HG Insights Platform vs. Prospect.io

For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.

Incentivized

Prospect.io is ideal for key aspects of our sales process such as repetitive workflow automation , which has enabled us to increase our sales numbers with less work. Other key sales areas where Prospect.io does a great job includes report analytics , contact management , feedback collection, and key productivity controls like task management , emails , note-taking etc Its major flaw is its poor integration capability for me.

Incentivized

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• Scraping emails - great Google Chrome plugin that doesn't get the email address all the time, but it's worked great for me.
• Drip campaigns - super easy to set them up and forget about them, with follow-ups.
• Integration with CRM - I haven't used this yet but it integrates well with all current CRMs.

Incentivized

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

• When it comes to third-party business intelligence and sales solutions that we use in the workplace , Prospect.io greatly struggles with integration provisions.

Incentivized

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

Incentivized

It is rather similar to Aeroleads as a Chrome plugin

Incentivized

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized

• Had success with cold outreach campaigns.
• Has eased our prospecting position.

Incentivized