<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2619 Ratings
Top Rated
819 Ratings

HubSpot CRM

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2619 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100
Top Rated
819 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Feature Set Ratings

  • HubSpot CRM ranks higher in 3 feature sets: Customer Service & Support, Marketing Automation, Integrations with 3rd-party Software
  • Microsoft Dynamics 365 ranks higher in 6 feature sets: Sales Force Automation, CRM Project Management, CRM Reporting & Analytics, Customization, Social CRM, Platform
  • HubSpot CRM and Microsoft Dynamics 365 are tied in 1 feature set: Security

Sales Force Automation

8.2

HubSpot CRM

82%
8.5

Microsoft Dynamics 365

85%
Microsoft Dynamics 365 ranks higher in 6/9 features

Customer data management / contact management

9.0
90%
820 Ratings
8.1
81%
71 Ratings

Workflow management

8.5
85%
795 Ratings
7.9
79%
70 Ratings

Territory management

7.4
74%
184 Ratings
8.2
82%
54 Ratings

Opportunity management

8.4
84%
765 Ratings
9.0
90%
66 Ratings

Integration with email client (e.g., Outlook or Gmail)

8.6
86%
813 Ratings
9.6
96%
69 Ratings

Contract management

7.9
79%
185 Ratings
8.4
84%
55 Ratings

Quote & order management

8.1
81%
524 Ratings
8.6
86%
51 Ratings

Interaction tracking

8.8
88%
790 Ratings
8.7
87%
63 Ratings

Channel / partner relationship management

7.4
74%
186 Ratings
7.7
77%
54 Ratings

Customer Service & Support

7.9

HubSpot CRM

79%
7.5

Microsoft Dynamics 365

75%
HubSpot CRM ranks higher in 3/3 features

Case management

8.1
81%
505 Ratings
7.6
76%
54 Ratings

Call center management

7.8
78%
443 Ratings
7.8
78%
46 Ratings

Help desk management

7.8
78%
468 Ratings
7.0
70%
51 Ratings

Marketing Automation

8.8

HubSpot CRM

88%
8.3

Microsoft Dynamics 365

83%
HubSpot CRM ranks higher in 1/2 features

Lead management

8.8
88%
707 Ratings
9.1
91%
64 Ratings

Email marketing

8.9
89%
703 Ratings
7.6
76%
64 Ratings

CRM Project Management

8.0

HubSpot CRM

80%
8.4

Microsoft Dynamics 365

84%
Microsoft Dynamics 365 ranks higher in 2/3 features

Task management

8.4
84%
734 Ratings
8.3
83%
61 Ratings

Billing and invoicing management

7.3
73%
358 Ratings
8.4
84%
46 Ratings

Reporting

8.3
83%
687 Ratings
8.5
85%
56 Ratings

CRM Reporting & Analytics

8.2

HubSpot CRM

82%
8.6

Microsoft Dynamics 365

86%
Microsoft Dynamics 365 ranks higher in 2/3 features

Forecasting

7.8
78%
586 Ratings
8.8
88%
58 Ratings

Pipeline visualization

8.5
85%
710 Ratings
8.1
81%
63 Ratings

Customizable reports

8.4
84%
694 Ratings
9.0
90%
66 Ratings

Customization

7.9

HubSpot CRM

79%
8.0

Microsoft Dynamics 365

80%
HubSpot CRM ranks higher in 3/4 features

Custom fields

8.6
86%
718 Ratings
8.4
84%
69 Ratings

Custom objects

8.5
85%
609 Ratings
8.1
81%
64 Ratings

Scripting environment

6.3
63%
133 Ratings
7.3
73%
51 Ratings

API for custom integration

8.4
84%
490 Ratings
8.1
81%
55 Ratings

Security

8.7

HubSpot CRM

87%
8.7

Microsoft Dynamics 365

87%
HubSpot CRM ranks higher in 2/2 features

Single sign-on capability

8.8
88%
609 Ratings
8.8
88%
59 Ratings

Role-based user permissions

8.7
87%
654 Ratings
8.5
85%
60 Ratings

Social CRM

8.1

HubSpot CRM

81%
8.2

Microsoft Dynamics 365

82%
HubSpot CRM ranks higher in 1/2 features

Social data

8.0
80%
480 Ratings
7.9
79%
39 Ratings

Social engagement

8.1
81%
476 Ratings
8.5
85%
40 Ratings

Integrations with 3rd-party Software

8.3

HubSpot CRM

83%
8.2

Microsoft Dynamics 365

82%
HubSpot CRM ranks higher in 1/2 features

Marketing automation

8.6
86%
531 Ratings
8.3
83%
59 Ratings

Compensation management

8.0
80%
331 Ratings
8.2
82%
32 Ratings

Platform

7.6

HubSpot CRM

76%
8.5

Microsoft Dynamics 365

85%
Microsoft Dynamics 365 ranks higher in 1/1 features

Mobile access

7.6
76%
618 Ratings
8.5
85%
51 Ratings

Attribute Ratings

  • HubSpot CRM is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating
  • Microsoft Dynamics 365 is rated higher in 1 area: Implementation Rating

Likelihood to Recommend

8.7

HubSpot CRM

87%
865 Ratings
7.9

Microsoft Dynamics 365

79%
92 Ratings

Likelihood to Renew

8.8

HubSpot CRM

88%
10 Ratings
7.9

Microsoft Dynamics 365

79%
19 Ratings

Usability

8.8

HubSpot CRM

88%
767 Ratings
8.2

Microsoft Dynamics 365

82%
22 Ratings

Support Rating

8.3

HubSpot CRM

83%
21 Ratings
8.2

Microsoft Dynamics 365

82%
16 Ratings

Online Training

HubSpot CRM

N/A
0 Ratings
7.5

Microsoft Dynamics 365

75%
2 Ratings

Implementation Rating

9.1

HubSpot CRM

91%
10 Ratings
9.5

Microsoft Dynamics 365

95%
8 Ratings

Contract Terms and Pricing Model

HubSpot CRM

N/A
0 Ratings
5.6

Microsoft Dynamics 365

56%
4 Ratings

Professional Services

HubSpot CRM

N/A
0 Ratings
7.4

Microsoft Dynamics 365

74%
2 Ratings

Likelihood to Recommend

HubSpot

It's definitely easier to use than Salesforce. It's especially great for us in the SMB market. In my opinion, it would be nice if we were able to call out to international prospects and text them as well. The SalesMessage plugin doesn't allow for that.
Read full review

Microsoft

We work in a Cloud environment with Azure where using Microsoft Dynamics 365 as a CRM and ERP application helps us to a great extent. We mostly deal with data projects at the moment and combining/Integrating Microsoft Dynamics 365 with other Microsoft applications is easier that helps us to meet the project objective and our goal.
Read full review

Pros

HubSpot

  • The sales funnel is one of my favorites in the entire industry.
  • Their task managing system truly helps Account Executives be on top of every lead and opportunity without dropping the ball.
  • The data tracking for KPI truly helps our team set goals and improve weekly.
  • The e-mail sequences are top tier as well.
Read full review

Microsoft

  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
Read full review

Cons

HubSpot

  • Price Point: Pricey Expense for Company.
  • A lot of new features are being rolled out, but intuitive additions always take 1-3 years to add on. I Recently added rescheduling/cancel to Meetings, but contacts are unable to optionally provide why they canceled/rescheduled.
Read full review

Microsoft

  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
Read full review

Pricing Details

HubSpot CRM

Starting Price

$0 Per Month [Unlimited Users]

Editions & Modules

HubSpot CRM editions and modules pricing
EditionModules
Free Forever$01
CRM Bundle$502

Footnotes

  1. Per Month [Unlimited Users]
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Pricing Info

Microsoft Dynamics 365

Starting Price

$44 per month

Editions & Modules

Microsoft Dynamics 365 editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    HubSpot

    Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
    Read full review

    Microsoft

    CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
    Read full review

    Usability

    HubSpot

    HubSpot functions great and has never had any issues. Support is great and is always ready to help solve any problems or questions you have. We love to create workflows for processes and manage new leads, which makes our life so much easier!
    Read full review

    Microsoft

    It's one of the greatest CRM systems on the market, in my opinion, and it combines lighter ERP functions with CRM. I believe it to be the greatest program that is user-friendly and in line with our demands, regardless of what I'm working with my information sets and on the cloud.
    Read full review

    Support Rating

    HubSpot

    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Read full review

    Microsoft

    Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
    Read full review

    Implementation Rating

    HubSpot

    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Read full review

    Microsoft

    We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
    Read full review

    Alternatives Considered

    HubSpot

    I have to admit that I prefer Salesloft, but I do think HS can be better. SL is very simple and gives me everything I need. However, in the future, I would definitely lean toward HS as it has more capabilities. I just need the integration and onboarding to be more seamless before I commit long-term.
    Read full review

    Microsoft

    Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be learning marketing terms at the same time - especially if there is nobody to train the individual now expected to know the system. Similar issues occurred with all of these programs (we called it being too big for their britches), and one of the bigger things we liked was that it is more compatible with MS Office products in both technical and visual appeal. If you have a steady employees who use a CRM consistently, low turnover, and those who are very familiar with Office products, Dynamics would be the smartest option for you. Unfortunately, this was just not true for the school environment
    Read full review

    Contract Terms and Pricing Model

    HubSpot

    No answers on this topic

    Microsoft

    On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
    Read full review

    Professional Services

    HubSpot

    No answers on this topic

    Microsoft

    My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
    Read full review

    Return on Investment

    HubSpot

    • HubSpot has allowed us to Sunset our internal CRM which was running at a great time and opportunity cost for our dev team.
    • HubSpot brought our two distinct sales teams together onto common performance & activity metrics.
    • HubSpot reports have replaced our former self-written shareholder sales reports, now being sent.
    Read full review

    Microsoft

    • For those without a centralized, all in one solution for major HR, Finance and other departments, Microsoft Dynamics 365 has vastly improved employee time utilization and profit.
    • Migrating clients from on-premise to the cloud has reaped benefits including better security, no unscheduled downtime and frequent updates to functionality.
    • Those transferring from cheaper solutions have lost money in the aim to be better integrated with other Microsoft products and AI they don't really utilize.
    Read full review

    Screenshots

    Add comparison