Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.3 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Intercom
Score 8.6 out of 10
N/A
Intercom is an AI-first customer service platform that enhances the customer experience and improves operational efficiency, built on a single AI system with three major components: AI Agent, AI Copilot and AI Analyst (coming soon) to deliver customer service.
$39
per month per seat
Pricing
HotjarIntercom
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Essential
$39
per month per seat
Advanced
$99
per month per seat
Expert
$139
per month per seat
The Early Stage program
From $65 for 5 support seats
per month
Proactive Support Plus add-on
from $99
per month
Offerings
Pricing Offerings
HotjarIntercom
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.AI customer service features included in every plan. Intercom integrates Help desk, AI Chat bot, and Proactive support.
More Pricing Information
Community Pulse
HotjarIntercom
Considered Both Products
Hotjar
Chose Hotjar
I've really liked Hotjar for our web app and haven't had a need to look for other products. We've used Hotjar for three years and it gets us the answers we need for our web app UI changes or releases. I've really enjoyed using it.
Chose Hotjar
I prefer Hotjar to the competition for two reasons.
1) Hotjar combines all of the most useful tools for gathering qualitative and behavioral data from users and visitors into a single tool.
2) Hotjar has achieved a balance of functionality to usability that is almost ideally …
Intercom

No answer on this topic

Top Pros
Top Cons
Features
HotjarIntercom
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Hotjar
-
Ratings
Intercom
8.2
171 Ratings
2% above category average
Organize and prioritize service tickets00 Ratings8.3158 Ratings
Expert directory00 Ratings8.0101 Ratings
Subscription-based notifications00 Ratings7.5108 Ratings
ITSM collaboration and documentation00 Ratings8.1117 Ratings
Ticket creation and submission00 Ratings8.8161 Ratings
Ticket response00 Ratings8.7168 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Hotjar
-
Ratings
Intercom
7.8
175 Ratings
0% below category average
External knowledge base00 Ratings7.8173 Ratings
Internal knowledge base00 Ratings7.7147 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Hotjar
-
Ratings
Intercom
8.3
169 Ratings
6% above category average
Customer portal00 Ratings9.0135 Ratings
IVR00 Ratings7.555 Ratings
Social integration00 Ratings7.399 Ratings
Email support00 Ratings9.1160 Ratings
Help Desk CRM integration00 Ratings8.8126 Ratings
Best Alternatives
HotjarIntercom
Small Businesses
Smartlook
Smartlook
Score 8.4 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.4 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Front
Front
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarIntercom
Likelihood to Recommend
9.9
(103 ratings)
8.8
(325 ratings)
Likelihood to Renew
5.1
(2 ratings)
9.9
(21 ratings)
Usability
9.7
(6 ratings)
8.7
(233 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
9.6
(4 ratings)
6.1
(10 ratings)
Online Training
-
(0 ratings)
7.6
(2 ratings)
Implementation Rating
-
(0 ratings)
7.0
(5 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
HotjarIntercom
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Read full review
Intercom
Intercom is well suited for connecting internal personnel with external individuals and those externals to specific individuals or teams within the organization. Intercom also does a good job at allowing multiple resources to direct communication in the right direction, whether that be a transfer internally or directing initial communication requests to the appropriate resources. Intercom is not always the best-suited platform for reaching out to external individuals because of the inability to know the availability of who you are trying to reach.
Read full review
Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Read full review
Intercom
  • In-app communication: I can deploy tours, banners, checklists, tooltips, posts, and surveys in a matter of minutes.
  • Knowledge Hub: I can write and publish a help article that can then be used to train the Fin AI agent to deliver accurate answers to our customers.
  • Communicating in context with service/sales agents and customers: the Help Desk makes it simple for sales and service agents to pull me into a conversation with a customer to resolve product-related issues.
Read full review
Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
Read full review
Intercom
  • It would be nice if we could upload a sound effect that we would like to use.
  • Having a like to the ticket given by the expert for easier access.
  • Being able to change font style. It is said that Comic Sans helps people enjoy reading.
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Read full review
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Read full review
Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Intercom
The transition from AI to human is seamless. This is from my experience of contacting Intercom for help and your use of Fin AI. We currently do not have the scale for Fin AI, but it is under consideration for the near future. Outside of Fin AI for our use case, bots and automation have made it easier to direct users to the correct knowledge materials and made the transition to human support seamless when needed.
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Reliability and Availability
Contentsquare
No answers on this topic
Intercom
always there
Read full review
Performance
Contentsquare
No answers on this topic
Intercom
works perfect
Read full review
Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Intercom
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
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Online Training
Contentsquare
No answers on this topic
Intercom
Easy to know the learning path
Read full review
Implementation Rating
Contentsquare
No answers on this topic
Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
Read full review
Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
Read full review
Intercom
The intercom is more intuitive and provides easier management and personalization of our conversations. It's been a while since I used Zendesk, so this might have changed, but Intercom provides a bigger catalog of functionality targeted to product marketing, such as emails, in-app banners, pop-ups, and, overall, outbound communications.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
Read full review
Intercom
  • Faster customer onboarding: When we identified our biggest conversion factors, we were able to set up an onboarding sequence that helped people get started and converted faster.
  • Adoption: It's much easier to showcase a new software feature. We build out a post and a tour for any new software features and prompt it to show up the first time they log in, all through Intercom.
  • Money: It's saved us money in the long run considering how many softwares we would have needed to use in order to get the same features offered in Intercom.
Read full review
ScreenShots

Intercom Screenshots

Screenshot of Fin AI Agent is designed to resolve 50% of support volume.Screenshot of Fin taking actions. It delivers instant answers in 45 languages from order updates to exchanges and returns.Screenshot of the omnichannel inbox - AI-enhanced to increase productivity.Screenshot of Fin for Intercom - works natively on Intercom - no integration requiredScreenshot of Fin for ZendeskScreenshot of Fin for Salesforce