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GTM Studio Powered by ZoomInfo vs. IBM InfoSphere Information Server

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Studio Powered by ZoomInfo

    Score8.1 out of 10
    N/AGTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A

    IBM InfoSphere Information Server

    Score10 out of 10
    N/AIBM InfoSphere Information Server is a data integration platform used to understand, cleanse, monitor and transform data. The offerings provide massively parallel processing (MPP) capabilities.N/A
    Pricing
    GTM Studio Powered by ZoomInfoIBM InfoSphere Information Server
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    GTM Studio Powered by ZoomInfoIBM InfoSphere Information Server
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    GTM Studio Powered by ZoomInfoIBM InfoSphere Information Server
    Considered Both Products
    ZoomInfo
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    51 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    47 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    52 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    No answers on this topic
    Features
    GTM Studio Powered by ZoomInfoIBM InfoSphere Information Server
    Data Source Connection
    Comparison of Data Source Connection features of GTM Studio Powered by ZoomInfo and IBM InfoSphere Information Server
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    IBM InfoSphere Information Server
    8.7
    4 Ratings
    4% above category average
    Connect to traditional data sources00 Ratings9.94 Ratings
    Connecto to Big Data and NoSQL00 Ratings7.54 Ratings
    Data Transformations
    Comparison of Data Transformations features of GTM Studio Powered by ZoomInfo and IBM InfoSphere Information Server
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    IBM InfoSphere Information Server
    9.6
    4 Ratings
    17% above category average
    Simple transformations00 Ratings10.04 Ratings
    Complex transformations00 Ratings9.24 Ratings
    Data Modeling
    Comparison of Data Modeling features of GTM Studio Powered by ZoomInfo and IBM InfoSphere Information Server
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    IBM InfoSphere Information Server
    8.0
    4 Ratings
    1% above category average
    Data model creation00 Ratings8.72 Ratings
    Metadata management00 Ratings7.74 Ratings
    Business rules and workflow00 Ratings8.44 Ratings
    Collaboration00 Ratings8.04 Ratings
    Testing and debugging00 Ratings7.14 Ratings
    Data Governance
    Comparison of Data Governance features of GTM Studio Powered by ZoomInfo and IBM InfoSphere Information Server
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    IBM InfoSphere Information Server
    9.7
    4 Ratings
    18% above category average
    Integration with data quality tools00 Ratings10.04 Ratings
    Integration with MDM tools00 Ratings9.53 Ratings
    Best Alternatives
    GTM Studio Powered by ZoomInfoIBM InfoSphere Information Server
    Small Businesses
    HubSpot Data Hub
    Score8.2 out of 10
    Skyvia
    Score10 out of 10
    Medium-sized Companies
    Clari (legacy product)
    Score8.2 out of 10
    Informatica PowerCenter (legacy)
    Score9.3 out of 10
    Enterprises
    Clari (legacy product)
    Score8.2 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTM Studio Powered by ZoomInfoIBM InfoSphere Information Server
    Likelihood to Recommend
    8.3
    (161 ratings)
    8.9
    (5 ratings)
    Likelihood to Renew
    8.3
    (12 ratings)
    8.0
    (1 ratings)
    Usability
    8.3
    (61 ratings)
    -
    (0 ratings)
    Availability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.9
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (9 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (7 ratings)
    -
    (0 ratings)
    Configurability
    9.0
    (4 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.8
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    GTM Studio Powered by ZoomInfoIBM InfoSphere Information Server
    Likelihood to Recommend
    ZoomInfo
    It is less appropriate for small businesses and industries. However, it works well and provides a better ROI for B2B prospecting. It should also provide personalized, relationship-building outbound strategies. It should also provide insights into whether a contact has changed jobs/roles or moved to a different industry or company.
    Incentivized
    Read full review
    IBM
    Information Server is extremely useful to replace manual developments that require a lot of coding effort. It significantly increases the productivity of the initial development and the future maintenance of the processes since it has a visual development environment with self-documentation.
    Read full review
    Pros
    ZoomInfo
    • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
    • The reporting allows us to easily see the performance of our ads. There is no guesswork.
    • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
    Incentivized
    Read full review
    IBM
    • IIS best for ETL ,not ELT , and many and diffrent source systems.
    • It also can process big data , unstuctured data
    • It is not only DWH , you can use infosphere for analys and see the bigger architecture of your OLTP systems
    Incentivized
    Read full review
    Cons
    ZoomInfo
    • Does not fully integrate sales and marketing, so some work and translation is still required.
    • this is a complicated tool, and requires a rather long time to train employees to use properly.
    • no training included, and the price is a bit high
    • Does not integrate the same across all internet browser programs
    Incentivized
    Read full review
    IBM
    • I would be nice to have a new web development environment for DataStage.
    • Connectivity Packs such as Pack for SAP Application are a little pricey.
    • It is confusing for new developers the possibility of developing jobs using different execution engines such as Parallel or Server.
    Incentivized
    Read full review
    Likelihood to Renew
    ZoomInfo
    I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
    Incentivized
    Read full review
    IBM
    • Scale of implementation
    • IBM techsupport
    Incentivized
    Read full review
    Usability
    ZoomInfo
    Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
    Read full review
    IBM
    No answers on this topic
    Reliability and Availability
    ZoomInfo
    I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Performance
    ZoomInfo
    I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
    Read full review
    IBM
    No answers on this topic
    Support Rating
    ZoomInfo
    I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
    Read full review
    IBM
    No answers on this topic
    Online Training
    ZoomInfo
    I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Implementation Rating
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Alternatives Considered
    ZoomInfo
    ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
    Incentivized
    Read full review
    IBM
    DataStage is more robust and stable than ODI The ability to perform complex transformations or implement business rules is much more developed in DS
    Read full review
    Contract Terms and Pricing Model
    ZoomInfo
    No, it was clear.
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Scalability
    ZoomInfo
    It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Return on Investment
    ZoomInfo
    • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
    • With better prioritization, our team can get to the right people faster, speeding up sales cycles
    • We are seeing a stronger pipeline and more booked meetings from our BDR team
    Incentivized
    Read full review
    IBM
    • Productivity of the development of integration processes.
    • Better documentation and governance.
    • Reduce training costs of various technologies.
    Read full review
    ScreenShots