HG Insights Platform vs. LeadGrabber Pro

For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.

Incentivized

It has proved to be the best lead provider based on the accuracy of information. We are confident that the email finding technology that results in a deliverable status will increase the number of people we are able to market to. Our company markets and sells to a very specific buyer, so being able to find leads that are updated by the buyer is a game changer.

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• LeadGrabber Pro is a great lead generation tool. If you know who you want to target, you find people on Linkedin that meets your specific targeting and then capture their business contact information. This information can then be used to send emails or make calls to these contacts.
• In addition to getting their email/phone number, we are able to capture other important information like their twitter id. This information can be used to better target prospects on social media as well.
• Leadgrabber has offered excellent support whenever issues have arrived with the system. Though there hasn't been many issues, whenever there has been an issue, their support team has always replied in a timely manner and has also fixed all issues quickly and effectively.

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

• The Auto-Split function is not perfect ... for splitting large searches into smaller jobs.
• Occasionally I encounter something trivial that does not work, but eGrabber Tech Support is very responsive, and they issue a patch, within a day or two of my complaint.

Only being 1 month in, I will have to wait longer before knowing what kind of ROI and results I will have at the years end.

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

The software is extremely easy to use and does exactly what it was intended for - effortlessly source contacts in bulk.

The support team responds super fast and don't quit until the issue is resolved, you can't ask for more!

It was very easy!

- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

Incentivized

We haven't used LeadFuze, but around the same time that we were originally looking into purchasing LeadGrabber Pro, we also looked into LeadFuze. They also looked like a good service, but they were more expensive and didn't seem to have all the features that LeadGrabber Pro offered.

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized

• We've only been using eGrabber for about a month, so too soon to see an ROI. However, we have set appointments from the cold calls our Sales Dept have made based on the leads I have pulled. I am confident that sales are in our future, in the meantime, we are pleased to be filling our pipeline.