HighLevel vs. Ortto

For a small business, HighLevel is definitely the tool of choice. Small businesses usually wouldn't require most of the functionalities of specialized tools anyway, and the features that HighLevel currently has will suffice in most cases. Software from bigger companies and those that are made specifically for a certain function would be best for bigger businesses, like Salesforce as a CRM.

Incentivized

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.

Incentivized

• Workflow Automation
• Client Communication and Follow-ups
• CRM Integration

• Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
• Easy and powerful email editing and creation built-in. No need for email template coding.
• Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.

Incentivized

• We encounter bugs from time to time
• Considering it's all-in-one, individual features are not as powerful as counterparts that specialize in those services
• Loads slowly at times

Incentivized

• Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.

Incentivized

HighLevel is all-in-one, so varying functions of the aforementioned tools are all covered by HighLevel, albeit not as robust as each of them when stacked against their features and functions. But since small businesses usually would not have that deep need, HighLevel is the cost-effective solution that puts everything in one place.

Incentivized

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.

Incentivized

• Definitely a useful tool for us and our clients
• We minimized the need for having to subscribe to various platforms that address different needs
• We cater mostly to small businesses, so it's perfect for our clients' needs in terms of cost

Incentivized

• Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.

Incentivized