Salesforce CMS: Seamless for CRM, Challenging for Content Teams.
March 06, 2025

Salesforce CMS: Seamless for CRM, Challenging for Content Teams.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce CMS

Salesforce is used in our organization to manage digital content across multiple platforms to ensure consistency and efficiency in content delivery. Business problems addressed: 1. Salesforce provides a single source of truth instead of different teams storing content in various locations. 2. Salesforce allows us for seamless multi channel distribution. 3. Targeting specific customer segments 4. Salesforce allows us to personalize content dynamically based on CRM insights.

Pros

  • Salesforce dynamically adjusts content to maximize engagement and conversions.
  • Salesforces enforces structured workflows, preventing unauthorized changes and ensuring content quality.
  • Salesforces significantly streamlines our content strategy.

Cons

  • Unlike other CMS platforms like WordPress and Adobe Experience Manager, Salesforce does not provide a fully featured editor with a drag-and-drop design tool.
  • Our content creators and marketing team often struggle with permissions and how to distribute content across different experience cloud sites.
  • Also, there is no side-to-side comparison view for content editors to update the content easily.
  • Before using Salesforce, different teams managed content separately, leading to duplication and inconsistencies.
  • Using Salesforce within Experience Cloud, we have improved our customer service portal, reducing ticket volume.
  • Our sales team can access and share content directly from Salesforce without searching external folders.
Eliminates duplication and improves content consistency across all teams—reduced support ticket volume due to better knowledge base access. Improved engagement and lead conversation rates. Faster content access for teams using sales cloud and service cloud. Our content source can be used across websites and email. These areas have direct cost savings, improved productivity, and higher customer satisfaction.
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. Salesforce allows us to manage content once and distribute it across multiple touchpoints. It also delivers personalized marketing content based on CRM data.

Do you think Salesforce CMS delivers good value for the price?

Yes

Are you happy with Salesforce CMS's feature set?

Yes

Did Salesforce CMS live up to sales and marketing promises?

Yes

Did implementation of Salesforce CMS go as expected?

Yes

Would you buy Salesforce CMS again?

Yes

Our company wants to serve personalized blog posts, product recommendations, and gated content to leads based on the industry and engagement history. Its AI-driven content personalization tailors articles and assets based on CRM data. Integration with Marketing Cloud and pardot allows dynamic content insertion into emails and landing pages.

Salesforce CMS Feature Ratings

9.6
WYSIWYG editor
8
Code quality / cleanliness
10
Admin section
9
Page templates
10
Library of website themes
10
Publishing workflow
10
Form generator
10
10.0
Content taxonomy
10
SEO support
10
Bulk management
10
Availability / breadth of extensions
10
Community / comment management
10
10.0
API
10
Internationalization / multi-language
10
10.0
Role-based user permissions
10
CMS programming language or framework ()
Not Rated

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