HubSpot CRM vs. Microsoft Dynamics 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Microsoft Dynamics 365
Score 7.9 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
$44
per month
Pricing
HubSpot CRMMicrosoft Dynamics 365
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
No answers on this topic
Offerings
Pricing Offerings
HubSpot CRMMicrosoft Dynamics 365
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMMicrosoft Dynamics 365
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Actually, they work really well in tandem. We prefer to use HubSpot for the marketing efforts and Microsoft Dynamics for the tracking.
Chose HubSpot CRM
HubSpot seemed to offer an easier out-of-the-box experience; the UI was simple and integrating our e-commerce platform was easy enough to set up. Managing customer records was pretty easy, although some of the features we wanted were locked behind paywalls and required special …
Chose HubSpot CRM
HubSpot is easily the best platform amongst these competitors
Chose HubSpot CRM
Overall, HubSpot's combination of comprehensive features, user-friendly interface, integration capabilities, inbound marketing focus, and robust analytics make it a preferred choice. However, the choice of the best CRM solution ultimately depends on the specific needs and …
Chose HubSpot CRM
Looking at the features and our needs. When we sat together and match them all we ended up finalizing the HubSpot and also the price is very attractive compared to most of the others. Not only the price but the flexibility they offered us in the payment term was also better …
Chose HubSpot CRM
I was not a part of picking HubSpot but I have used other CRMs and as I have stated previously, I love the fact that you can see the leads from start to finish. You see it from new leads to closed won. It is easy to see the lead journey without having to go to too many screens …
Chose HubSpot CRM
HubSpot CRM is a great organizing tool, making it easy to reach the right leads. It streamlined business operations, sales, marketing, and administrative platforms. HubSpot simplifies everything from marketing to selling to data management, which boosts overall sales. I like …
Chose HubSpot CRM
HubSpot CRM is easier to use than the two above. It allows for less time learning the CRM and more time doing your job.
Chose HubSpot CRM
Hubspot was my company decision to use because of the easiest and clarity way to make tasks during the work time, like i said before. In My personal opinion about using this software im really glad that i dont need to use the previous softwares like i type up there. Im using …
Chose HubSpot CRM
We liked the available features for the cost and time to set up.
Chose HubSpot CRM
i have used this in a previous company. It has not been a pleasant experience. The design is basically ancient and not really intuitive
Chose HubSpot CRM
HubSpot [CRM] gives you about 90% of what the paid CRM's provide. We selected HubSpot CRM because it was free, flexible, easy to use and customize, and would allow to connect to its marketing platform seamlessly.
Chose HubSpot CRM
I don't have a choice which CRM my company uses, I simply work here, but I love it compared others I have used in the past. It integrates well with others and doesn't crash all the time like they do.
Chose HubSpot CRM
Much more user-friendly overall.
Chose HubSpot CRM
I would vote for HubSpot CRM over both of the previous CRM systems I've used. The ease of use and breadth of reports makes it that much better. The constant reliance on HubSpot is also beneficial. It's necessary that I use it daily to be as efficient as possible in my tasks. …
Chose HubSpot CRM
I was not involved on the CRM side when we used Microsoft Dynamics, but I know that we stopped using Dynamics because it didn't fit our needs with our call center. I also believe that Dynamics wasn't as user-friendly as Hubspot CRM, and most of the time, when we wanted to …
Chose HubSpot CRM
[I feel] Dynamics 365 is a clunky mess. Difficult to use, not pretty, and you have to search for everything. HubSpot is the exact opposite.
Chose HubSpot CRM
We use both, Freshworks for internal and HubSpot for purely sales and marketing.
Chose HubSpot CRM
I wasn't involved in the purchase decision so cannot answer this question.
Chose HubSpot CRM
HubSpot is more dynamic, offers integrations like video and it's more user-friendly. The search and task features are easier to use. I use templates all the time and it saves me a ton of time. Our Marketing team builds me sequences and they use workflows all the time. These …
Microsoft Dynamics 365
Chose Microsoft Dynamics 365
I think Microsoft Dynamics CRM is far behind HubSpot CRM, especially for me as a marketer who is interested in lead management and nurturing.
Chose Microsoft Dynamics 365
While HubSpot CRM starts off as a free software, we went with Dynamics based on the additional features available at this time. MS Dynamics also works well with the other applications we already had in place. Besides that, they do both achieve a similar goal in the CRM field …
Chose Microsoft Dynamics 365
Out of all the software and CRMs evaluated, Microsoft Dynamics 365 was the best suited for the company and team's needs.
Chose Microsoft Dynamics 365
Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be …
Top Pros
Top Cons
Features
HubSpot CRMMicrosoft Dynamics 365
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.9
1572 Ratings
3% above category average
Microsoft Dynamics 365
7.8
69 Ratings
2% above category average
Customer data management / contact management8.51517 Ratings8.868 Ratings
Workflow management8.21484 Ratings7.166 Ratings
Territory management5.8184 Ratings8.150 Ratings
Opportunity management8.11418 Ratings8.262 Ratings
Integration with email client (e.g., Outlook or Gmail)8.41529 Ratings7.365 Ratings
Contract management8.0185 Ratings8.251 Ratings
Quote & order management7.41035 Ratings8.247 Ratings
Interaction tracking8.41474 Ratings7.159 Ratings
Channel / partner relationship management8.0186 Ratings7.350 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.1
1045 Ratings
6% below category average
Microsoft Dynamics 365
7.0
54 Ratings
7% below category average
Case management7.2973 Ratings7.950 Ratings
Call center management7.1841 Ratings8.044 Ratings
Help desk management6.9894 Ratings5.048 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.3
1386 Ratings
9% above category average
Microsoft Dynamics 365
7.7
66 Ratings
2% above category average
Lead management8.21307 Ratings8.260 Ratings
Email marketing8.41318 Ratings7.161 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.5
1438 Ratings
1% below category average
Microsoft Dynamics 365
7.5
63 Ratings
1% below category average
Task management7.91380 Ratings7.258 Ratings
Billing and invoicing management6.9713 Ratings7.343 Ratings
Reporting7.71271 Ratings8.252 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.8
1403 Ratings
3% above category average
Microsoft Dynamics 365
8.8
64 Ratings
15% above category average
Forecasting7.51105 Ratings9.154 Ratings
Pipeline visualization8.11332 Ratings9.160 Ratings
Customizable reports7.71293 Ratings8.263 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.2
1340 Ratings
5% below category average
Microsoft Dynamics 365
7.7
66 Ratings
2% above category average
Custom fields7.71313 Ratings8.265 Ratings
Custom objects7.41141 Ratings8.060 Ratings
Scripting environment6.3132 Ratings8.247 Ratings
API for custom integration7.6931 Ratings6.451 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.5
1298 Ratings
2% above category average
Microsoft Dynamics 365
7.7
61 Ratings
8% below category average
Single sign-on capability8.51160 Ratings8.255 Ratings
Role-based user permissions8.51235 Ratings7.356 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.1
885 Ratings
2% below category average
Microsoft Dynamics 365
7.7
36 Ratings
6% above category average
Social data7.1867 Ratings8.235 Ratings
Social engagement7.1857 Ratings7.336 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.6
993 Ratings
6% above category average
Microsoft Dynamics 365
7.3
55 Ratings
2% above category average
Marketing automation7.7986 Ratings7.355 Ratings
Compensation management7.6648 Ratings7.328 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.9
1180 Ratings
5% above category average
Microsoft Dynamics 365
8.2
47 Ratings
9% above category average
Mobile access7.91180 Ratings8.247 Ratings
Best Alternatives
HubSpot CRMMicrosoft Dynamics 365
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMMicrosoft Dynamics 365
Likelihood to Recommend
8.4
(1616 ratings)
7.9
(88 ratings)
Likelihood to Renew
9.8
(29 ratings)
8.0
(20 ratings)
Usability
8.2
(1463 ratings)
8.0
(18 ratings)
Support Rating
6.7
(23 ratings)
8.0
(11 ratings)
Online Training
-
(0 ratings)
7.5
(2 ratings)
Implementation Rating
7.9
(8 ratings)
9.2
(4 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
3.8
(3 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
HubSpot CRMMicrosoft Dynamics 365
Likelihood to Recommend
HubSpot
As I mentioned earlier, HubSpot helps organize the sales leads we contact. It makes it more accessible from the angle that we do not duplicate our work by contacting the same client by two different people. In addition, we can track the work and add reminders to follow up.
Read full review
Microsoft
All told, if it hadn't been for the fact that we were testing it with both employees who knew CRM lingo and those who were new, we wouldn't have found such an issue. The program itself can be very useful for people who already manage CRMs, who know how to use them, who know how to run and manage employees on them, namely because of the "one-stop-shop" concept in data visibility. When it came down to it though, if you have high-turnover, then this product will devolve into only being used for it's base components. Down the middle, we found that the people who'd been in marketing for 4-5 years fell into the product easily because of the way it was written. Everyone before that, with novice experience, thought it was written like a textbook for a graduate class - little to no leeway if you don't happen to know one specific term
Read full review
Pros
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Microsoft
  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
Read full review
Cons
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
Read full review
Microsoft
  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Microsoft
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
Read full review
Usability
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Microsoft
My review can help others to choose the correct CRM like Microsoft Dynamics 365 CRM. I see lots of great things in Microsoft Dynamics 365 that make your business easy and smooth also MS allows users to customize the software according to their needs. So Thought I should share my experience with others.
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Microsoft
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Microsoft
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
Read full review
Alternatives Considered
HubSpot
HubSpot is different as it allows us to see all deals as we wanted to compare to others as other apps don't have those features Hubspot has to view deals in different views and make it according to your pipelines the way you want to see the deals and data track the daily reports very easily and review our own performance for the day to grow more.
Read full review
Microsoft
Salesforce has more desirable functions than Microsoft Dynamics 365, at a competitive price. Its user interface is far more superior, it has more customization, easier customization, and out of the box it is more pleasing to the eye and to the end user. If the client doesn't have a deep-rooted connection with Microsoft I wouldn't leap to Dynamics 365.
Read full review
Contract Terms and Pricing Model
HubSpot
No answers on this topic
Microsoft
On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
Read full review
Professional Services
HubSpot
No answers on this topic
Microsoft
My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
Read full review
Return on Investment
HubSpot
  • HubSpot is great for tracking deals - we use the deal pipeline to understand the part of the lifecycle that each and every deal is currently in. It also provides good historical information.
  • The contacts section is great for storing and managing engaged users for our mailing list. We utilise this feature with the free version.
  • The customisable dashboard is a great feature that enables you to keep the most important information on the home screen at log-in
Read full review
Microsoft
  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.