HubSpot Content Hub vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Content Hub
Score 8.0 out of 10
N/A
Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.
$20
per month
Salesforce CMS
Score 8.3 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
HubSpot Content HubSalesforce CMS
Editions & Modules
Starter
$20
per month per seat
Content Hub Professional
$500
per month 3 seats included, $50 for each additional seat
Content Hub Enterprise
$1500
per month 5 seats included, $75 for each additional seat
No answers on this topic
Offerings
Pricing Offerings
HubSpot Content HubSalesforce CMS
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAnnual commitment required. A discount is offered for annual billing.
More Pricing Information
Community Pulse
HubSpot Content HubSalesforce CMS
Considered Both Products
HubSpot Content Hub
Chose HubSpot Content Hub
We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same …
Salesforce CMS
Chose Salesforce CMS
I did not make the decision to use Salesforce. However, I am happy with its current implementation to manage our employees.
Chose Salesforce CMS
This fits into the mold with the other Salesforce services. Once you get used to the suite and the nuances of each platform, things become easy. Just read any documentation first, as jumping in will only get you so far, and the more connections with the other apps, the more …
Chose Salesforce CMS
Hubspot CSM is a bit easier to use, but not as strong for bigger markets like enterprise. Also, it's a bit annoying having to log into different platforms. Being able to do everything directly in Salesforce is pretty nice.
Chose Salesforce CMS
Salesforce CMS is directly integrated with Salesforce CRM. As part of Salesforce Suite, all the activities of Salesforce CMS are integrated and organized with the information stored on Salesforce CRM, reflecting in a very simple and user-friendly usage of the tool. For this …
Chose Salesforce CMS
Salesforce CMS beats the competition due to UI, user friendliness, support, and ease of use as well as deployment. The entire system and process is simple to understand, has many different places for you to store key information, and is easily implemented at your company. …
Features
HubSpot Content HubSalesforce CMS
Security
Comparison of Security features of Product A and Product B
HubSpot Content Hub
-
Ratings
Salesforce CMS
8.9
59 Ratings
8% above category average
Role-based user permissions00 Ratings8.959 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Content Hub
-
Ratings
Salesforce CMS
8.4
54 Ratings
8% above category average
API00 Ratings8.453 Ratings
Internationalization / multi-language00 Ratings8.544 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
HubSpot Content Hub
-
Ratings
Salesforce CMS
7.8
53 Ratings
0% above category average
WYSIWYG editor00 Ratings7.934 Ratings
Code quality / cleanliness00 Ratings8.145 Ratings
Admin section00 Ratings7.945 Ratings
Page templates00 Ratings7.949 Ratings
Library of website themes00 Ratings7.138 Ratings
Mobile optimization / responsive design00 Ratings7.645 Ratings
Publishing workflow00 Ratings8.045 Ratings
Form generator00 Ratings7.944 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
HubSpot Content Hub
-
Ratings
Salesforce CMS
7.9
48 Ratings
6% above category average
Content taxonomy00 Ratings8.040 Ratings
SEO support00 Ratings7.837 Ratings
Bulk management00 Ratings8.339 Ratings
Availability / breadth of extensions00 Ratings8.042 Ratings
Community / comment management00 Ratings7.643 Ratings
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HubSpot Content HubSalesforce CMS
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User Ratings
HubSpot Content HubSalesforce CMS
Likelihood to Recommend
7.6
(18 ratings)
8.4
(63 ratings)
Likelihood to Renew
6.0
(1 ratings)
9.0
(5 ratings)
Usability
7.9
(8 ratings)
8.3
(48 ratings)
Availability
9.0
(1 ratings)
9.0
(2 ratings)
Performance
9.0
(1 ratings)
8.0
(2 ratings)
Support Rating
10.0
(1 ratings)
9.0
(9 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
Configurability
8.0
(1 ratings)
9.0
(2 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
9.0
(2 ratings)
Product Scalability
9.0
(1 ratings)
9.0
(2 ratings)
Vendor post-sale
9.0
(1 ratings)
8.0
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
HubSpot Content HubSalesforce CMS
Likelihood to Recommend
HubSpot
If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
Read full review
Salesforce
When managing a team of 30 or more technician the tools available for a scheduler are incredible. The system sync's quickly so all schedulers can be looking at the same Gantt and see what changes have been made or need to be made. If you have too small of a team this service would be overkill especially given the cost.
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Pros
HubSpot
  • Asset control is super easy if your willing to create folder structures that make sense
  • Drag and drop building elements are great, even if you create custom blocks
  • control of domains and how they link into your main system is super easy
Read full review
Salesforce
  • It has a very smooth integration with Salesforce and third-party tools, ensuring easy tracking of policies and assets.
  • It also has impressive security features like used-based permissions and encrypted data.
  • Everything can be managed from a centralized place which saves a lot of time.
Read full review
Cons
HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
Read full review
Salesforce
  • I find that the more complex you make things it starts to hit load times quite hard.
  • Additional tracking and analytics for the pages/emails would be nice.
  • Version control with autosaves and regular saves so you can tell the difference with 15-minute intervals.
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Likelihood to Renew
HubSpot
I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
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Salesforce
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
Read full review
Usability
HubSpot
HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
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Salesforce
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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Reliability and Availability
HubSpot
As of now we didn't face any application errors and unplanned outages.
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Salesforce
Seen very least outages and it would took more time hardley not more than 10 mins that to with prior advance notice
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Performance
HubSpot
Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
Read full review
Salesforce
Its very quick and not facing any issus in loading if we have good internet bandwidth then it works very well and doesnt gives any issues
Read full review
Support Rating
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
Read full review
Salesforce
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
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In-Person Training
HubSpot
No answers on this topic
Salesforce
Since I attended training from one of our senior resource in organizations I didn't face any issues
Read full review
Online Training
HubSpot
Pretty easy and resources available at fingertips.
Read full review
Salesforce
N/A. I wasn't present for vendor-provided training.
Read full review
Implementation Rating
HubSpot
Yes, recreation of landing pages, forms and email templates.
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Salesforce
I joined post the installtion so not aware much of it but as per feedback its not that hard to setup
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Alternatives Considered
HubSpot
We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
Read full review
Salesforce
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. Salesforce allows us to manage content once and distribute it across multiple touchpoints. It also delivers personalized marketing content based on CRM data.
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Contract Terms and Pricing Model
HubSpot
No answers on this topic
Salesforce
N/A. I did not help purchase Salesforce and am unaware of our contract details.
Read full review
Scalability
HubSpot
Because it aligns with our goals and streamlined all the hubspot at one place.
Read full review
Salesforce
Its highly reliable when it comes to usage with high availability and robust infrastructure
Read full review
Professional Services
HubSpot
No answers on this topic
Salesforce
N/A. I've never used Salesforce professional services.
Read full review
Return on Investment
HubSpot
  • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
  • Practicality when creating articles and content
  • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
  • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
  • Practicidad al momento de crear artículos y contenido
  • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
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Salesforce
  • It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
  • The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
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