Likelihood to Recommend Goolara comes with awesome features like A/B Splits, Dynamic Content, Triggered Email and more. The highlight is that Goolara provides all these enterprise-level email marketing features within an affordable price range. Goolara works well in data control like archiving, custom tables, dashboard controls and segmentation. There is another notable feature is "Fix After Sending". If you make a mistake while sending the email, Goolara will let you fix it even after you have started sending.
Read full review For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
Read full review Pros Advanced Email Features Calendar Dashboard Awesome Visual editor Triggered Email Dynamic Content Transactional Email Read full review I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email. We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email. The dashboard is functional and easy to find when you need with a quick search. Read full review Cons Need more Flexible Plans Should add a Demo Page on the home page More templates are always welcome Read full review The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well. Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there. Read full review Likelihood to Renew Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review Usability I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Read full review Reliability and Availability Never had an issue with uptime
Read full review Performance No issues
Read full review Support Rating At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Read full review Online Training Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Read full review Implementation Rating Salesforce integration never worked right. We had to abandon.
Read full review Alternatives Considered We tried both
MailChimp and
SendPulse .
SendPulse should improve the autocomplete fields and it comes with fewer templates.
MailChimp lacks in more integration with other programs and software. Once you create a template on
MailChimp , it seems difficult to edit. Goolara works perfectly with auto-responders, has an advanced bounce tracking system, mailing frequency limits, and more. I'm sure you won't regret once you are ready to set with Goolara.
Read full review In addition to using Vertical Response personally I also manage email marketing for clients that already use
Mailchimp ,
Robly and
Constant Contact . While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Read full review Return on Investment All in One Email tool. We won't need another tool for the same functionalities. Powerful built-in visual editors help us to work in the same place without navigation to other pages. Calendar Dashboard lets us see all future work at a glance. Read full review We were able to blast out promotions our company was having to customers which created an increase in business. By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on. Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed. Read full review ScreenShots