HubSpot Content Hub vs. WordPress VIP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Content Hub
Score 7.9 out of 10
N/A
Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.
$20
per month
WordPress VIP
Score 7.5 out of 10
Enterprise companies (1,001+ employees)
Wordpress VIP, from a team at Automattic, is enterprise WordPress hosting with customer or digital experience features for enterprises.N/A
Pricing
HubSpot Content HubWordPress VIP
Editions & Modules
Starter
$20
per month per seat
Content Hub Professional
$500
per month 3 seats included, $50 for each additional seat
Content Hub Enterprise
$1500
per month 5 seats included, $75 for each additional seat
No answers on this topic
Offerings
Pricing Offerings
HubSpot Content HubWordPress VIP
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAnnual commitment required. A discount is offered for annual billing.
More Pricing Information
Community Pulse
HubSpot Content HubWordPress VIP
Features
HubSpot Content HubWordPress VIP
Security
Comparison of Security features of Product A and Product B
HubSpot Content Hub
-
Ratings
WordPress VIP
7.3
2 Ratings
12% below category average
Role-based user permissions00 Ratings7.32 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Content Hub
-
Ratings
WordPress VIP
7.3
2 Ratings
6% below category average
API00 Ratings9.12 Ratings
Internationalization / multi-language00 Ratings5.52 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
HubSpot Content Hub
-
Ratings
WordPress VIP
8.2
2 Ratings
5% above category average
WYSIWYG editor00 Ratings9.11 Ratings
Code quality / cleanliness00 Ratings7.32 Ratings
Admin section00 Ratings8.22 Ratings
Page templates00 Ratings8.21 Ratings
Mobile optimization / responsive design00 Ratings9.11 Ratings
Publishing workflow00 Ratings7.32 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
HubSpot Content Hub
-
Ratings
WordPress VIP
8.0
2 Ratings
7% above category average
Content taxonomy00 Ratings7.31 Ratings
SEO support00 Ratings7.31 Ratings
Bulk management00 Ratings7.32 Ratings
Availability / breadth of extensions00 Ratings9.11 Ratings
Community / comment management00 Ratings9.12 Ratings
User Ratings
HubSpot Content HubWordPress VIP
Likelihood to Recommend
7.5
(18 ratings)
7.4
(22 ratings)
Likelihood to Renew
6.0
(1 ratings)
9.1
(2 ratings)
Usability
7.8
(8 ratings)
8.2
(1 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
8.3
(21 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HubSpot Content HubWordPress VIP
Likelihood to Recommend
HubSpot
If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
Read full review
Automattic
WordPress VIP really changed the game when it comes to WordPress CMS and Content Management. A one-stop shop for all our client's business needs. We are focusing on Content Management instead of technicalities. The big advantage is the security features covering all recent vulnerabilities that any WordPress developer/user wastes lots of precious time fixing/updating. Performance-wise, WordPress VIP is definitely up there. We’ve been doing lots of optimization work over the last few years. Every client wants to score 100. With WordPress VIP we decreased the time spent on optimization significantly and now feel confident with taking more performance optimisation work than we did before. Lastly, maybe the most important for every business is the support quality. WordPress VIP runs a superb support team with phenomenal knowledge and expertise. Quick to respond and solves issues here and now. It is definitely recommended.
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Pros
HubSpot
  • Asset control is super easy if your willing to create folder structures that make sense
  • Drag and drop building elements are great, even if you create custom blocks
  • control of domains and how they link into your main system is super easy
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Automattic
  • Keeps us informed of upcoming releases/patches associated with the Wordpress Platform.
  • Introduces us to products/companies/Wordpress plugins as necessary when new business needs arise.
  • Amy and Allie are excellent at managing the relationship; speaking with them on our monthly calls is a pleasure.
Read full review
Cons
HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
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Automattic
  • Too many different dashboard formats
  • Everything should have the same look and feel.
  • The admin portal looks different than the user content portal
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Likelihood to Renew
HubSpot
I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
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Automattic
It's true enterprise ready hosting framework providing unparalleled hosting infrastructure for WordPress. Where an organisation has high load needs, but with stability and scale VIP delivers. It provides complete peace of mind that the hosting, security and scalability are taken care of and organisations can focus on developing out their website strategies
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Usability
HubSpot
HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
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Automattic
There is documentation for everything you might need.
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Reliability and Availability
HubSpot
As of now we didn't face any application errors and unplanned outages.
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Automattic
No answers on this topic
Performance
HubSpot
Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
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Automattic
No answers on this topic
Support Rating
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Automattic
The people who work for WordPress VIP clearly are passionate about representing the organisation. Therefore when support is required, they do go above and beyond what you may expect in terms of overall support. They take security very seriously, and due to the nature of VIP, it's rarely a concern for the end-user, if at all.
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Online Training
HubSpot
Pretty easy and resources available at fingertips.
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Automattic
No answers on this topic
Implementation Rating
HubSpot
Yes, recreation of landing pages, forms and email templates.
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Automattic
No answers on this topic
Alternatives Considered
HubSpot
We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
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Automattic
Our team manages 4 different brands' websites and before WordPress VIP we were using multiple different hosts including DreamHost and AWS. These were convoluted and didn't offer the enterprise features for our organization that WP VIP was capable of. We also considered Pantheon, but they were not Wordpress-centric enough for the direction we were going.
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Scalability
HubSpot
Because it aligns with our goals and streamlined all the hubspot at one place.
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Automattic
No answers on this topic
Return on Investment
HubSpot
  • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
  • Practicality when creating articles and content
  • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
  • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
  • Practicidad al momento de crear artículos y contenido
  • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
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Automattic
  • Working as a WordPress VIP gold partner has helped our business grow from 12 staff to 28 staff in 2 years. They have brought many projects to the table that are always the right ones for us and they really understand our goals as a business.
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