What users are saying about
5 Ratings
20 Ratings
5 Ratings
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Score 8.7 out of 100
20 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

HiConversion

I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.
Evelina Grines | TrustRadius Reviewer

Serpstat

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Gary Shouldis | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

HiConversion
9.5
Serpstat
a/b experiment testing
HiConversion
10.0
Serpstat
Multivariate testing
HiConversion
10.0
Serpstat
Multi-page/funnel testing
HiConversion
10.0
Serpstat
Cross-browser testing
HiConversion
10.0
Serpstat
Test significance
HiConversion
10.0
Serpstat
Advanced code editor
HiConversion
7.0
Serpstat
Preview mode
HiConversion
9.0
Serpstat
Client-side tests
HiConversion
10.0
Serpstat

Audience Segmentation & Targeting

HiConversion
9.5
Serpstat
Traffic allocation control
HiConversion
10.0
Serpstat
Website personalization
HiConversion
9.0
Serpstat

Results and Analysis

HiConversion
9.2
Serpstat
Heatmap tool
HiConversion
9.0
Serpstat
Click analytics
HiConversion
10.0
Serpstat
Conversion tracking
HiConversion
7.0
Serpstat
Results segmentation
HiConversion
10.0
Serpstat
CSV export
HiConversion
10.0
Serpstat
Experiments results dashboard
HiConversion
9.0
Serpstat

SEO

HiConversion
Serpstat
8.2
Keyword analysis
HiConversion
Serpstat
8.6
Backlink management
HiConversion
Serpstat
8.0
SERP ranking tracking
HiConversion
Serpstat
9.0
Page grader
HiConversion
Serpstat
8.0
Competitive analysis
HiConversion
Serpstat
7.7
Site audit / diagnostics
HiConversion
Serpstat
8.4
Site recommendations
HiConversion
Serpstat
8.0

SEO Channels

HiConversion
Serpstat
8.0
Local SEO
HiConversion
Serpstat
8.6
Social SEO
HiConversion
Serpstat
7.1
Mobile SEO
HiConversion
Serpstat
8.0
Global SEO
HiConversion
Serpstat
8.4

SEO Platform & Account Management

HiConversion
Serpstat
7.7
Multi-domain support
HiConversion
Serpstat
9.9
Integration with web analytics tools
HiConversion
Serpstat
5.4

Pros

HiConversion

  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Evelina Grines | TrustRadius Reviewer

Serpstat

  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
Sam Lepak | TrustRadius Reviewer

Cons

HiConversion

  • We have had some issues with delays in the loading of treatments on our site which has made certain tests hard to accomplish or trust. This likely has a lot to do with our website speed, but has proved to be a challenge for us regardless.
  • Our team would have benefited from more hands on / in person training in the beginning, to allow us to better leverage all their tools. They have offered training but I believe we are still only scratching the surface.
Evelina Grines | TrustRadius Reviewer

Serpstat

  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Mitch Lee | TrustRadius Reviewer

Support Rating

HiConversion

No score
No answers yet
No answers on this topic

Serpstat

Serpstat 10.0
Based on 2 answers
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
Drew Harrison | TrustRadius Reviewer

Alternatives Considered

HiConversion

We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Evelina Grines | TrustRadius Reviewer

Serpstat

I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
Tim Mack | TrustRadius Reviewer

Return on Investment

HiConversion

  • We have seen a +9.85% lift in conversion rate in the 4 months we have been using them. We expect this number will continue to increase.
  • Testing we have done with HiConversion is allowing us to implement proven designs and experiences in to our upcoming new website launch.
Evelina Grines | TrustRadius Reviewer

Serpstat

  • Serpstat has helped increase web traffic of numerous clients up to 3,000%
  • With clients having better web traffic, I'm able to close clients at a higher rate.
Evan Laird | TrustRadius Reviewer

Screenshots

Pricing Details

HiConversion

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

HiConversion Editions & Modules

Edition
Community EditionSponsored Trial1
EnterpriseCustom Quote2
  1. Per website
  2. Based on revenue and traffic volume
Additional Pricing Details

Serpstat

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$69*

* per user

Serpstat Editions & Modules

Edition
Lite$691
Standart$1491
Advanced$2991
Enterprise$4991
  1. per month
Additional Pricing Details
Big enterprises have specific demands: aside from our self-service-model we offer specific services to enterprise customers. We’ll find an ultimate solution, that will fit your unique needs and benefit your business. If you would like to learn more, please contact us.

Rating Summary

Likelihood to Recommend

HiConversion
10.0
Serpstat
8.1

Support Rating

HiConversion
Serpstat
10.0

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