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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Guusto

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    Guusto helps HR leaders build recognition programs for frontline and office employees, so people feel inspired to do their best and never want to leave. Recipients get to choose where to redeem from thousands of merchant locations, and one day of clean water is donated with every gift sent makes a positive social impact. There are no markups, unclaimed rewards are credited back in full, and it’s free to get started.

    $0

    per month

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    GuustoVerticalResponse
    Editions & Modules
    Individual
    $0
    Essential
    $2.25
    per month per user
    Premium
    $3.50
    per month per user
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    GuustoVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContract minimums may apply.—
    More Pricing Information
    Community Pulse
    GuustoVerticalResponse
    Considered Both Products
    Guusto
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    8 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    GuustoVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Guusto and VerticalResponse
    Feature
    Guusto
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Guusto and VerticalResponse
    Feature
    Guusto
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Guusto and VerticalResponse
    Feature
    Guusto
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    GuustoVerticalResponse
    Small Businesses
    No answers on this topic
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bonusly
    Score9.6 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Achievers
    Score9.8 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GuustoVerticalResponse
    Likelihood to Recommend
    9.7
    (10 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (19 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    GuustoVerticalResponse
    Likelihood to Recommend
    Guusto
    We held a balcony decorating contest and residents were rewarded with the ability to quickly and easily select the gift card that best suited their needs. I was awarded a gift card for performance at work and was to access the reward quickly. In both cases, it was easy and seamless for both sender and receiver.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Guusto
    • Wide Variety of options on which to use the allotted gift card.
    • Easy method of delivery (e-mail).
    • Can choose whether to have the manager make the allocations, or allow team members to send them directly.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Guusto
    • Research demographics on variety of stores.
    • I am in a very remote location most of the shops are an hour away.
    • Gas cars would be amazing.
    • Visa option would be great.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Guusto
    No answers on this topic
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Guusto
    No answers on this topic
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Guusto
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Guusto
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Guusto
    No answers on this topic
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Guusto
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Guusto
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Guusto
    Ease of setup and use is the first and foremost thing that appealed to us to use Guusto. Employees had to sign up for Guusto which was a smooth process. Then the wide variety of Gift card selections played another key role in choosing Guusto over the other vendor. Smooth transitioning and setting up with our organization are the key benefits which helped us choose Guusto.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Guusto
    • You can charge up your account for future use which is very handy, but if you're charging from a credit card, you'll want to load over $500 to avoid fees.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    Guusto Screenshots

    Screenshot of Email ClaimScreenshot of Why Guusto