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GTM Workspace Powered by ZoomInfo vs. HG Insights Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
    Pricing
    GTM Workspace Powered by ZoomInfoHG Insights Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    GTM Workspace Powered by ZoomInfoHG Insights Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    GTM Workspace Powered by ZoomInfoHG Insights Platform
    Considered Both Products
    ZoomInfo
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo has been the best prospecting tool I've worked with so far
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo is building a GTM data monster! They are becoming a one stop shop for all your B2B data needs.
    Incentivized
    HG Insights
    Chose HG Insights Platform
    We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines …
    Incentivized
    Chose HG Insights Platform
    The HG Insights Platform layers on the CAPDB scoring capability which I have not seen in these other systems. It will even automate this process if you are willing to pay the extra price.
    Incentivized
    Chose HG Insights Platform
    The HG Insights Platform has much better technographic data than ZoomInfo
    Incentivized
    Chose HG Insights Platform
    unique insights on spend and competitive intel
    Incentivized
    Chose HG Insights Platform
    Actually, it was a legacy from the company that bought us so we took over the ownership of the HG Insights Platform as in the Marketing Operations team.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    309 Answers
    100%
    Would buy again
    41 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    226 Answers
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    322 Answers
    98%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    210 Answers
    93%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    204 Answers
    94%
    Implementation went as expected
    30 Answers
    Features
    GTM Workspace Powered by ZoomInfoHG Insights Platform
    Prospecting
    Comparison of Prospecting features of GTM Workspace Powered by ZoomInfo and HG Insights Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    HG Insights Platform
    -
    Ratings
    Advanced search8.5725 Ratings00 Ratings
    Identification of new leads7.7687 Ratings00 Ratings
    List quality7.3713 Ratings00 Ratings
    List upload/download8.1673 Ratings00 Ratings
    Ideal customer targeting7.5680 Ratings00 Ratings
    Load time/data access8.3702 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of GTM Workspace Powered by ZoomInfo and HG Insights Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    Contact information8.0724 Ratings00 Ratings
    Company information8.3720 Ratings8.336 Ratings
    Industry information7.8692 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of GTM Workspace Powered by ZoomInfo and HG Insights Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    HG Insights Platform
    -
    Ratings
    Lead qualification process7.293 Ratings00 Ratings
    Smart lists and recommendations7.197 Ratings00 Ratings
    Salesforce integration8.7495 Ratings00 Ratings
    Company/business profiles7.9675 Ratings00 Ratings
    Alerts and reminders7.0469 Ratings00 Ratings
    Data hygiene7.0641 Ratings00 Ratings
    Automatic data refresh7.3560 Ratings00 Ratings
    Tags7.3494 Ratings00 Ratings
    Filters and segmentation7.9654 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of GTM Workspace Powered by ZoomInfo and HG Insights Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    HG Insights Platform
    -
    Ratings
    Sales email templates6.7253 Ratings00 Ratings
    Append emails to records5.925 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of GTM Workspace Powered by ZoomInfo and HG Insights Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    Industry-Specific Information00 Ratings8.529 Ratings
    Search Tools00 Ratings8.130 Ratings
    Market Research
    Comparison of Market Research features of GTM Workspace Powered by ZoomInfo and HG Insights Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    Competitor Research00 Ratings7.933 Ratings
    Market Insights and Reports00 Ratings8.334 Ratings
    Best Alternatives
    GTM Workspace Powered by ZoomInfoHG Insights Platform
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Comscore Ad Metrix
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Sprinklr Insights
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTM Workspace Powered by ZoomInfoHG Insights Platform
    Likelihood to Recommend
    8.3
    (752 ratings)
    9.2
    (43 ratings)
    Likelihood to Renew
    8.5
    (21 ratings)
    7.0
    (1 ratings)
    Usability
    8.1
    (70 ratings)
    8.6
    (41 ratings)
    Support Rating
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (4 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.7
    (56 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    GTM Workspace Powered by ZoomInfoHG Insights Platform
    Likelihood to Recommend
    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
    Read full review
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    Pros
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Cons
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    Likelihood to Renew
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    Usability
    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
    Read full review
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Support Rating
    ZoomInfo
    I never used it
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Implementation Rating
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Alternatives Considered
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    Return on Investment
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    ScreenShots

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.