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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Content Hub

    Score7.8 out of 10
    N/AHubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

    $20

    per month

    WordPress VIP

    Score7.5 out of 10
    Enterprise companies (1,001+ employees)
    Wordpress VIP, from a team at Automattic, is enterprise WordPress hosting with customer or digital experience features for enterprises.N/A
    Pricing
    HubSpot Content HubWordPress VIP
    Editions & Modules
    Starter
    $20
    per month per seat
    Content Hub Professional
    $500
    per month 3 seats included, $50 for each additional seat
    Content Hub Enterprise
    $1500
    per month 5 seats included, $75 for each additional seat
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Content HubWordPress VIP
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAnnual commitment required. A discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    HubSpot Content HubWordPress VIP
    Considered Both Products
    HubSpot
    No answer on this topic
    Automattic
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    15 Answers
    100%
    Would buy again
    22 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    95%
    Delivers good value for the price
    18 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    14 Answers
    100%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    100%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    8 Answers
    95%
    Implementation went as expected
    18 Answers
    Features
    HubSpot Content HubWordPress VIP
    Security
    Comparison of Security features of HubSpot Content Hub and WordPress VIP
    Feature
    HubSpot Content Hub
    -
    Ratings
    WordPress VIP
    7.3
    2 Ratings
    12% below category average
    Role-based user permissions00 Ratings7.32 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Content Hub and WordPress VIP
    Feature
    HubSpot Content Hub
    -
    Ratings
    WordPress VIP
    7.3
    2 Ratings
    7% below category average
    API00 Ratings9.12 Ratings
    Internationalization / multi-language00 Ratings5.52 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of HubSpot Content Hub and WordPress VIP
    Feature
    HubSpot Content Hub
    -
    Ratings
    WordPress VIP
    8.2
    2 Ratings
    4% above category average
    WYSIWYG editor00 Ratings9.11 Ratings
    Code quality / cleanliness00 Ratings7.32 Ratings
    Admin section00 Ratings8.22 Ratings
    Page templates00 Ratings8.21 Ratings
    Mobile optimization / responsive design00 Ratings9.11 Ratings
    Publishing workflow00 Ratings7.32 Ratings
    Web Content Management
    Comparison of Web Content Management features of HubSpot Content Hub and WordPress VIP
    Feature
    HubSpot Content Hub
    -
    Ratings
    WordPress VIP
    8.0
    2 Ratings
    6% above category average
    Content taxonomy00 Ratings7.31 Ratings
    SEO support00 Ratings7.31 Ratings
    Bulk management00 Ratings7.32 Ratings
    Availability / breadth of extensions00 Ratings9.11 Ratings
    Community / comment management00 Ratings9.12 Ratings
    Best Alternatives
    HubSpot Content HubWordPress VIP
    Small Businesses
    Contently
    Score9.9 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Content HubWordPress VIP
    Likelihood to Recommend
    7.5
    (18 ratings)
    7.2
    (22 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    9.1
    (2 ratings)
    Usability
    7.8
    (8 ratings)
    8.2
    (1 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.4
    (21 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Content HubWordPress VIP
    Likelihood to Recommend
    HubSpot
    If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
    Incentivized
    Read full review
    Automattic
    WordPress VIP really changed the game when it comes to WordPress CMS and Content Management. A one-stop shop for all our client's business needs. We are focusing on Content Management instead of technicalities. The big advantage is the security features covering all recent vulnerabilities that any WordPress developer/user wastes lots of precious time fixing/updating. Performance-wise, WordPress VIP is definitely up there. We’ve been doing lots of optimization work over the last few years. Every client wants to score 100. With WordPress VIP we decreased the time spent on optimization significantly and now feel confident with taking more performance optimisation work than we did before. Lastly, maybe the most important for every business is the support quality. WordPress VIP runs a superb support team with phenomenal knowledge and expertise. Quick to respond and solves issues here and now. It is definitely recommended.
    Incentivized
    Read full review
    Pros
    HubSpot
    • Asset control is super easy if your willing to create folder structures that make sense
    • Drag and drop building elements are great, even if you create custom blocks
    • control of domains and how they link into your main system is super easy
    Incentivized
    Read full review
    Automattic
    • Keeps us informed of upcoming releases/patches associated with the Wordpress Platform.
    • Introduces us to products/companies/Wordpress plugins as necessary when new business needs arise.
    • Amy and Allie are excellent at managing the relationship; speaking with them on our monthly calls is a pleasure.
    Incentivized
    Read full review
    Cons
    HubSpot
    • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
    • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
    • It's expensive.
    Incentivized
    Read full review
    Automattic
    • Too many different dashboard formats
    • Everything should have the same look and feel.
    • The admin portal looks different than the user content portal
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
    Incentivized
    Read full review
    Automattic
    It's true enterprise ready hosting framework providing unparalleled hosting infrastructure for WordPress. Where an organisation has high load needs, but with stability and scale VIP delivers. It provides complete peace of mind that the hosting, security and scalability are taken care of and organisations can focus on developing out their website strategies
    Incentivized
    Read full review
    Usability
    HubSpot
    HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
    Incentivized
    Read full review
    Automattic
    There is documentation for everything you might need.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    As of now we didn't face any application errors and unplanned outages.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Performance
    HubSpot
    Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Support Rating
    HubSpot
    They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
    Incentivized
    Read full review
    Automattic
    The people who work for WordPress VIP clearly are passionate about representing the organisation. Therefore when support is required, they do go above and beyond what you may expect in terms of overall support. They take security very seriously, and due to the nature of VIP, it's rarely a concern for the end-user, if at all.
    Incentivized
    Read full review
    Online Training
    HubSpot
    Pretty easy and resources available at fingertips.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Implementation Rating
    HubSpot
    Yes, recreation of landing pages, forms and email templates.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Alternatives Considered
    HubSpot
    We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
    Incentivized
    Read full review
    Automattic
    Our team manages 4 different brands' websites and before WordPress VIP we were using multiple different hosts including DreamHost and AWS. These were convoluted and didn't offer the enterprise features for our organization that WP VIP was capable of. We also considered Pantheon, but they were not Wordpress-centric enough for the direction we were going.
    Incentivized
    Read full review
    Scalability
    HubSpot
    Because it aligns with our goals and streamlined all the hubspot at one place.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Return on Investment
    HubSpot
    • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
    • Practicality when creating articles and content
    • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
    • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
    • Practicidad al momento de crear artículos y contenido
    • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
    Incentivized
    Read full review
    Automattic
    • Working as a WordPress VIP gold partner has helped our business grow from 12 staff to 28 staff in 2 years. They have brought many projects to the table that are always the right ones for us and they really understand our goals as a business.
    Incentivized
    Read full review
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