HiConversion vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HiConversion
Score 10.0 out of 10
N/A
HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
Serpstat
Score 9.2 out of 10
Small Businesses (1-50 employees)
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze • Content Marketing. Locates high-quality and ranking content • Full cycle SEO Management. Tools to improve Google rankings • Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders •…
$59
per month
Pricing
HiConversionSerpstat
Editions & Modules
Community Edition
Sponsored Trial
Per website
Enterprise
Custom Quote
Based on revenue and traffic volume
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
HiConversionSerpstat
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptional$59 per user
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
HiConversionSerpstat
Top Pros
Top Cons
Features
HiConversionSerpstat
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
HiConversion
8.6
2 Ratings
0% above category average
Serpstat
-
Ratings
a/b experiment testing9.02 Ratings00 Ratings
Split URL testing8.01 Ratings00 Ratings
Multivariate testing8.02 Ratings00 Ratings
Multi-page/funnel testing9.02 Ratings00 Ratings
Cross-browser testing9.02 Ratings00 Ratings
Mobile app testing8.01 Ratings00 Ratings
Test significance9.02 Ratings00 Ratings
Visual / WYSIWYG editor8.01 Ratings00 Ratings
Advanced code editor8.02 Ratings00 Ratings
Preview mode8.02 Ratings00 Ratings
Test duration calculator9.01 Ratings00 Ratings
Experiment scheduler9.01 Ratings00 Ratings
Experiment workflow and approval9.01 Ratings00 Ratings
Dynamic experiment activation9.01 Ratings00 Ratings
Client-side tests9.02 Ratings00 Ratings
Mutually exclusive tests8.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
HiConversion
8.3
2 Ratings
6% below category average
Serpstat
-
Ratings
Standard visitor segmentation8.01 Ratings00 Ratings
Behavioral visitor segmentation8.01 Ratings00 Ratings
Traffic allocation control9.02 Ratings00 Ratings
Website personalization8.02 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
HiConversion
8.5
2 Ratings
1% below category average
Serpstat
-
Ratings
Heatmap tool8.02 Ratings00 Ratings
Click analytics9.02 Ratings00 Ratings
Scroll maps8.01 Ratings00 Ratings
Form fill analysis8.01 Ratings00 Ratings
Conversion tracking9.02 Ratings00 Ratings
Goal tracking9.01 Ratings00 Ratings
Test reporting9.01 Ratings00 Ratings
Results segmentation9.02 Ratings00 Ratings
CSV export8.02 Ratings00 Ratings
Experiments results dashboard8.02 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
HiConversion
-
Ratings
Serpstat
9.5
14 Ratings
20% above category average
Keyword analysis00 Ratings9.814 Ratings
Backlink management00 Ratings9.313 Ratings
SERP ranking tracking00 Ratings9.314 Ratings
Page grader00 Ratings9.410 Ratings
Competitive analysis00 Ratings9.514 Ratings
Site audit / diagnostics00 Ratings9.814 Ratings
Site recommendations00 Ratings9.67 Ratings
Task management00 Ratings9.33 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
HiConversion
-
Ratings
Serpstat
9.5
13 Ratings
22% above category average
Local SEO00 Ratings9.111 Ratings
Social SEO00 Ratings9.57 Ratings
Mobile SEO00 Ratings9.64 Ratings
Global SEO00 Ratings9.813 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
HiConversion
-
Ratings
Serpstat
10.0
12 Ratings
17% above category average
Multi-domain support00 Ratings10.012 Ratings
Integration with web analytics tools00 Ratings10.07 Ratings
Best Alternatives
HiConversionSerpstat
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HiConversionSerpstat
Likelihood to Recommend
10.0
(2 ratings)
9.7
(14 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
HiConversionSerpstat
Likelihood to Recommend
HiConversion
HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
Read full review
Serpstat.com
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Read full review
Pros
HiConversion
  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Read full review
Serpstat.com
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
Read full review
Cons
HiConversion
  • Nothing but Increase marketing to better explain the technology.
Read full review
Serpstat.com
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Read full review
Likelihood to Renew
HiConversion
No answers on this topic
Serpstat.com
I am very happy with the program and their services.
Read full review
Usability
HiConversion
No answers on this topic
Serpstat.com
It is pretty easy to use as an SEO tool as I've used a few others prior
Read full review
Support Rating
HiConversion
No answers on this topic
Serpstat.com
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
Read full review
Alternatives Considered
HiConversion
We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Read full review
Serpstat.com
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
Read full review
Return on Investment
HiConversion
  • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
  • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
  • The tool was easy to get started with, and I see results, which is important to me.
Read full review
Serpstat.com
  • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
  • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
  • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
Read full review
ScreenShots

Serpstat Screenshots

Screenshot of Research of SERP with advanced analyticsScreenshot of Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of Visibility and keyword trends are visible with SerpstatScreenshot of Unique Page vs. Page comparison in organic and paid keywordsScreenshot of Sersptat Overview