Grammarly vs. Optimizely Content Marketing Platform

When drafting important emails to clients, stakeholders, or partners, Grammarly ensures the tone is professional and polite while eliminating grammar or spelling errors.While preparing reports, proposals, or presentations for internal or external use, Grammarly helps maintain clarity, proper structure, and a formal tone. Employees whose first language is not English use Grammarly to enhance their writing, making it more fluent and grammatically accurate.

Incentivized

A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.

Incentivized

• Ease of use - Grammarly is super easy to use. Anyone can use the app whether in a text editor like Microsoft Word or on the Grammarly website.
• Integration - This one is a game-changer. It integrates with the main programs I use on a regular basis including email, Microsoft Office, Firefox, desktop, phone and iPads. I didn't need to change to anything or use something different so it was an ideal match.
• Goals - This is a really cool function of Grammarly. With Goals, you can choose your audience, formality and domain type. So it works for a wide range of users. Depending on the audience type, Grammarly automatically can suggest changes to your content to help ensure your goals are being met.

Incentivized

• The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.

Incentivized

• User experience/technical issues on certain tools - in Google Calendar, for instance, Grammarly checks text that you type into the "Email Guests" modal window on calendar events. However, because of the way Google calendar works, if you right-click a word that Grammarly highlighted, the calendar event modal window will close and you will lose everything you typed. This is an extremely frustrating experience that has gotten me multiple times.
• Incorrect suggestions - it doesn't happen that often, but occasionally Grammarly does highlight words or make suggestions that don't make sense or aren't optimal. I'm sure the Grammarly team is working continuously to improve the tool to make it smarter and smarter.
• Lack of support on all platforms - although Grammarly works on most text areas you encounter online, there are still some areas it doesn't work - I'm not sure if this is an issue with Grammarly or not, but I haven't been able to figure it out.

Incentivized

• One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
• I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.

Incentivized

Either I'm as dumb as a bag of nails, or Grammarly has been an invaluable tool in our communication arsenal since we've been users since 2017. I don't recall which podcast we heard it on, but it may have been when Jordan Harbinger was on Art of Charm. I listen to about 8 podcasts a day, so it was probably on something I listened to, demo'd it, and then ponied up for a paid subscription.

Incentivized

The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money

Incentivized

It was very easy. I have it applied to all of my browsers as an extension so that I know I have entirely accurate grammar in anything I write for my company. I appreciate having something that will always be applied to anything on my computer. I wish I didn't need to use the Grammarly keyboard on mobile; I want it to read my text boxes like my computer does.

Incentivized

The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.

Incentivized

There's not much more to say ever than it works everywhere I work. all my applications have grammarly supporting my writing efforts

Incentivized

I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production

Incentivized

Again, here's another example of Maine being very happy with the product. The application quickly analyzes my writing and highlights areas for me to address. It doesn't correct everything without my support, and I like that because it gives me control over my writing style and tone and gets me close to being perfect in my grammar and syntax. I've never seen it have a problem with any application that I traditionally use

Incentivized

Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms

Incentivized

I have not really used customer support. I used the FAQ page to see how to re-install Grammarly because it wasn't functioning properly in longer documents. It seems to be working better now, but it still does not always underline all of the issues in the actual text. Thus, it is sometimes difficult to know where the errors are located.

Incentivized

The NewsCred team is very responsive and helpful with any technical issues.

Incentivized

Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption

Incentivized

Perhaps if you have a team that is not overly computer savvy, which in that case, I'd challenge your hiring decision, there's not much involved. I'm sure there are YouTube videos that go in-depth about implementation but it's really quite simple.

Incentivized

Nothing comes close to Grammarly in terms of ease of use and quick setup. It practically works right out of the box without any rigorous configuration. It also allows you to pick a specific dialect which isn't available in other apps. And since Grammarly introduced AI features, its counterparts lost their advantage.

Incentivized

We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically

Incentivized

Grammarly has been an extremely reliable application for our organization. It works effectively across multiple applications, both traditional desktop and web. The more you see other web application bots floundering, Grammarly has never had that problem. When tools like LinkedIn make updates, Grammarly seamlessly works after the updates. We are very happy with the reliability of this product. It's even working inside of this app so that it fixes my mistakes when I'm drafting

Incentivized

Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website

Incentivized

• It saves me time.
• It allows me to produce enormous quantities of writing to the highest quality with great speed.
• Overall, it has greatly improved the quality of my writing .
• Helps me get those pesky commas in the right place to improve readability.

Incentivized

• The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
• It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.

Incentivized