HubSpot CRM vs iMIS Engagement Management System

• HubSpot CRM is FANTASTIC for customization. We are able to create our own pipelines, workflows, literally everything down to the properties on each deal/ticket/contact/etc.
• We love HubSpot CRM's ability to integrate with other platforms. Depending on the apps connected, there is a potential to fully automate parts of the process so that we never miss a step!
• Reporting is another area of customization but deserves its own mention. HubSpot CRM has several templated reports, but it's also possible to create just about anything else you could want.

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• Flexibility and Customization: iMIS is like a tailored suit. We track all kinds of information and it gives us the ability to customize our screens, add custom fields, and build out the navigation to mirror actual data processing and workflows.
• API: iMIS is like a box of legos. Not only do you get what’s pictured on the box, but the API gives us the ability to adapt it, add new bricks (custom apps), and extend it beyond its original design. We have created several new modules that solved our Gap Analysis identified during our product evaluation process.
• Great Support: Our relationship with ASI like a good marriage. They provide great support and they listen to their customers. Their product team also does sprint reviews and invites customers to participate and have a voice in the product road map.

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• Not as feature packed / powerful as other CRM software in the market (I used to use Salesforce extensively).
• Integrations with other software needs to be improved and expanded.
• Some features / processes are clunky and not intuitive.
• Need to improve features like email formatting, etc. in creating workflows and nurture sequence.
• Need to expand on available plugins.

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• The iMIS integration process could use some improvement. Integrating iMIS with 3rd party applications can be challenging. This is an area where my company, Organized Bits, is working to help the community. We have built an integration platform solves this problem.

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• HubSpot has decreased our sales pipeline drop off by creating visibility into all steps of the sales cycle and automating some of the more tedious tasks of our sales process, such as follow up emails, appointment reminders, etc.
• HubSpot has improved the effectiveness of our lead generation efforts by creating visibility into the close rate of leads from each of our marketing channels.

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• Ability to keep track of membership

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