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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gusto

    Score8.9 out of 10
    N/AGusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.

    $49

    per month

    Pipedrive

    Score8.6 out of 10
    N/APipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.

    $24

    per month per seat

    Pricing
    GustoPipedrive
    Editions & Modules
    Simple: A streamlined set of automatic payroll features and benefits integrations
    $49/month + $6/mo per person
    per month
    Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
    $80/month + $12/mo per person
    per month
    Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
    $180/month + $22/mo per person
    per month
    Essential
    $24
    per month per seat
    Advanced
    $49
    per month per seat
    Professional
    $69
    per month per seat
    Power
    $79
    per month per seat
    Enterprise
    $129
    per month per seat
    Offerings
    Pricing Offerings
    GustoPipedrive
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsGusto offers three pricing plans for payroll, benefits, and HR.Monthly plans are available. The Essentials monthly plan at $24 per month.
    More Pricing Information
    Community Pulse
    GustoPipedrive
    Considered Both Products
    Gusto
    Chose Gusto
    I have not used any other product. My most recent jobs all used Gusto.
    Incentivized
    Pipedrive Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    563 Answers
    96%
    Would buy again
    22 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    464 Answers
    95%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    576 Answers
    96%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    316 Answers
    89%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    376 Answers
    89%
    Implementation went as expected
    16 Answers
    Features
    GustoPipedrive
    Payroll Management
    Comparison of Payroll Management features of Gusto and Pipedrive
    Feature
    Gusto
    9.1
    611 Ratings
    9% above category average
    Pipedrive
    -
    Ratings
    Pay calculation9.5587 Ratings00 Ratings
    Support for external payroll vendors8.58 Ratings00 Ratings
    Benefit plan administration8.7417 Ratings00 Ratings
    Direct deposit files9.7592 Ratings00 Ratings
    Salary revision and increment management9.0462 Ratings00 Ratings
    Reimbursement management9.0196 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    7.9
    68 Ratings
    1% above category average
    Customer data management / contact management00 Ratings8.724 Ratings
    Workflow management00 Ratings7.821 Ratings
    Territory management00 Ratings6.514 Ratings
    Opportunity management00 Ratings8.365 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.864 Ratings
    Contract management00 Ratings8.317 Ratings
    Quote & order management00 Ratings7.314 Ratings
    Interaction tracking00 Ratings8.521 Ratings
    Channel / partner relationship management00 Ratings7.116 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    2.9
    7 Ratings
    91% below category average
    Case management00 Ratings4.76 Ratings
    Call center management00 Ratings1.15 Ratings
    Help desk management00 Ratings3.16 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    7.5
    49 Ratings
    3% below category average
    Lead management00 Ratings7.549 Ratings
    Email marketing00 Ratings7.613 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    6.7
    67 Ratings
    14% below category average
    Task management00 Ratings7.964 Ratings
    Billing and invoicing management00 Ratings4.15 Ratings
    Reporting00 Ratings8.263 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    7.8
    68 Ratings
    2% above category average
    Forecasting00 Ratings7.719 Ratings
    Pipeline visualization00 Ratings8.268 Ratings
    Customizable reports00 Ratings7.516 Ratings
    Customization
    Comparison of Customization features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    6.4
    64 Ratings
    18% below category average
    Custom fields00 Ratings8.664 Ratings
    Custom objects00 Ratings8.554 Ratings
    Scripting environment00 Ratings1.04 Ratings
    API for custom integration00 Ratings7.646 Ratings
    Security
    Comparison of Security features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    6.7
    62 Ratings
    23% below category average
    Single sign-on capability00 Ratings6.112 Ratings
    Role-based user permissions00 Ratings7.360 Ratings
    Social CRM
    Comparison of Social CRM features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    1.1
    5 Ratings
    149% below category average
    Social data00 Ratings1.15 Ratings
    Social engagement00 Ratings1.15 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    3.6
    7 Ratings
    71% below category average
    Marketing automation00 Ratings3.67 Ratings
    Compensation management00 Ratings3.54 Ratings
    Platform
    Comparison of Platform features of Gusto and Pipedrive
    Feature
    Gusto
    -
    Ratings
    Pipedrive
    8.2
    61 Ratings
    7% above category average
    Mobile access00 Ratings8.261 Ratings
    Best Alternatives
    GustoPipedrive
    Small Businesses
    Patriot Payroll
    Score8.6 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    APS
    Score5.7 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    ADP Streamline Payroll
    Score6.1 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GustoPipedrive
    Likelihood to Recommend
    9.1
    (633 ratings)
    8.0
    (72 ratings)
    Likelihood to Renew
    10.0
    (14 ratings)
    8.0
    (3 ratings)
    Usability
    9.4
    (457 ratings)
    9.0
    (25 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    4.3
    (27 ratings)
    8.5
    (15 ratings)
    Implementation Rating
    9.1
    (3 ratings)
    8.2
    (1 ratings)
    User Testimonials
    GustoPipedrive
    Likelihood to Recommend
    Gusto
    I think Gusto is well-suited for any business, big or small, to use for accounting purposes. It makes it easy to keep track of many things, such as pay stubs, benefits, paid time off, and much more. Where I could see it being less useful is maybe for enterprise businesses with way more employees.
    Incentivized
    Read full review
    Pipedrive Inc.
    Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
    Incentivized
    Read full review
    Pros
    Gusto
    • New employee/contractor onboarding - all the documents are stored and easily accessible (the same goes for off-boarding).
    • A one-click option for syncing hours worked with payroll.
    • The option to run payroll on auto-pilot.
    • Ensuring I'm tax compliant with the states we have employees in.
    • Always having digital records of payroll runs.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Great visual visibility of the funnel plus easy to drag the deals across the stages
    • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
    • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
    Read full review
    Cons
    Gusto
    • Digital compliance tools for remote teams
    • Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
    • Benefits setup is unintuitive for startups
    • While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
    • Limited dashboard customization for remote workflows
    • As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
    • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
    • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
    Incentivized
    Read full review
    Likelihood to Renew
    Gusto
    Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
    Read full review
    Pipedrive Inc.
    -2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
    Incentivized
    Read full review
    Usability
    Gusto
    Gusto is pretty user-friendly, and the website is easy to navigate overall. They also offer good, responsive customer support and have helpful articles available when needed. So far, I have not had any major issues with the platform and am overall very happy with it.
    Incentivized
    Read full review
    Pipedrive Inc.
    Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
    Incentivized
    Read full review
    Support Rating
    Gusto
    Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
    Incentivized
    Read full review
    Pipedrive Inc.
    Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
    Incentivized
    Read full review
    Implementation Rating
    Gusto
    Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
    Incentivized
    Read full review
    Pipedrive Inc.
    Experiment is the only way to start
    Read full review
    Alternatives Considered
    Gusto
    While I never actually got to the point of trying out ADP, I had several conversations with an ADP representative, and it seemed that they would be able to provide the same (if not less) level of service for a significantly higher price
    Incentivized
    Read full review
    Pipedrive Inc.
    I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
    Incentivized
    Read full review
    Return on Investment
    Gusto
    • Time tracking + payroll calculations me 30-60 minutes every time I run payroll.
    • Integrated workers' comp, so I didn't have to find an outside carrier and get quotes—it's all taken care of in the same platform.
    • Improved employee experience with onboarding.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
    • We were able to integrate our calling system easily and get things going on the lead calling aspect.
    • Great multipipeline option where we were able to manage both organisations under one roof.
    Incentivized
    Read full review
    ScreenShots

    Gusto Screenshots

    Screenshot of Gusto's automated payrollScreenshot of the time-off tracking interfaceScreenshot of the source of truth for HR data

    Pipedrive Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot