Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.
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ResellerRatings
Score9 out of 10
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ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, ResellerRatings.com had over 6.2 million user-submitted reviews for 202,000 stores. Consumers use ResellerRatings to check the reputation of online stores before buying. ForeSee acquired ResellerRatings, and now both ForeSee and ReselleRatings are…
ResellerRatings is a good tool for collecting ratings and quantifying how satisfied a user is with your website. It is relatively easy to implement and get setup and does have some pre-built widgets for adding reviews to your site. ResellerRatings does require a bit of training to get the hang of the administrative interface and it does require support staff to monitor, flag, and respond to reviews that are submitted (which can be a challenge depending on # of reviews and staffing levels).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.
During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ResellerRatings has had a positive impact on ROI by allowing us to quickly gather user ratings/reviews and integrate the aggregate review with Google's paid search ads (via star ratings showing in ads)
ResellerRatings has also had a positive impact on our business by allowing us to collect reviews and display on our website without the need for internal development resources and IT work (which would have been very costly for us).
One thing we had wanted to accomplish through the use of ResellerRatings was to display reviews on our website and provide that detail to Google in a consumable format which would result in star ratings showing in our organic search results. However, we were not able to accomplish this and Google never picked up our rating from the ResellerRating's widgets, so that was a bit of a letdown.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
