HiConversion vs. unbounce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HiConversion
Score 10.0 out of 10
N/A
HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
unbounce
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$49
per month
Pricing
HiConversionunbounce
Editions & Modules
Community Edition
Sponsored Trial
Per website
Enterprise
Custom Quote
Based on revenue and traffic volume
Essential
$79/mo
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
375+ landing pages, 40+ popups and sticky bars
Offerings
Pricing Offerings
HiConversionunbounce
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
More Pricing Information
Community Pulse
HiConversionunbounce
Top Pros
Top Cons
Features
HiConversionunbounce
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
HiConversion
8.6
2 Ratings
0% above category average
unbounce
-
Ratings
a/b experiment testing9.02 Ratings00 Ratings
Split URL testing8.01 Ratings00 Ratings
Multivariate testing8.02 Ratings00 Ratings
Multi-page/funnel testing9.02 Ratings00 Ratings
Cross-browser testing9.02 Ratings00 Ratings
Mobile app testing8.01 Ratings00 Ratings
Test significance9.02 Ratings00 Ratings
Visual / WYSIWYG editor8.01 Ratings00 Ratings
Advanced code editor8.02 Ratings00 Ratings
Preview mode8.02 Ratings00 Ratings
Test duration calculator9.01 Ratings00 Ratings
Experiment scheduler9.01 Ratings00 Ratings
Experiment workflow and approval9.01 Ratings00 Ratings
Dynamic experiment activation9.01 Ratings00 Ratings
Client-side tests9.02 Ratings00 Ratings
Mutually exclusive tests8.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
HiConversion
8.3
2 Ratings
6% below category average
unbounce
-
Ratings
Standard visitor segmentation8.01 Ratings00 Ratings
Behavioral visitor segmentation8.01 Ratings00 Ratings
Traffic allocation control9.02 Ratings00 Ratings
Website personalization8.02 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
HiConversion
8.5
2 Ratings
1% below category average
unbounce
-
Ratings
Heatmap tool8.02 Ratings00 Ratings
Click analytics9.02 Ratings00 Ratings
Scroll maps8.01 Ratings00 Ratings
Form fill analysis8.01 Ratings00 Ratings
Conversion tracking9.02 Ratings00 Ratings
Goal tracking9.01 Ratings00 Ratings
Test reporting9.01 Ratings00 Ratings
Results segmentation9.02 Ratings00 Ratings
CSV export8.02 Ratings00 Ratings
Experiments results dashboard8.02 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
HiConversion
-
Ratings
unbounce
5.1
12 Ratings
18% below category average
Landing page A/B testing:00 Ratings5.511 Ratings
Dynamic page text replacement00 Ratings5.18 Ratings
Real-time analytics dashboard00 Ratings5.411 Ratings
SEO tools00 Ratings4.511 Ratings
Optimization recommendations00 Ratings4.910 Ratings
Best Alternatives
HiConversionunbounce
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Leadpages
Leadpages
Score 6.4 out of 10
Medium-sized Companies
Kameleoon
Kameleoon
Score 9.5 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.5 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HiConversionunbounce
Likelihood to Recommend
10.0
(2 ratings)
4.7
(49 ratings)
Likelihood to Renew
-
(0 ratings)
7.7
(9 ratings)
Usability
-
(0 ratings)
7.8
(2 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
9.6
(4 ratings)
Implementation Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
HiConversionunbounce
Likelihood to Recommend
HiConversion
HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
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unbounce
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
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Pros
HiConversion
  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
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unbounce
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
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Cons
HiConversion
  • Nothing but Increase marketing to better explain the technology.
Read full review
unbounce
  • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
  • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
  • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
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Likelihood to Renew
HiConversion
No answers on this topic
unbounce
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
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Usability
HiConversion
No answers on this topic
unbounce
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
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Support Rating
HiConversion
No answers on this topic
unbounce
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
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Implementation Rating
HiConversion
No answers on this topic
unbounce
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
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Alternatives Considered
HiConversion
We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
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unbounce
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
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Return on Investment
HiConversion
  • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
  • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
  • The tool was easy to get started with, and I see results, which is important to me.
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unbounce
  • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
Read full review
ScreenShots

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates