.05 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Wildfire Interactive (Discontinued) and Kapost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Kapost
    8.0
    7 Ratings
    8% above category average
    Audience profiling and targeting00 Ratings8.05 Ratings
    Closed-loop tracking and reporting00 Ratings8.06 Ratings
    Content performance analytics00 Ratings8.07 Ratings
    Campaign optimization dashboard00 Ratings8.05 Ratings
    Competitive analytics00 Ratings7.92 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)Kapost
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    No answers on this topic
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)Kapost
    Likelihood to Recommend
    2.0
    (4 ratings)
    7.0
    (12 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    10.0
    (2 ratings)
    Usability
    9.0
    (1 ratings)
    7.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    8.0
    (2 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)Kapost
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Upland Software
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Upland Software
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Upland Software
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Upland Software
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
    Read full review
    ScreenShots