HG Insights Platform vs. Troops

For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.

Incentivized

If you use a CRM (Salesforce, Hubspot, etc.), and a work communication system (Slack, Teams), this product will be extremely helpful

Incentivized

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• Troops does a great job of bringing efficiency to the workplace. I am able to jump right to certain deals and learn details of the deals that are coming in straight from Slack. Getting all that info quickly and all in one place has been crucial for our team.
• Troops does an awesome job of notifying me when signals are shown in my accounts. It lets me focus my attention on the more important accounts, and helps me find what accounts are in the news.

Incentivized

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

• One thing I would like is more customization regarding the notifications I receive. Letting a user make edits to the certain notifications they get could be nice.
• Troops opens a new tab/browser every time I click on a new lead. It makes things difficult to organize with multiple tabs open.

Incentivized

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

Every time I have had a question, challenge, or looked to submit feedback, the team was ready to live chat or hop on a phone call to discuss.

Incentivized

- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

Incentivized

We looked at the native Salesforce "integration" with Slack, but it was brief. Troops was so much stronger that it wasn't much of a consideration.

Incentivized

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized

• Accurate forecasting.
• Streamlines our agenda.

Incentivized