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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HighLevel

    Score9.3 out of 10
    N/AHighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.

    $97

    per month

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Pricing
    HighLevelShopify
    Editions & Modules
    Starter
    $97
    per month
    Unlimited
    $297
    per month
    SaaS Pro
    $497
    per month
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Offerings
    Pricing Offerings
    HighLevelShopify
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A 25% discount is offered for annual billing.
    More Pricing Information
    Features
    HighLevelShopify
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HighLevel and Shopify
    Feature
    HighLevel
    9.4
    6 Ratings
    25% above category average
    Shopify
    -
    Ratings
    WYSIWYG email editor9.06 Ratings00 Ratings
    Dynamic content9.56 Ratings00 Ratings
    Ability to test dynamic content9.26 Ratings00 Ratings
    Landing pages8.96 Ratings00 Ratings
    A/B testing9.56 Ratings00 Ratings
    Mobile optimization9.56 Ratings00 Ratings
    Email deliverability reporting9.56 Ratings00 Ratings
    List management9.56 Ratings00 Ratings
    Triggered drip sequences9.86 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HighLevel and Shopify
    Feature
    HighLevel
    9.7
    6 Ratings
    37% above category average
    Shopify
    -
    Ratings
    Lead nurturing automation9.86 Ratings00 Ratings
    Lead scoring and grading9.86 Ratings00 Ratings
    Data quality management9.56 Ratings00 Ratings
    Automated sales alerts and tasks9.76 Ratings00 Ratings
    Lead segmentation and distribution9.84 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HighLevel and Shopify
    Feature
    HighLevel
    9.8
    6 Ratings
    27% above category average
    Shopify
    -
    Ratings
    Calendaring9.86 Ratings00 Ratings
    Event/webinar marketing9.76 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HighLevel and Shopify
    Feature
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Shopify
    -
    Ratings
    Social sharing and campaigns9.76 Ratings00 Ratings
    Social profile integration9.16 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HighLevel and Shopify
    Feature
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Shopify
    -
    Ratings
    Dashboards9.86 Ratings00 Ratings
    Standard reports9.86 Ratings00 Ratings
    Custom reports8.76 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HighLevel and Shopify
    Feature
    HighLevel
    5.4
    6 Ratings
    3% above category average
    Shopify
    -
    Ratings
    API9.56 Ratings00 Ratings
    Role-based workflow & approvals9.56 Ratings00 Ratings
    Customizability8.86 Ratings00 Ratings
    Integration with Salesforce.com1.64 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM1.64 Ratings00 Ratings
    Integration with SugarCRM1.64 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of HighLevel and Shopify
    Feature
    HighLevel
    -
    Ratings
    Shopify
    8.4
    149 Ratings
    7% above category average
    Product catalog & listings00 Ratings8.7149 Ratings
    Product management00 Ratings8.2147 Ratings
    Bulk product upload00 Ratings8.3125 Ratings
    Branding00 Ratings8.6146 Ratings
    Mobile storefront00 Ratings9.1142 Ratings
    Product variations00 Ratings7.9139 Ratings
    Website integration00 Ratings8.7140 Ratings
    Visual customization00 Ratings8.7146 Ratings
    CMS00 Ratings7.6118 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of HighLevel and Shopify
    Feature
    HighLevel
    -
    Ratings
    Shopify
    8.5
    141 Ratings
    10% above category average
    Abandoned cart recovery00 Ratings8.2131 Ratings
    Checkout user experience00 Ratings8.8139 Ratings
    Online Payment System
    Comparison of Online Payment System features of HighLevel and Shopify
    Feature
    HighLevel
    -
    Ratings
    Shopify
    9.4
    143 Ratings
    12% above category average
    eCommerce security00 Ratings9.4143 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of HighLevel and Shopify
    Feature
    HighLevel
    -
    Ratings
    Shopify
    8.3
    146 Ratings
    8% above category average
    Promotions & discounts00 Ratings8.4140 Ratings
    Personalized recommendations00 Ratings8.432 Ratings
    SEO00 Ratings8.1135 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of HighLevel and Shopify
    Feature
    HighLevel
    -
    Ratings
    Shopify
    8.1
    147 Ratings
    1% above category average
    Multi-site management00 Ratings6.719 Ratings
    Order processing00 Ratings9.0144 Ratings
    Inventory management00 Ratings7.6143 Ratings
    Shipping00 Ratings8.4135 Ratings
    Custom functionality00 Ratings8.7136 Ratings
    Best Alternatives
    HighLevelShopify
    Small Businesses
    Thryv
    Score8.7 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    LocaliQ
    Score8.6 out of 10
    Shopify Plus
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HighLevelShopify
    Likelihood to Recommend
    9.9
    (6 ratings)
    8.4
    (162 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (16 ratings)
    Usability
    9.2
    (4 ratings)
    8.3
    (16 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    HighLevelShopify
    Likelihood to Recommend
    HighLevel
    HighLevel is great for so many types of businesses. Basically most business will be able to find value using HighLevel. It saves a lot of time playing with multiple software. It is more affordable being that everything you need is in the one place. So it allows you to focus on growing your business and not worrying about the technology and outgrowing your current technology setup. Companies from startups to global brands capitalise on HighLevel's features and functionality. The HighLevel community is also very helpful with hundreds of thousands of worldwide users it is easy to find support and help whenever you need it.
    Read full review
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Pros
    HighLevel
    • Evolves with the times
    • Incorporate user feedback and requests in feature and product development.
    • Very Customizable
    • Cost-effective
    • Wide ranging features
    Incentivized
    Read full review
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    Cons
    HighLevel
    • We encounter bugs from time to time
    • Considering it's all-in-one, individual features are not as powerful as counterparts that specialize in those services
    • Loads slowly at times
    Incentivized
    Read full review
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    Likelihood to Renew
    HighLevel
    No answers on this topic
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    Usability
    HighLevel
    HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
    Incentivized
    Read full review
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    Reliability and Availability
    HighLevel
    No answers on this topic
    Shopify
    Shopify support is always available when you need them.
    Incentivized
    Read full review
    Performance
    HighLevel
    No answers on this topic
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
    Read full review
    Support Rating
    HighLevel
    No answers on this topic
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
    Read full review
    Online Training
    HighLevel
    No answers on this topic
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
    Read full review
    Implementation Rating
    HighLevel
    No answers on this topic
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
    Read full review
    Alternatives Considered
    HighLevel
    HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
    Read full review
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
    Read full review
    Scalability
    HighLevel
    No answers on this topic
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
    Read full review
    Return on Investment
    HighLevel
    • HighLevel has helped our business grow over the past two years by giving us a place to manage our client communication.
    Incentivized
    Read full review
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
    Read full review
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