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HubSpot Content Hub vs. Salesforce Experience Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Content Hub

    Score7.8 out of 10
    N/AHubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

    $20

    per month

    Salesforce Experience Cloud

    Score8.3 out of 10
    N/ASalesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
    Pricing
    HubSpot Content HubSalesforce Experience Cloud
    Editions & Modules
    Starter
    $20
    per month per seat
    Content Hub Professional
    $500
    per month 3 seats included, $50 for each additional seat
    Content Hub Enterprise
    $1500
    per month 5 seats included, $75 for each additional seat
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Content HubSalesforce Experience Cloud
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAnnual commitment required. A discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    HubSpot Content HubSalesforce Experience Cloud
    Considered Both Products
    HubSpot
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    15 Answers
    96%
    Would buy again
    45 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    97%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    14 Answers
    96%
    Happy with the feature set
    45 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    97%
    Lived up to sales and marketing promises
    28 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    8 Answers
    91%
    Implementation went as expected
    30 Answers
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    HubSpot Content HubSalesforce Experience Cloud
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    Score10 out of 10
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    User Ratings
    HubSpot Content HubSalesforce Experience Cloud
    Likelihood to Recommend
    7.5
    (18 ratings)
    8.9
    (71 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    9.0
    (1 ratings)
    Usability
    7.8
    (8 ratings)
    8.1
    (15 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    9.1
    (5 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.0
    (18 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.4
    (4 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Content HubSalesforce Experience Cloud
    Likelihood to Recommend
    HubSpot
    If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
    Incentivized
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    Salesforce
    For well-suited, this product is great for your external clientele groups that you would not necessarily want to have a high user fee rate for. So basically general public or a group that will be authorized to come in and just do a few things here and there, but you don't necessarily want them access to all of your systems and your data points for groups that it would not be a great use for. I'd say probably your high level internal staff, they're going to be using a lot of the backend functionality automations, evaluating data, managing data, and doing custom inputs. That's just not what's intended for.
    Incentivized
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    Pros
    HubSpot
    • Asset control is super easy if your willing to create folder structures that make sense
    • Drag and drop building elements are great, even if you create custom blocks
    • control of domains and how they link into your main system is super easy
    Incentivized
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    Salesforce
    • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
    • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
    • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
    Incentivized
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    Cons
    HubSpot
    • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
    • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
    • It's expensive.
    Incentivized
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    Salesforce
    • Unlike other CMS platforms like Wordpress and Adobe Experience Manager, Salesforce does not provide a fully featured editor with a drag-and-drop design tool.
    • Our content creators and marketing team often struggle with permissions and how to distribute content across different experience cloud sites.
    • Also, there is no side-to-side comparison view for content editors to update the content easily.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
    Incentivized
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    Salesforce
    Renewal exercise is already underway. Platform is to ubiquitous to not leverage, especially at a Fortune 50 firm
    Incentivized
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    Usability
    HubSpot
    HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
    Incentivized
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    Salesforce
    Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
    Incentivized
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    Reliability and Availability
    HubSpot
    As of now we didn't face any application errors and unplanned outages.
    Incentivized
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    Salesforce
    No answers on this topic
    Performance
    HubSpot
    Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
    Incentivized
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    Salesforce
    Again, since we provide and recommend solutions, I can't speak to every client's individual experience, but can offer general reflections as to keep their collaborations private, that they are satisfied with the experience. We hear a lot about how this system helps to encourage collaborations between their own business partners, customers, and internal members, and enables quality integrations with other products that help drive revenue.
    Incentivized
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    Support Rating
    HubSpot
    They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
    Incentivized
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    Salesforce
    Although support from Salesforce itself can be quite unresponsive sometimes, the community hub is incredibly helpful. The large user base of Salesforce products contribute to troubleshooting and the forums are a powerful tool for finding solutions and possible bugs and response times can be quite fast compared to your regular support channels.
    Incentivized
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    Online Training
    HubSpot
    Pretty easy and resources available at fingertips.
    Incentivized
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    Salesforce
    No answers on this topic
    Implementation Rating
    HubSpot
    Yes, recreation of landing pages, forms and email templates.
    Incentivized
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    Salesforce
    No answers on this topic
    Alternatives Considered
    HubSpot
    We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
    Incentivized
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    Salesforce
    Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.
    Incentivized
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    Scalability
    HubSpot
    Because it aligns with our goals and streamlined all the hubspot at one place.
    Incentivized
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    Salesforce
    No answers on this topic
    Return on Investment
    HubSpot
    • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
    • Practicality when creating articles and content
    • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
    • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
    • Practicidad al momento de crear artículos y contenido
    • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
    Incentivized
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    Salesforce
    • Time savings for our customer success team - no need to continually follow up on tickets as customers have access to see status themselves
    • In the future, it will also allow us to create more impactful knowledge articles that will increase self-service over ticket creation
    Incentivized
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    ScreenShots