What users are saying about
6 Ratings
22 Ratings
6 Ratings
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Score 10 out of 100
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Testing and Experimentation

    8.6

    HiConversion

    86%

    Serpstat

    Feature Set Not Supported
    N/A
    HiConversion ranks higher in 16/16 features

    a/b experiment testing

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Split URL testing

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Multivariate testing

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Cross-browser testing

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Mobile app testing

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Test significance

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Advanced code editor

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Preview mode

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Test duration calculator

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment scheduler

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment workflow and approval

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Dynamic experiment activation

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Client-side tests

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    8.3

    HiConversion

    83%

    Serpstat

    Feature Set Not Supported
    N/A
    HiConversion ranks higher in 4/4 features

    Standard visitor segmentation

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Behavioral visitor segmentation

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Traffic allocation control

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Website personalization

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Results and Analysis

    8.5

    HiConversion

    85%

    Serpstat

    Feature Set Not Supported
    N/A
    HiConversion ranks higher in 10/10 features

    Heatmap tool

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Click analytics

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Form fill analysis

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Conversion tracking

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Goal tracking

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Test reporting

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Results segmentation

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    CSV export

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    SEO

    HiConversion

    Feature Set Not Supported
    N/A
    7.9

    Serpstat

    79%
    Serpstat ranks higher in 7/7 features

    Keyword analysis

    N/A
    0 Ratings
    8.5
    85%
    10 Ratings

    Backlink management

    N/A
    0 Ratings
    7.5
    75%
    9 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    7.5
    75%
    10 Ratings

    Page grader

    N/A
    0 Ratings
    8.0
    80%
    9 Ratings

    Competitive analysis

    N/A
    0 Ratings
    7.5
    75%
    10 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    8.5
    85%
    10 Ratings

    Site recommendations

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    SEO Channels

    HiConversion

    Feature Set Not Supported
    N/A
    6.3

    Serpstat

    63%
    Serpstat ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    6.0
    60%
    9 Ratings

    Social SEO

    N/A
    0 Ratings
    7.1
    71%
    5 Ratings

    Mobile SEO

    N/A
    0 Ratings
    6.0
    60%
    2 Ratings

    Global SEO

    N/A
    0 Ratings
    6.0
    60%
    9 Ratings

    SEO Platform & Account Management

    HiConversion

    Feature Set Not Supported
    N/A
    7.7

    Serpstat

    77%
    Serpstat ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    5.4
    54%
    4 Ratings

    Attribute Ratings

    • HiConversion is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    HiConversion

    100%
    2 Ratings
    9.0

    Serpstat

    90%
    10 Ratings

    Support Rating

    HiConversion

    N/A
    0 Ratings
    10.0

    Serpstat

    100%
    2 Ratings

    Likelihood to Recommend

    HiConversion

    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Read full review

    Serpstat.com

    If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
    Read full review

    Pros

    HiConversion

    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Read full review

    Serpstat.com

    • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
    • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
    • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
    Read full review

    Cons

    HiConversion

    • Nothing but Increase marketing to better explain the technology.
    Read full review

    Serpstat.com

    • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
    • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
    • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
    Read full review

    Pricing Details

    HiConversion

    Starting Price

    $0 Per website

    Editions & Modules

    HiConversion editions and modules pricing
    EditionModules
    Community EditionSponsored Trial1
    EnterpriseCustom Quote2

    Footnotes

    1. Per website
    2. Based on revenue and traffic volume

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Serpstat

    Starting Price

    $69 per month

    Editions & Modules

    Serpstat editions and modules pricing
    EditionModules
    Lite691
    Standart1492
    Advanced2993
    Enterprise4994

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional $69

    Additional Details

    Big enterprises have specific demands: aside from our self-service-model we offer specific services to enterprise customers. We’ll find an ultimate solution, that will fit your unique needs and benefit your business. If you would like to learn more, please contact us.

    Support Rating

    HiConversion

    No answers on this topic

    Serpstat.com

    I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
    Read full review

    Alternatives Considered

    HiConversion

    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Read full review

    Serpstat.com

    I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
    Read full review

    Return on Investment

    HiConversion

    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Read full review

    Serpstat.com

    • Serpstat has helped increase web traffic of numerous clients up to 3,000%
    • With clients having better web traffic, I'm able to close clients at a higher rate.
    Read full review

    Screenshots

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