HighLevel vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HighLevel
Score 8.6 out of 10
N/A
HighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.
$97
per month
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$599
per month month-to-month commitment with 10,000 contacts
Pricing
HighLevelOrtto
Editions & Modules
Starter
$97
per month
Unlimited
$297
per month
SaaS Pro
$497
per month
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
HighLevelOrtto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—10% discount for quarterly pricing. 15% discount for annual pricing.
More Pricing Information
Features
HighLevelOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HighLevel
7.7
3 Ratings
3% above category average
Ortto
9.0
11 Ratings
15% above category average
WYSIWYG email editor8.83 Ratings8.911 Ratings
Dynamic content6.93 Ratings8.98 Ratings
Ability to test dynamic content6.93 Ratings8.98 Ratings
Landing pages7.03 Ratings00 Ratings
A/B testing7.93 Ratings8.98 Ratings
Mobile optimization7.83 Ratings8.910 Ratings
Email deliverability reporting7.73 Ratings9.911 Ratings
List management7.83 Ratings8.911 Ratings
Triggered drip sequences8.33 Ratings8.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HighLevel
6.8
3 Ratings
2% below category average
Ortto
9.2
11 Ratings
16% above category average
Lead nurturing automation7.53 Ratings9.911 Ratings
Lead scoring and grading7.03 Ratings00 Ratings
Data quality management7.03 Ratings8.910 Ratings
Automated sales alerts and tasks6.63 Ratings8.99 Ratings
Lead segmentation and distribution6.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HighLevel
7.4
3 Ratings
11% below category average
Ortto
8.9
9 Ratings
17% above category average
Calendaring7.93 Ratings00 Ratings
Event/webinar marketing6.83 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HighLevel
6.4
3 Ratings
6% below category average
Ortto
8.9
8 Ratings
16% above category average
Social sharing and campaigns6.43 Ratings00 Ratings
Social profile integration6.43 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HighLevel
7.3
3 Ratings
4% above category average
Ortto
8.9
12 Ratings
18% above category average
Dashboards7.33 Ratings8.912 Ratings
Standard reports7.73 Ratings8.912 Ratings
Custom reports6.93 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HighLevel
6.9
3 Ratings
4% above category average
Ortto
8.9
9 Ratings
16% above category average
API7.43 Ratings8.98 Ratings
Role-based workflow & approvals7.73 Ratings00 Ratings
Customizability7.03 Ratings8.99 Ratings
Integration with Salesforce.com6.43 Ratings8.97 Ratings
Integration with Microsoft Dynamics CRM6.43 Ratings00 Ratings
Integration with SugarCRM6.33 Ratings00 Ratings
Best Alternatives
HighLevelOrtto
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HighLevelOrtto
Likelihood to Recommend
8.5
(3 ratings)
8.9
(12 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
HighLevelOrtto
Likelihood to Recommend
HighLevel
HighLevel is a great "all round" system for managing marketing campaign, for both your own business and for the campaigns of clients. It has all the tools you need to build and run campaigns successfully. It is less well suited for specialized services, such as building landing pages and the the fast load of those pages.
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Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
HighLevel
  • All-in-one
  • Intuitive
  • Cost-effective, especially for a small business
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Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
HighLevel
  • Enhanced Collaboration Features
  • Integration Challenges
  • Limited Customization
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Usability
HighLevel
HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
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Ortto
No answers on this topic
Alternatives Considered
HighLevel
HighLevel is all-in-one, so varying functions of the aforementioned tools are all covered by HighLevel, albeit not as robust as each of them when stacked against their features and functions. But since small businesses usually would not have that deep need, HighLevel is the cost-effective solution that puts everything in one place.
Read full review
Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
HighLevel
  • We have run many profitable ad campaigns on HighLevel
  • SMS blasts work great
  • Managing all clients campaigns under one account
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Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.