Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Guru
Score 9.4 out of 10
N/A
Guru is a knowledge platform designed to serve as what the vendor describes as an AI source of truth for enterprises. It connects information from tools like Slack, Teams, Google Workspace, Salesforce, and other systems into one governed, permission-aware knowledge layer. Guru delivers cited AI answers, chat, and research directly within existing workflows, to enable employees and AI assistants to access verified knowledge securely and efficiently. The platform combines…
$25
per month per user
Seismic Knowledge
Score 8.2 out of 10
N/A
Seismic Knowledge (formerly Lessonly Knowledge or Obie, acquired by Lessonly in July, 2021 and then by Seismic later that year) integrates internal company documentation into one single source of truth for knowledge sharing and management.N/A
Zendesk Guide
Score 9.3 out of 10
N/A
Zendesk Guide is a smart knowledge base built to help support teams continuously improve content, keep it up to date, and serve it to customers.N/A
Pricing
GuruSeismic KnowledgeZendesk Guide
Editions & Modules
Team
$25
per month per user
AI Source of Truth Platform
Custom
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GuruSeismic KnowledgeZendesk Guide
Free Trial
YesNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional DetailsGuru provides a tailored platform and expertise package based on an organization’s scale, knowledge complexity, and AI maturity. Each engagement includes the full AI Source of Truth platform along with implementation guidance, knowledge architecture design, and ongoing optimization. Pricing is customized to ensure the right fit for enterprise systems, governance requirements, and AI initiatives. Best suited for mid-market and enterprise organizations.
More Pricing Information
Community Pulse
GuruSeismic KnowledgeZendesk Guide
Considered Multiple Products
Guru
Chose Guru
We also use zendesk, but Guru is more user friendly since at work, we have a lot of people who have hard time navigating search engine tools. But in Guru, we can search guidelines just by typing 1 word.

The interface is also simple so you can use it even if you are new at using …
Chose Guru
Guru had a better UI, better features around verification/trusted knowledge, and easier ways to find content
Chose Guru
Guru is a vastly superior product for centralizing company knowledge, and in many ways, we feel that there is "more gas in the tank" with the tool (AI search, etc) and ways that we have yet to unlock all of its potential fully. This is primarily a resourcing issue on our side, …
Chose Guru
Guru is built for service teams that want to go above and beyond for their customers and users. The knowledge base, best practices, features, functionalities, and improvements all reflect a dedication to service rather than just purely knowledge storing.
Chose Guru
I've evaluated Zendesk Knowledge Base alongside Guru, and each platform brings distinct strengths to the table. Zendesk Knowledge Base offers robust features tailored for comprehensive customer support solutions. It integrates seamlessly with Zendesk's ticketing system, …
Chose Guru
The fact that Guru takes the approach of being a card management system as apposed to an article mangemnt system makes all the magic for me. When you need to write an "Article" it will somehow become long and tedious task When you need to write a "Card" that it is defined as …
Chose Guru
Specifically announcements and Chrome extension are features that are not available in any other KB tool we have tested and are critical to our operations. Also the ease of use for both the end user and the Admins stands out as it is easy to implement, does not require …
Chose Guru
User-friendly and "hip," for lack of a better word. Some other programs are difficult to learn, difficult to structure and search, or stuffy in their appearance.
Seismic Knowledge

No answer on this topic

Zendesk Guide

No answer on this topic

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User Ratings
GuruSeismic KnowledgeZendesk Guide
Likelihood to Recommend
9.4
(310 ratings)
8.6
(3 ratings)
7.4
(8 ratings)
Likelihood to Renew
9.0
(14 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
9.0
(125 ratings)
-
(0 ratings)
-
(0 ratings)
Availability
9.1
(4 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
8.3
(5 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
8.2
(28 ratings)
-
(0 ratings)
8.0
(2 ratings)
In-Person Training
8.2
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
7.4
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
8.4
(8 ratings)
-
(0 ratings)
-
(0 ratings)
Configurability
8.9
(4 ratings)
-
(0 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
8.8
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
8.7
(4 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.3
(5 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(5 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
GuruSeismic KnowledgeZendesk Guide
Likelihood to Recommend
Guru Technologies
The scenarios where I have to look for a step-by-step guide to attend to customer needs, and going through the FAQ and internal guide will waste productive time and also affect customer experience due to time constraints. Guru helped to reduce the time spent searching for the information needed,, and the suggestions were apt and direct to the work needed.
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Seismic
For fast and reliable lesson builders that anyone can learn, Lessonly is fantastic. We went from someone having to know basic HTML just to put a course up, to anyone who knows how to use a simple editor being able to take courses and assign them to their teams. We saved so much time and effort. In the case of customers wanting content, it becomes more tricky. There's not necessarily a good way to offer courses to people outside of your organization.
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Zendesk
In our company, we host our benefit articles based on country on our Zendesk Guide. However, these articles should not be seen by employees that are outside their respective article country. For example, an employee that is based in Thailand shouldn't be seeing Malaysia benefits article as employees might compared benefits. With Zendesk Guide, the system allow us to set the configuration of the article so it is only visible Thailand-based employees, and for Malaysia article, only Malaysia-based employees
Read full review
Pros
Guru Technologies
  • Easy to learn. Anyone can make cards and use the AI to make them professional.
  • Answer questions about my business, essentially a wiki for everything we do.
  • The research mode is amazing. Full reports on various types of information including some rather complex topics. Complete with citations of where the information came from.
  • Admins can manage a hierarchy to keep information secure and available to the correct people.
Read full review
Seismic
  • Teams can ramp up training very quickly with personalized coaching at scale.
  • Sales acceleration and enablement with the right tutorials and templates.
  • On-demand practice exercises allow reps to learn and accelerate skills rapidly.
Read full review
Zendesk
  • They give us ability to control the whole frontend of the Communities by giving us access to manipulate HTML (in HBS file), CSS and JS
  • They give handlebars templating engine in backend which helps us to show various listing rendered through server side without having need to implement client side rendering of the listing and features.
  • They provide us dynamic content fields, which can be useful for mapping categories or storing category and topic IDs so we don't need to hard code IDs in Sandbox and Production separately.
Read full review
Cons
Guru Technologies
  • Lack of in-app advanced/granular usage and validation analytics.
  • Unreliability of Google Chrome extension.
  • Left navigation is not intuitive nor descriptive--I hunt and peck.
  • The search field is limited to keywords, so I sometimes have to "trick" it by including extra words in the title of a card.
Read full review
Seismic
  • Reports can be a little tricky at first. It's not as "built out" as the other parts of the platform.
  • If you're wanting to sell or offer courses to people outside of your organization, this might not be the best software for you.
Read full review
Zendesk
  • Formatting according to our brand guidelines can be tricky
  • Reporting metrics are lacking
  • The user interface can be confusing
  • Their support team takes a long time to respond
  • They have comments open on their KB articles, but almost noone responds, which is frustrating.
Read full review
Likelihood to Renew
Guru Technologies
I rated Guru a 9 out of 10 for renewal likelihood because it has significantly enhanced our processes and customer satisfaction in the automotive rental company. Guru’s user-friendly interface and organized knowledge base make it easy to access and update essential information, which is crucial for maintaining high operational standards. The tool’s integration with other platforms, like the Guru Chrome extension, streamlines our workflow, increasing efficiency and productivity. One of the standout features is the ability to favorite cards, allowing quick access to frequently used information, which saves time and ensures accuracy in customer interactions. Additionally, Guru’s analytics feature helps us identify which resources need updating, ensuring our knowledge base remains relevant and effective. The only reason it’s not a perfect 10 is occasional slow performance and occasional inaccuracies in search results. However, these minor issues do not overshadow the overall benefits Guru provides. Its consistent updates and reminders further enhance our ability to deliver excellent customer support, making it an indispensable tool for our team.
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Seismic
No answers on this topic
Zendesk
No answers on this topic
Usability
Guru Technologies
What am I looking for from the partners that I'm working with? To be supported on my role in order to succeed, and Guru does that. It supported me to easily set it up, easily integrate with multiple sources based on my needs, and an easy launch, such an easy rollout that I didn't need to even beta test it or have a soft launch. I went directly with a full launch, which saved me a lot of time also and saved time across teams. I'm internally advocating for how useful it is across the teams to find very quick answers to very complex questions
Read full review
Seismic
No answers on this topic
Zendesk
No answers on this topic
Reliability and Availability
Guru Technologies
Highly reliable day‑to‑dayGuru is consistently available when I need it. The platform loads quickly, search works reliably, and I rarely experience downtime or slow performance. It’s dependable enough that teams can trust it as a daily source of truth. Minimal unplanned outages or errors. In my experience, unplanned outages or errors are extremely rare. Even during high‑usage periods or heavy workflows, Guru remains stable and responsive.
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Seismic
No answers on this topic
Zendesk
No answers on this topic
Performance
Guru Technologies
Pages load quickly and consistently. Guru’s interface is lightweight, so cards, boards, and search results load fast with very little lag. Even when navigating between collections or opening larger cards, performance stays smooth and reliable. Integrations perform well without slowing systems down. Using Guru through the browser extension or Slack integration doesn’t noticeably impact performance. Cards surface quickly, and interacting with the integrations feels just as smooth as using Guru directly.
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Seismic
No answers on this topic
Zendesk
No answers on this topic
Support Rating
Guru Technologies
The support has been wonderful - probably one of the best things about Guru. We have a Slack channel where we can reach out and interact with our Guru CSM, and she is extremely responsive. Even if the solution isn't always easy, she provides all the necessary steps and options clearly.
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Seismic
No answers on this topic
Zendesk
The support is good but can sometime be frustrating to get a quick answer. We end up being sent articles that don't answer the question and then we have to go back and try again
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In-Person Training
Guru Technologies
I would rate the in-person training for Guru a solid 9 out of 10. The session was incredibly valuable as it provided comprehensive insights into using Guru effectively. I learned a lot about the tool's functionalities, which significantly enhanced my proficiency and confidence in utilizing Guru for my daily tasks. The training was engaging, informative, and tailored well to ensure I could apply what I learned immediately. Overall, it was a highly productive and beneficial learning experience.
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Seismic
No answers on this topic
Zendesk
No answers on this topic
Online Training
Guru Technologies
The online, on-demand training available was very good. I do wish we had done live online training as an org so that everyone had the same opportunity to learn the value and best practices. I completed the online, on-demand trainings personally, then turned around and taught the org, but I wish I had let the Guru experts do the heavy lifting for me!
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Seismic
No answers on this topic
Zendesk
No answers on this topic
Implementation Rating
Guru Technologies
You will need a very strong team of guru champions in order to get EVERYONE and EVERYTHING on Guru, it takes some craziness and over talking about guru everywhere to get people to be exicted, contribute and use. If you are starting any kind of buisness and you need KB, just go for guru as fast as you can because when you will grow you will thank yourself.
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Seismic
No answers on this topic
Zendesk
No answers on this topic
Alternatives Considered
Guru Technologies
The platform is unique, comprehensive, and uses AI. These are standout features. I also like the verification process and the ability to search from anywhere or on any browser. Guru enhances productivity and knowledge transfer when someone leaves an organization. Guru's interface is very user-friendly and can be trained quickly with new hires.
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Seismic
I have not used other products like Lessonly Knowledge. So far every organization I have worked at has used Lessonly Knowledge. I believe that says it all, it seems as though every organization prioritizes purchasing this tool for their employees. This is a good sign! I don't see our organization using another any time soon.
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Zendesk
It is an attribute of Zendesk that allows for easy over the phone communication between agents and customers. It is more personal and allows for better productivity. Phone support from anywhere with reliable internet connection which is essential to call center communication whether in the office or in the home of the agent.
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Contract Terms and Pricing Model
Guru Technologies
Guru is somewhat expensive compared to what our org is typically willing to spend on software solutions. Additionally, there is a price difference per seat when paid monthly versus annually, which was a big downside for us as my company didn't want to commit to an annual cost.
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Seismic
No answers on this topic
Zendesk
No answers on this topic
Scalability
Guru Technologies
Easily deployable across multiple teams and departmentsGuru is designed to scale horizontally across an organization. As teams grow, it’s simple to create new Collections, Boards, and permission sets without disrupting existing structures. This allows each department to manage its own knowledge while still contributing to a unified source of truth
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Seismic
No answers on this topic
Zendesk
No answers on this topic
Return on Investment
Guru Technologies
  • Guru allows our team to quickly reference available learning/knowledge materials with our clients on a daily basis and provide better support at every outreach
  • With that said, spreading those same resources across two major global teams in the USA and Germany can lead to some inconsistencies. The i-frame process is not very intuitive for this scenario and our team treats policy/procedural differences as separate card or article entities.
  • Guru allowed our organization to pioneer and establish a dedicated knowledge team component, of subject matter experts who work in tangent with existing resources, create new ones, and vet collective knowledge.
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Seismic
  • Honing skills of reps about 1.8X-2X faster
  • Coaching reps to 60-70% more closed deals
  • Pursuing skills certifications for 30-40% more reps across teams
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Zendesk
  • We used it for multiple customer so we can say ROI of Zendesk Guide is very competitive.
  • Zendesk meet[s] most of the business objective[s], which suits [a]s best product among its competitor.
  • I highly recommend to use Zendesk for knowledge base and tickets and agents.
Read full review
ScreenShots

Guru Screenshots

Screenshot of VerificationScreenshot of Slack integrationScreenshot of Trending topics for SlackScreenshot of Browser extensionScreenshot of AnnouncementsScreenshot of Duplicate Detection