HubSpot Academy vs. Thinkific

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Academy
Score 8.6 out of 10
N/A
HubSpot Academy is a free online training for inbound marketing, sales, and customer service professionals. This eLearning platform, that is available in four languages, specializes in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.N/A
Thinkific
Score 7.7 out of 10
N/A
Thinkific Plus is a scalable learning platform that’s designed to be easy to use for teams and customers. Thinkific Plus offers enterprise-grade features that scale with the needs of enterprises, and the service includes a people seriously dedicated to helping users to reach their goals.N/A
Pricing
HubSpot AcademyThinkific
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HubSpot AcademyThinkific
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot AcademyThinkific
Features
HubSpot AcademyThinkific
Learning Management
Comparison of Learning Management features of Product A and Product B
HubSpot Academy
8.6
3 Ratings
1% above category average
Thinkific
-
Ratings
Course authoring9.01 Ratings00 Ratings
Course catalog or library7.73 Ratings00 Ratings
Player/Portal8.43 Ratings00 Ratings
Learning content7.43 Ratings00 Ratings
Progress tracking & certifications8.73 Ratings00 Ratings
Learning reporting & analytics10.01 Ratings00 Ratings
Social learning9.02 Ratings00 Ratings
eLearning Content
Comparison of eLearning Content features of Product A and Product B
HubSpot Academy
7.5
3 Ratings
12% below category average
Thinkific
-
Ratings
Structured Learning7.73 Ratings00 Ratings
Course Searches7.83 Ratings00 Ratings
Cloud-Based Content7.52 Ratings00 Ratings
Automation & Integration7.12 Ratings00 Ratings
Best Alternatives
HubSpot AcademyThinkific
Small Businesses
iSpring Learn
iSpring Learn
Score 9.4 out of 10
iSpring Learn
iSpring Learn
Score 9.4 out of 10
Medium-sized Companies
Infosec Skills
Infosec Skills
Score 9.9 out of 10
iSpring Learn
iSpring Learn
Score 9.4 out of 10
Enterprises
Infosec Skills
Infosec Skills
Score 9.9 out of 10
Articulate 360
Articulate 360
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot AcademyThinkific
Likelihood to Recommend
8.4
(8 ratings)
8.0
(48 ratings)
Likelihood to Renew
9.0
(1 ratings)
7.3
(2 ratings)
Usability
8.5
(2 ratings)
7.6
(38 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
9.3
(7 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
HubSpot AcademyThinkific
Likelihood to Recommend
HubSpot
I would recommend HubSpot Academy as an 8. It is an 8 because it is very informative and a great start for learning HubSpot CRM. There is every topic you can think of with informative videos, interactive learnings, and practice quizzes. Topics like workflows, email marketing, sequences, etc. However, sometimes the videos are very long. They are more effective when they are shorter and there is more of them. It is a hit or miss when that happens. Also, the trainings do not go into great detail so it is better for starting learning the basics and functions.
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Thinkific
Thinkific is well-suited if you want to host an online course and have a variety of materials, such as videos, PDFs, and assignments. A plus is that you can host a community linked to your course, making it easy to give feedback.
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Pros
HubSpot
  • Marketing and sales tips that can be implemented right away
  • Virtual learning environment that offers flexibility
  • Certified training respected in the sales vertical
  • Free to those who use HubSpot CRM
  • Clear, concise courses
  • Expanded library of sales and marketing courses
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Thinkific
  • Enables course creators to deliver high quality courses very fast
  • Offers unlimited hosting for videos included in the subscription price
  • Provides an easy to use administration interface that's powerful and accessible
  • Easy to scale subscription tiers on B2C plans, cost effective highly scaleable B2B plans (Thinkific Plus) ideal for companies who want to start a customer education program
  • Amazing support and account management team - great mindset and people in the teams.
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Cons
HubSpot
  • Missing actual workshops on some of the premium features of HubSpot
  • Pace of updates and new platforms features might be missing from the existing learning content at the time.
  • Having the actual lessons in written format
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Thinkific
  • auto formatting of some course building content, does not format well on phone vs desktop
  • filter by group functionality for website based content, it's mostly filter by enrollments
  • the plug and play web building is convenient but really we need a UX/UI designer to build a super good looking website. Plug and play builder works but doesnt look SUPER sharp if done by someone with no dev skills or coding ability
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Likelihood to Renew
HubSpot
The platform is free, nothing to renew
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Thinkific
I'm very likely to renewal as long as Thinkific stays focused on helping small businesses like myself to stay in the know of new and more effective ways to use digital learning tools to help our students get better success. I will also stay with Thinkific if they do not intend to hike up the prices and keep the different price plans suit all businesses regardless of the size.
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Usability
HubSpot
For HubSpot Academy's usability, I rate it a 9 because it is very simple and easy to use. HubSpot Academy is very user friendly. You can pick a category like "email marketing" then you will have an intro video, follow up detail videos, practice quizzes, interactive practices, and some sections have a certification quiz at the end. It is very easy to navigate sections. The only reason I rate the usability a 9 instead of a 10 is because sometimes HubSpot Academy does not register the interactive practices.
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Thinkific
Under Site Builder, when trying to add a new section, so many templates appear; however, preview is not shown, which makes it super difficult and time consuming to identify a template that suits the purpose. Customization of certification designs is a bit difficult too. There are limitations to the type of quiz questions I can create - for example, there's no option to have fill in the blank questions.
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Reliability and Availability
HubSpot
No answers on this topic
Thinkific
I've never had any issues with accessing Thinkific but I can see when it has been a problem for others. When I get updates on when they are doing maintenance to their platform I tend to make sure that is not the day I plan to be working on my school so as not to get frustrated
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Performance
HubSpot
No answers on this topic
Thinkific
When it comes to the performance of Thinkific for me I find that it's good but could be better. I tend to think that the larger the files and videos you upload on your courses may add to the impact of it's uploading (not sure if that's actually true or not). But overall the performance of Thinkific via my tablet and desktop is very good when I have a fast speed broadband speed
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Support Rating
HubSpot
No answers on this topic
Thinkific
I rate Thinkific a ten because of its excellent customer service, ease of use, high-quality product, fair price with excellent ROI, and because they keep making improvements. Using Thinkific solved the problems of piecing together our course with various WordPress plugins, iframes, and payment processing software. It's easy to create a course website for people who can't write code.
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Implementation Rating
HubSpot
No answers on this topic
Thinkific
The implementation period took time like it would in earning and using any new tool. It was more about being organised, having better time management processes in place and having people you were able to reach out to if you were every able stuck. The other key ting with the implementation period was giving yourself a realistic time scale to get the job completed.
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Alternatives Considered
HubSpot
I think it goes straight to the point. It doesn't have a million courses but it's enough with the ones they have because they're amazing.
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Thinkific
ClickFunnels is great for funnels, but as of now, it does not do well with e-learning. Maybe they'll change that in ClickFunnels 2.0. But for now, I use Thinkific because I need a place where the students can come into their own dashboard, find all the courses they have purchased on a single place and be able to track their progress.
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Scalability
HubSpot
No answers on this topic
Thinkific
The opportunities to scale your online course business with Thinkific is endless. They provide a great range of plans with features, integrations and support to suit the needs of any business as different levels. The key here is knowing where to start with the budget you have and then knowing when it's time to scale up and the tools and resources it will require.
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Return on Investment
HubSpot
  • Removed the training burden from managers to allow them to use the time elsewhere (2-8 hours)
  • Provided more standard and robust training to new hires, allowing for more consistent customer experience
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Thinkific
  • I have to work harder to insure I get a monthly return on my investment.
  • A positive is once I create a course, I market it over and over each year.
  • Being able to mix hosting a live masterclass with course modules allows me to offer more value to my customers, which is good for my business.
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