Wildfire Interactive (Discontinued) vs. Planable vs. SOCi

The transition to Google has been painful - key contacts are no longer available.

It needs the ability to save hashtags. Some of the other tools offer this, so I emailed Planable and asked them to consider adding it.

SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location

Incentivized

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• Plan posts on multiple platforms at once
• Approval workflow

• Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
• Brandify has made the work so much easier as it avoids spending time looking for better options.
• It is very helpful platform for the growth of a company.
• Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.

Incentivized

• More customization - Would like to have the ability to edit more without coding.

• Add hashtags in the tool so you can save them for future use

• Their analytics are sub-par to other tools that I use.
• Their website can be a little clunky until you learn to navigate it.
• It takes a long time to be fully on-boarded and running on the platform with all information syncing together.

Incentivized

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

It does what you need, but could have a bit more features for the price. $30 a month just to post things on Facebook or Instagram is a bit steep, given that that's all you can do.

There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.

Incentivized

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Emailed them a month ago to add hashtags, but they didn't add the functionality yet. Given that the product has stayed exactly the same since, I'm guessing the developers don't want to add this feature so I give the support a rating of 1.

We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly

Incentivized

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

Cheaper, however, Kontentino does have the ability to save hashtags.

Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on

Incentivized

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized

• Ability to post on any social media platform with 1 click. It adjusts the layout for you, pictures, adding action buttons, etc.

• Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
• It is a affordable local marketing software.
• It has reliable and efficient support.

Incentivized